1. sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010

2. What's the plan ?

a - What are we talking about ?

3. b - A quick timeline 4. c - Why would you use it ? 5. d - Basic features 6. e - Recent additions 7. Questions 1 - Using or have used sh404SEF ? 2 - Familiar with URL rewriting and SEO ? 3 - Collect site analytics data? 8. a - What are we talking about ?

a Joomla 1.5/1.6/1.7 extension

• adds SEO features

9. fix SEO issues

10. improves security 11. a - What are we talking about ?

Contact info

Home: anything-digital.com/3w

12. Support: anything-digital.com/34p 13. F.A.Q.: anything-digital.com/3u 14. Manual: anything-digital.com/3h 15. b - A quick timeline late 2005

• build personal sites, want multilingual SEF urls

16. modify 404SEFx

late 2006

• publish hacks on forums

17. b - A quick timeline early 2007

• dedicated support site(1 stjune '07)

18. lots of new features

early 2008

• native Joomla 1.5 (jan. 2008)

19. 650 downloads / day

20. 5000+ forum members 21. b - A quick timeline sept 2009

• becomes GPL commercial

(loose 230+ reviews!)

• Anything Digital sales partnership

sept 2010

• development back on track, new features

22. organized support

23. c - Why would you use it ?

more detail s

• What it does: anything-digital.com/ yk

24. What it doesnt: anything-digital.com/ k3x

25. c - Why would you use it ?

SEO results

• better SEF urls(ranking, backlinks boost)

26. largestnumber of plugins in the Joomla world

27. better page titles , hx tags, read more links 28. duplicate content 29. shurl(backlinks) 30. 31. c - Why would you use it ?

SEO results

• analytics data

32. anti-spam

33. table-less joomla output (1.5x only) 34. detailed 404 logs (time, I.P., user agent) 35. c - Why would you use it ?

user friendliness

• nice urls, speed (rejected attacks)

36. shurl

37. outgoing links 38. analytics data 39. c - Why would you use it ?

improved security

• url check, XSS

40. anti-flooding

41. anti-spam (Project Honey Pot) 42. IP, user-agent white/black list 43. d - Basic features: SEF urls

S earchE nginesF riendly urls

44. today :F riendlyURL s

for people

45. for search engines largest # of plugins to support 3rd-party components 46. (Yes, still very much for search engines) 47. d - Basic features: SEO

S earchE nginesO ptimization

48. complex, many factors

on page, off page (backlinks, age,...)

sh404sef : on page optimization (and also off-page!)

#1 factor : page title, not SEF url

(seomoz) 49. d - Basic features

Installs like any extension

50. Upgrades keep all data 51. Default settings are usually OK 52. review settingsbefore enabling! 53. d- Basic features

Enabling with default settings :

SEF urls have/index.php/(don't require .htaccess)

54. most important seo improvements 55. most important security checks 56. e Recent additions: shurl

shurl, joomla own tiny urls

auto-create short urls

shurl generated: k206 57. e Recent additions: shurl

user requests :

www.mysite.com/k206

sh404sef 301 redirects to

www.mysite.com/best-SEO-practices.html

put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone

58. e Recent additions: shurl

don't rely on 3rd-party

59. users know to which site they go before clicking 60. SEO backlinks boost 61. e Recent additions: 404 page

404 error page matters

62. keep users on your site 63. help them find what they want

Joomla handling: room for improvement

64. e Recent additions: 404 page

Joomla! may returns code 200

65. e Recent additions: 404 page Better than 1.5, but not enough 66. e Recent additions: 404 page Help user Keep user on your site 67. e Recent additions: mobile

easy support for mobile users

68. e Recent additions: Analytics

SEO is measuring things

69. many Joomla users don't

make it easy

70. make it better

Choice: Google Analytics

71. e Recent additions: Analytics

Collect analytics data

Flexible, easy

72. 73. e Recent additions: Analytics

manager: more powerful

74. e Recent additions: better

collect more data than G!

more to come(separate extension)

75. e Recent additions: Canonical

automatic handling of

rel=canonical

Virtuemart, Flexicontent

76. also in headers, for PDF 77. F I N (the end)