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SEO 101: How to Rank Higher and Sell More
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Transcript of SEO 101: How to Rank Higher and Sell More
Nicki Hicks | flyte new media
• Search Engine Optimization
• What can you do to rank better at the search engines?
• Two parts:– On-page Optimization– Off-page Optimization
SEO is just one piece of the puzzle.
Flickr photo credit: myklroventrine
• Attraction
• Retention
• Conversion
• Measurement
Flickr photo credit: Taz-Voll
• Rank better
• Rank better
• Drive more traffic
• Rank better
• Drive more traffic
• Sell more products/services
• More email signups
• More contact form leads
• More conversions
What Google thinks I’m looking for
Google AdWords
News results
Applicable websites
Video results
Suggested/Related searches
Local results
Wikipedia/Dictionary/Encyclopedia results
Image results
SEO is all about balance.
Flickr photo credit: mikebaird
• Code/HTML
• Is it intuitive?– Usability– Information Architecture (Navigation)
NO.
YES.
• Code/HTML
• Is it intuitive?– Usability– Information Architecture (Navigation)
• Keywords on the page
Example:I own a small pet shop in Portland,
ME…
Are my customers searching for…
• Keyword Research– Pet store Portland, or– Dog supplies Maine?
• Ask yourself:– Products/services– Customer needs/problems– Actual/perceived benefits– Features– Competition
Google AdWords Keyword Tool
Find the keywords in the rough.
Flickr photo credit: prakhar
Wordtracker Questions
Google Insights
Google Insights
Google Insights
• Title• Domain/URLs• Navigation• Search engine (or Meta-)
Description• Header(s)• Links• Copy
• Incoming links• Local Search• Social Media– Social profiles– Video– Images
WebsiteY.com
• Directory listings (DMOZ, Business.com, Yahoo directory)
• “Courting” bloggers/webmasters
• Directory listings (DMOZ, Business.com, Yahoo directory)
• “Courting” bloggers/webmasters• Blogging• Guest blogging• Article marketing• Forums
• Directory listings (DMOZ, Business.com, Yahoo directory)
• “Courting” bloggers/webmasters• Blogging• Guest blogging• Article marketing• Forums
• Acquiring traffic• Increasing audience/exposure• Sharing links• Promotion for a new website• Lead generation
• Do a keyword analysis and find out what your audience is searching for
• Fill out your profiles as completely as possible– Avatar (Photo)– Website– Phone number– Address– Description– “Extras” – blog feed, other social profiles,
etc.
It’s great when you rank well for your most sought-after keyword…
…but at the end of the day, the reason we do SEO is to make more conversions.
Nicki [email protected]
http://flyte.bizhttp://www.maine-seo.com
http://twitter.com/nickihickshttp://facebook.com/nickihickshttp://linkedin.com/in/nickihicks