SEO 101 - hipages Group Friday talk
description
Transcript of SEO 101 - hipages Group Friday talk
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An Introduction into SEO
(Search Engine Optimisation)
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No Sleeping
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An Introduction into SEO
Contents
• Quick Quiz• SEO vs SEM• Why SEO is Important• SEO Process• Key Aspects to SEO &
Higher Rankings (How it Works)• The almighty: Google• Bad SEO Practices• Resources• SEO Knowledge Test
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SEO vs SEM
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SEO vs SEM
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SEO vs SEM
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Why SEO is Important
• In 2012 – 5,134,000,000 Google searches per day• Search engine growth ~10% per year• Worldwide Google Market Share – 69%• In Australia it is expected to be over 80% Google
Market Share• Homeimprovementpages.com.au – 55%
• ~80% of all searches click on page 1• Search engines deliver quality and targeted traffic more
so than other forms of advertising• Brand awareness
Source:http://www.statisticbrain.com/google-searches/ Why SEO is Important
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SEO Process
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Key Aspects of SEO
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• Most used search engine• Over 200 different variables within the algorithm• Algorithm is continually changing and being updated• Key part of the algorithm is called PageRank• Built-in anti-spam filters• Advanced anti-spam penalties:
• Penguin – link penalty• Panda – quality content penalty
• Penalties have been designed to maintain organic search integrity
• Matt Cutts – head of web spam
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PageRank
PageRank
• Is essentially a representation of your page’s reputation on the internet
• Does not guarantee rankings• Firefox or Chrome plugins available to display
PageRank value• Value from N/A (unranked) to 0 – 10• Links build PageRank, trust and authority• The higher the PageRank the more trust worthy a
website and link is
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Bad SEO Practices
Bad SEO Practices
• Also known as Blackhat SEO• Bad practice SEO techniques designed to “game the
system”• Google is the only search engine to really punish
Blackhat SEO• Common examples:
• Keyword stuffing• Tiny text or hidden text & hidden links• Cloaking• Link buying & link spam
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Resources
Resources - Blogs
• Search Engine Land• Moz• SEO Book• Search Engine Round Table• Search Engine Journal• Webmaster World• Matt Cutts Blog• Google Webmaster Central
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Resources
Resources – Tools
• Quirk Search Status• Flagfox• Google Webmaster Tools• Web Developer Toolbar• Firebug• Google Keyword Planner• Google Page Speed Online
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SEO Knowledge Test
SEO Knowledge Test
1. In 2012 – how many Google searches per day?a) Over 5 billion searches per dayb) Over 6 billion searches per dayc) I wasn’t paying attentiond) Sorry I was asleep
2. Why is SEO Important?a) Because Adam says sob) Can improve brand awarenessc) A lot of money to be made from itd) Google will eventually rule the world so we must
join in
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SEO Knowledge Test
SEO Knowledge Test
3. Select 1 HTML On-page SEO Factora) Headersb) Page Speedc) Responsive Designd) Authority
4. Select 1 Off-Page SEO Factora) Linksb) HTMLc) Contentd) Architecture
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SEO Knowledge Test
SEO Knowledge Test
5. Which of the following is a Blackhat SEO Spam Technique?a) White text on black backgroundb) Page Speedc) Content creationd) Link schemes
6. What is the #2 or 2nd Stage of the SEO Process?a) Off-page optimisationb) On-page optimisationc) Keyword researchd) Measurement, Results & Analysis
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SEO Knowledge Test
SEO Knowledge Test
7. What does PageRank measure?a) Reputationb) Relevancy of a pagec) I forgetd) A random number
8. What is the number of ranking factors in Google’s algorithm?a) PageRankb) 100 or soc) 200 or sod) 300 or so
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SEO Knowledge Test
SEO Knowledge Test
9. On average, how many times does Google tweak its algorithm?a) 200 – 300b) 300 – 400 c) 400 – 500 d) When they feel like it
10. Which of the following is a Google penalty?a) Coffeeb) Humming Birdc) Pandad) Puppy
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Answers
SEO Knowledge Test
1. In 2012 – how many Google searches per day?a) Over 5 billion searches per dayb) Over 6 billion searches per dayc) I wasn’t paying attentiond) Sorry I was asleep
2. Why is SEO Important?a) Because Adam says sob) Can improve brand awarenessc) A lot of money to be made from itd) Google will eventually rule the world so we must
join in
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Answers
SEO Knowledge Test
3. Select 1 HTML On-page SEO Factora) Headersb) Page Speedc) Responsive Designd) Authority
4. Select 1 Off-Page SEO Factora) Linksb) HTMLc) Contentd) Architecture
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Answers
SEO Knowledge Test
5. Which of the following is a Blackhat SEO Spam Technique?a) White text on black backgroundb) Page Speedc) Oneflared) Link schemes
6. What is the #2 Stage of the SEO Process?a) Off-page optimisationb) On-page optimisationc) Keyword researchd) Measurement, Results & Analysis
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Answers
SEO Knowledge Test
7. What does PageRank measure?a) Reputationb) Relevancy of a pagec) I forgetd) A random number
8. How many ranking factors in Google’s algorithm?a) 1b) 100 or soc) 200 or sod) 300 or so
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Answers
SEO Knowledge Test
9. On average, how many times does Google tweak its algorithm?a) 200 - 300b) 300 – 400c) 400 – 500 d) When they feel like it
10. Which of the following is a Google penalty?a) Oneflareb) Humming Birdc) Pandad) Puppy