Kingston Chamber - 2015 Kingston Chamber of Commerce Directory
Seo 101 Chamber of Commerce February 2014
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Transcript of Seo 101 Chamber of Commerce February 2014
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©2013 – Christopher VanOosterhout
SEO 101Christopher VanOosterhoutMuskegon Community College
Licentia LLCwww.vanoosterhout.com
Email: [email protected]
Twitter: @cvmuse
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©2014 – Christopher VanOosterhout
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BE CAREFUL
ContractorsTricksFadsEasy answers
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
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©2012 – Christopher VanOosterhout
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WHY SEARCH ENGINES ARE IMPORTANT
Millions of sites / pages– How do you find what you are looking for?– How do you find customers?– How do your customers find what they are looking for?
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
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©2014 – Christopher VanOosterhout
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©2014 – Christopher VanOosterhout
Image: www.garmin.com
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©2014 – Christopher VanOosterhout
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©2014 – Christopher VanOosterhout
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© 2014 Christopher VanOosterhout www.vanoosterhout.com Source: ComScore – December 2013 Report – Published January 2014
67 %
16 %
11 %
67
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©2014 – Christopher VanOosterhout
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©2014 – Christopher VanOosterhout
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HOW SEARCH ENGINES OPERATE
Crawling– Reading Source Code
Indexing– Cataloging collected data
Providing Results
© 2014 Christopher VanOosterhout www.vanoosterhout.comhttp://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate
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©2014 – Christopher VanOosterhout
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©2014 – Christopher VanOosterhout
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©2014 – Christopher VanOosterhout
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WHAT CAN YOU IMPACT DIRECTLY
WHAT YOU CAN IMPACT INDIRECTLY
WHAT IS OUT OF YOUR CONTROL
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
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©2014 – Christopher VanOosterhout
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©2014 – Christopher VanOosterhout
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©2014 – Christopher VanOosterhout
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©2014 – Christopher VanOosterhout
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WEB PAGE CONTENT
TAGS Code Content – More about you
Content – Less about you Content – Know audience
© 2014 Christopher VanOosterhout - www.vanoosterhout.comhttp://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate
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©2014 – Christopher VanOosterhout
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©2014 – Christopher VanOosterhout
ZincZinckZink
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©2014 – Christopher VanOosterhout
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KEYWORD SELECTION
Search Demand – Is higher demand better for your organization?
High Competition vs Lower Competition
How close is the search to the conversion?
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
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TOOLS AND TACTICS
Focus your efforts Provide structured data
Submit your site Submit your pages Track your results
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
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TOOLS AND TACTICS
Focus your efforts Provide structured data
Submit your site Submit your pages Track your results
© 2014 Christopher VanOosterhout - www.vanoosterhout.com