Marie Maniel MercadoPhilipp Gibran CahiligSvetlanna Tizha CagascaJohn Mark Ramos

Thesis Statement:

If there is an effective packaging for this product, the market of A-one Crunchies will increase.

Introduction:

Regent Food Corporation started with 70 employees in 1998 and today, its workforce is more than 500 workers. These are working hard in hand in hand methods and harmoniously with the management in order to achieve its company's goal. The company now produces candies, prawn crackers aside from its original top of the line Snack foods.

A-one crunchies fails to compete with other brands because it lacks advertisements and promotions in order to market. The researchers have chosen this product to bring a new kind of innovation that can compete with other similar products, this study is to revive the decreasing market of a-one crunchies in the Philippines.

I. Effective Packaging

to simplify its manifold definition, means getting the attention of the shoppers, and eventually causing the lasting impression. Aside from being an attention-grabber, packaging remains the “silent salesman” that beckons on the consumer to decide and make a purchase.

the consumer’s convenience requirements in effective packaging have many dimensions, consumers are constantly seeking items that offers easy of handling, easy opening, and reclosing, reusability, and disposability.

an important characteristic of most generic products is the Spartan-black and white package that plays a key role in identifying the item as a generic good. Similarly, packaging is an important component in the marketing strategies for brand-name merchandise.

an effective packaging can create a different advantage for a brand. A product's package can also increase it's utility to middleman and final buyers. Convenience, attractiveness, and economy are aspects of product utility. Spending more on effective packaging can raise or lower total marketing costs, but the important consideration is costumer satisfaction.

II. Attractive packaging In terms of:

DESIGN package design must meet the new

trends in wholesaling and retailing methods as well as changes in merchandising to improve the products marketability. Thus, marketing specialists have come out with a “family of products” , a “large economy size”, a “a miniature sample package”, a “self- service counter package” and others.

COLOR

color can help achieve the first promotional goal of a package, which is to attract attention. Since perception is selective, the package should be design to attract attention in a visual cluttered environment. After th package has gained the prospective buyer's attention.

the use of color is based on the well-known principle of “color psychology”. Proper use of color can produce actual eye stain and headaches. For this reason, in planning the shape, size in design of the package, the use of right colors for certain packages is as important as perhaps, the product and the package itself.

MATERIALS USED

according to the report, packaging does not simply refer to the material that contains the product but “ the totality of products, service, and system used to prepare goods for preservation, transport, distribution, storage, retailing and consumption. “ the seemingly simple package is therefore only one part of the packaging process.

there is a trade-off between the quality of packaging materials and the claims for unusable and damaged products.

the use of inexpensive packaging materials in both consumers and industrial can increase damage and breakage.

Conclusion:

The importance of effective packaging helps a lot in increasing the marketability of the product in terms of a.) design, because it helps in the wholesaling and retailing of the product. b.) color, because it can help achieve the first promotional goal of a package, which is to attract attention. c.) materials used, because the use of inexpensive packaging materials in both consumers and industrial can increase damage and breakage. Thus, it helps the promotional strategy of the company and the product as well.