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Join other progressive brands on visionary pilot

project to develop joint ventures and brand ideas.The Collaborative Knowledge Partner Platform

Initiative registration closes: Friday 20th November, London

It is widely accepted that collaboration and innovation will be key drivers for coming

out of recession on top. Many companies are innovating internally, but some are

looking beyond their organisations for inspiration and partnership opportunities.

If youre a leader or member of a progressive insight, innovation or marketing team

and targeting the lucrative 25-39 male audience in the UK and across Europe thenthis unique opportunity will be of interest to you.

In summary Join pilot project to collaborate

with other leading brands Exclusive access to award

winning research into lifestyles of25-39 young European males

Use of comprehensive web 2.0consumer insight platform

Participate in 2 facilitated co-creation workshops to developjoint ventures and brand ideas

No charge for pilot - funded byNESTA, the UKs innovation body

Register now to find out more.

Interested brands at 17 Nov:

Boots, Burger King, Campbell's

Soup, Cancer Research UK,

Diageo, Do The Green Thing,

E.ON, Electronic Arts, Hovis,

Johnson & Johnson, Johnson

Tiles, Kraft, Lloyds TSB,

London School of Economics,

Marks & Spencer, Microsoft,

Nike, Premier Foods, Procter &Gamble , Royal Mail, Samsung,

Sony, The Economist, Unilever,

Visit Britain, Vodafone.

Unique opportunity to collaborate

Were looking for a number of progressive brands and

organisations to join a funded project to work together to develop

joint initiatives and collaborative product ideas.

Exclusive access to foundational insight

To focus thinking around consumer insight and provide a focal

point for ideation, Discovery Channel are providing exclusiveaccess to Species, their award winning piece of research into

the changing lifestyles of young European men, via an online

insight platform. See following page for more details.

Innovation workshops to develop ideas

Leading innovation consultancy Sense Worldwide will be running

a series of co-creation workshops with the project partners as

well as consumers and experts to identify and develop joint

initiatives and collaborative product ideas.

Minimal commitment no costSuccessful partners will need to attend two workshops and

contribute to the consumer insight platform in between.

There will be no cost to participate in the pilot as it is being

backed by NESTA, the UKs innovation body.

Find out more

Over 20 brands attended an initial launch event in Central London

on the morning of 17th November to find out more.

A shortlist is now being prepared of brands that will be invited to

join the 3 month pilot phase. Registration closes: Friday 20th Nov.For more information including a detailed overview of the Species

research and a detailed project approach document, contact

Nick Corston at Sense Worldwide on nick@senseworldwide.com.

Invitation

8/3/2019 Sense Worldwide CKPP Launch Fact Sheet

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Sense Worldwide68/70 Wardour StreetLondon W1F 0TBUnited Kingdom

T +44 (0)20 7025 6040F +44 (0)20 7025 6041E nick@senseworldwide.comW www.senseworldwide.com

Background on FYI Discovery Species

The Foundational Research and Insight Platform

Species, A Users Guide To Young Men is the biggest and most comprehensive

study into male attitudes and behaviour ever undertaken. Partners on this projectwill be granted exclusive access to this research though FYI, an online consumer

insight platform that will allow them to interrogate and add additional research.

These insights will drive co-creation workshops with other partner brands.

Species The Research

Discovery Channel commissioned Sense to help

create the most exhaustive study into exploring

the lives of young men across EMEA.

Along with gaining the perspectives of young

men, Sense also consulted some of the worlds

leading experts on male behaviours, creating for

the first time a definitive tool for understanding

mens changing lifestyles.

The vast amount of data was distilled into a book

of 18 chapters, each representing an identified

mindset. The book was translated into several

languages and launched in September 2008 to

great media attention, winning a number of

international awards.

Since that time, Discovery personnel across

EMEA along with Sense Worldwide's network

have been keeping the insights alive and relevant

through the FYI platform.

Partners in this project will have complete access

to FYI Species and be able to add to the body of

knowledge and instigate/contribute to

conversations around trends as they emerge.

FYI The Insight Platform

FYI (For Your Inspiration) is an online insight

platform, a dynamic and easily updatable

web 2.0 knowledge base. Content is easily

added and organised around the original

research and its fixed taxonomy- the18 mindsets in the case of FYI Species.

Content is posted into the system using a web browser plugin that facilitates tagging, ordering and commenting on the

posting, creating a flexible folksonomy.

Search and tag cloud features allow the identification of new

and adjacent insights to be identified, shared and discussed or socialised across the organisation.