Sensation and Perception - Sights + Sounds · Subliminal sensation and subliminal persuasion...
Transcript of Sensation and Perception - Sights + Sounds · Subliminal sensation and subliminal persuasion...
Revised by Pauline Davey Zeece, University of Nebraska-Lincoln
5Sensation and
Perception
Chapter Overview Chapter Overview
Basic concepts of sensation and perception
Vision: Sensory and perceptual processing
The nonvisual senses
Sensory interaction
ESP—Perception without sensation?
Basic concepts of sensation and perception
Vision: Sensory and perceptual processing
The nonvisual senses
Sensory interaction
ESP—Perception without sensation?
Basic Concepts of Sensation and Perception
From outer energy to inner brain activity Thresholds Thinking critically about: Subliminal sensation
and subliminal persuasion Sensory adaptation Perceptual set Context, motivation, and emotion
Sensation and Perception
Sensation
• Process by which the sensory receptors and nervous system receive and represent stimulus energies from our environment
Perception
• Process by which the brain organizes and interprets sensory information, transforming it into meaningful objects and events
Bottom-Up and Top-Down Processing
Bottom-up processing
• Analysis that begins with the sensory receptors and works up to the brain’s integration of sensory information
Top-down processing
• Information processing guided by higher-level mental processes
• Draws on one’s experiences and expectations
What’s Going on Here?
Our sensory and perceptual processes work together to help us sort out complex images, including the hidden couple in Sandro Del-Prete’s drawing, The Flowering of Love.
Steps That Are Basic to the Sensory Systems
Receive sensory stimulation
Transform the stimulation into neural impulses
Deliver the neural information to the brain
Retrieve and Remember 1
What is the rough distinction between sensation and perception?
Absolute Threshold
Minimum stimulus energy needed to detect a particular stimulus 50 percent of the time
Subliminal: Below an individual’s absolute threshold for conscious awareness
Difference Threshold
Minimum difference between two stimuli required for detection 50 percent of the time
Individuals experience the difference threshold as a just noticeable difference (or jnd).
Weber’s law: Principle that two stimuli must differ by a constant minimum percentage to be perceived as different Exact percentage differs based on the
stimulus.
Thinking Critically
Subliminal sensation and subliminal persuasion Individuals can be affected by subliminal
sensations.Stimuli that are so weak that people do not
consciously notice them Researchers use priming to activate
unconscious associations. Individuals can evaluate a stimulus, even
when they are not consciously aware of it.
Retrieve and Remember 2
Using sound as your example, show how these concepts differ: Absolute threshold Subliminal
stimulation Difference threshold
Introduction: Sensory Adaptation
Reduced sensitivity in response to constant stimulation
Helps focus on informative changes in the environment without being distracted by background chatter
Influences perceptions of emotions
Sensory Adaptation
a. A projector mounted on a contact lens makes the projected image move with the eye.
b. At first, the person sees the whole image.
Then, as the eye grows accustomed to the unchanging stimulus, the image begins to break into fragments that fade and reappear.
Emotion Adaptation
Gaze at the angry face on the left for 20 to 30 seconds, then look at the center face (looks scared, yes?).
Then gaze at the scared face on the right for 20 to 30 seconds, before returning to the center face (now looks angry, yes?).
Retrieve and Remember 3
Why is it that after wearing shoes for a while, you cease to notice them (until questions like this draw your attention back to them)?
Perceptual Set
Mental predisposition to perceive one thing, rather than another Affects what an
individual sees, hears, tastes, and feels
Believing Is SeeingWhat do you perceive? Is this Nessie, the Loch Ness monster, or a log?
Believing Is SeeingWhat do you perceive? Is this Nessie, the Loch Ness monster, or a log?
Context, Motivation, and Emotion
Affect interpretations of a situation Context creates expectations that influence
individual perception. Motives provide energy to work toward a goal. Can cause bias in interpreting neural stimuli
Experiences, assumptions, and expectations can shape and color views of reality via top-down processing.
Figure 5.6 - Culture and Context Effects
Retrieve and Remember 4
Does perceptual set involve bottom-up or top-down processing? Why?
Vision: Sensory and Perceptual Processing
Light energy and eye structures Information processing in the eye and brain Perceptual organization Perceptual interpretation
The Wavelengths We See
Wavelengths visible to the human eye extend from the shorter waves of blue-violet light to the longer waves of red light.
Light Energy
Wavelength: Distance from the peak of one light wave to the peak of the next
Hue: Dimension of color that is determined by the wavelength of light
Intensity: Amount of energy in a light wave Influences what individuals perceive as
brightness or loudness Determined by the wave’s amplitude or height
Figure 5.10 - The Physical Properties of Waves
The Eye
The iris controls the amount of light entering the eye.
Light hits the lens in the eye after passing through the pupil.
The lens focuses the light rays into an image on the retina.
Figure 5.11 - The Eye
The Retina
Light-sensitive inner surface of the eye Contains: Receptor rods and cones Layers of neurons that begin the processing
of visual information
Figure 5.12 - The Retina’s Reaction to Light
Information Processing in the Eye and Brain
Retinal receptors Rods: Detect black, white, and grayNecessary for peripheral and twilight vision,
when cones do not respond Cones: Detect fine detail and give rise to color
sensations in daylight or well-lit conditions Optic nerve: Carries neural impulses from the eye to
the brain Blind spot: Point where the optic nerve leaves the
eye and has no receptor cells
Rods and Cones
Cones Rods
Number 6 million 120 million
Location in retina Center Periphery
Sensitivity in dim light
Low High
Color sensitivity High Low
Detail sensitivity High Low
Figure 5.14 - Pathway from the Eyes to the Visual Cortex
Retrieve and Remember 5
Some night-loving animals, such as toads, mice, rats, and bats, have impressive night vision thanks to having many more _____ (rods/cones) than _____ (rods/cones) in their retinas.
These creatures probably have very poor _____ (color/black-and-white) vision.
Cats are able to open their _____ much wider than we can, which allows more light into their eyes, so they can see better at night.
Color Processing
Young-Helmholtz trichromatic theory The retina contains three different types of color
receptors—red, green, and blue.
When stimulated in combination, these receptors can produce the perception of any color.
Opponent-process theory Opposing retinal processes enable color vision.
Opposing retinal processes include red-green, yellow-blue, and white-black.
Color Processing - Current Theory
Color processing combines the trichromatic theory and the opponent-processing theory and occurs in two stages. The retina’s red, green, and blue cones
respond in varying degrees to different color stimuli. The cones’ responses are processed by
opponent-process cells.
Retrieve and Remember 6
What are two key theories of color vision? Do they contradict each other, or do they make sense together? Explain
Feature Detectors, Part 1
Nerve cells in the brain that respond to specific features of a stimulus Include shape, angles, or movement
Pass scene specific information to other cortical areas, where more complex patterns are interpreted
Feature Detectors, Part 2
One temporal lobe area by the right ear enables a person to perceive faces. A specialized neural network helps recognize
faces from many viewpoints. Interaction between feature detectors and
supercells provides instant analyses of objects in the world around people.
Well-Developed Supercells
In the 2011 World Cup match, USA’s Abby Wambach instantly processed visual information about the positions and movements of Brazil’s defenders and goalkeeper and somehow managed to get the ball around them all and into the net.
Introduction: Parallel Processing
Processing many aspects of a problem or scene at the same time
Brain’s natural mode of information processing for many functions, including vision
Damage to neural workstations due to a stroke may render a person unable to perceive movement.
Parallel Processing
Studies of patients with brain damage suggest that the brain delegates the work of processing motion, form, depth, and color to different areas. After taking a scene apart, the brain integrates
these parts into a whole perceived image.
A Simplified Summary of Visual Information Processing
Scene
Retinal processing - Receptor rods and cones → bipolar cells → ganglion cells
Feature detection – The brain’s detector cells respond to specific features—edges, lines, and angles.
Parallel processing - Brain cell teams process combined information about color, movement, form, and depth.
Recognition – The brain interprets the constructed image based on information from stored images.
Gestalt
Refers to an organized whole
Gestalt psychologists emphasized the human tendency to integrate pieces of information into meaningful wholes.
Necker cube
Perceptual Organization
The human brain registers information about the world, filters incoming information, and constructs perceptions.
Principles in perceptual organization: Form perception Depth perception Perceptual constancy
Form Perception
Figure-ground: Organization of the visual field into objects that stand out from their surroundings
Grouping: The perceptual tendency to organize stimuli into meaningful groups Proximity Continuity Closure
Reversible Figure andGround
A classic example Is this a vase or is it
two faces?
Rules for Grouping
Illustrate how the perceived whole differs from the sum of its parts.
Also applicable for human touch perception
Retrieve and Remember 7
In terms of perception, a band’s lead singer would be considered _____ (figure/ground), and the other musicians would be considered _____ (figure/ground).
What do we mean when we say that, in perception, “the whole may exceed the sum of its parts”?
Depth Perception
Ability to see objects in three dimensions, although images that strike the retina are two-dimensional
Allows people to judge distance
Partly innate in other animals
Depth Perception: Visual Cliff
Devised by Eleanor Gibson and Richard Walk Laboratory device for testing depth perception in
infants and young animals Most infants refuse to crawl across the visual
cliff. Crawling, no matter when it begins, seems to
increase an infant's fear of heights.
Visual Cliff
Miniature cliff with a glass-covered drop-off
Helps determine whether crawling infants and newborn animals can perceive depth Even when coaxed,
infants refuse to climb onto the glass over the cliff.
Depth Cues
Binocular cue: Depends on the use of two eyes
Retinal disparity: The calculation of distance by the brain by comparing images from both eyes
Used by 3-D film makers
Monocular cue: Cue available to each eye separately
Includes relative height, relative size, interposition, relative motion, linear perspective, and light and shadow
Figure 5.22 - The Floating Finger Sausage
Figure 5.23 - Monocular Depth Cues
Retrieve and Remember 8
How do we normally perceive depth?
Motion Perception
The human brain computes motion based partly on its assumption that: Shrinking objects are moving away Enlarging objects are approaching
Humans are imperfect at motion perception. When large and small objects move at the
same speed, the large objects appear to move more slowly.
Perceptual Constancy
Perceiving objects as unchanging, even as illumination and retinal images change Objects have consistent color, brightness,
shape, and size. Color constancy Perceiving familiar objects as having
consistent color, even if changing illumination alters the wavelengths reflected by the object
Color Depends on Context
(a) Believe it or not, these three blue disks are identical in color.
(b) Remove the surrounding context and see what results.
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Lightness Constancy
The color and brightness of square A and B are the same.
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Lightness Constancy
The color and brightness of square A and B are the same.
Shape and Size Constancies
Shape constancy: Perception that the form of a familiar object is constant, even when retinas receive changing images of them
Size constancy: Perception that objects have a constant size, even when one’s distance from them varies
The Moon Illusion
The Moon looks up to 50 percent larger when near the horizon than when high in the sky.
Monocular cues to an object’s distance make the horizon Moon appear farther away. If it’s farther away, the brain assumes that it
must be larger than the Moon high in the night sky.
When the distance cues are taken away, the object will immediately shrink.
Perceptual Interpretation
According to Immanuel Kant, human beings have the innate ability to process sensory information.
John Locke argued that individuals also learn to perceive the world through their experiences. Learn to link an object’s distance with its size
Experience and Visual Perception
Research findings The effect of sensory restriction on infant cats,
monkeys, and humans suggests that there is a critical period for normal sensory and perceptual development.
In humans and other animals, sensory restrictions do not cause permanent harm later in life.
Perceptual Adaptation
Ability to adjust to changed sensory input Includes adjustments to an artificially
displaced or even inverted visual field Humans constantly adjust to changed sensory
input. Early nurture sculpts what nature has provided. Experience guides, sustains, and maintains the
pathways in the brain that enable perceptions.
Perceptual Adaptation: Hubert Dolezal
“Oops, missed,” thought researcher Hubert Dolezal as he attempted a handshake while viewing the world through inverting goggles.
The Nonvisual Senses
Hearing Touch Taste Smell Body position and movement
Hearing
Audition: Sense or act of hearing Helps individuals adapt and survive Provides information and enables
relationships Enables individuals to communicate invisiblyHearing loss is an invisible disability.
Humans are acutely sensitive to faint sounds and sound differences.
Sound Waves
Vary in shape Moving molecules of
air create waves of compressed and expanded air. Ears detect these
brief air pressure changes.
The Sounds of Music: A violin's short, fast waves create a high pitch. The longer, slower waves of a cello or bass create a lower pitch.
The Sounds of Music: A violin's short, fast waves create a high pitch. The longer, slower waves of a cello or bass create a lower pitch.
Characteristics of Sound Waves
Amplitude or height Determines the perceived loudness of sound
waves Frequency or length Number of complete wavelengths that pass a
point in a given time Pitch: A tone’s experienced highness or
lowness that depends on frequency Sound is measured in decibels.
Retrieve and Remember 9
The amplitude of a sound wave determines our perception of _____ (loudness/ pitch).
The longer the sound waves are, the _____ (lower/higher) their frequency is and the _____ (higher/lower) their pitch.
Decoding Sound Waves
Sound waves strike the eardrum, causing it to vibrate.
Tiny bones in the middle ear pick up the vibrations and transmit them to the cochlea, in the inner ear.
Ripples in the cochlea fluid bend the hair cells lining the surface, which trigger impulses in nerve cells.
Axons from these nerve cells transmit a signal to the auditory cortex.
Figure 5.26 - Transforming Sound Waves into Neural Messages
Hearing Loss
Sensorineural hearing loss
• Caused by damage to the cochlea's receptor cells or to the auditory nerves
• Called nerve deafness
Conduction hearing loss
• Caused by damage to the mechanical system that conducts sound waves to the cochlea
• Less common form of hearing loss
Locating Sounds
Two ears are better than one. Sound waves strike
one ear sooner and more intensely than the other. From this
information, the brain can compute the sound’s location.
Touch
Sense of touch - Mix of four distinct skin senses Pressure Warmth Cold Pain
Other skin sensations are variations of the basic skin senses.
The human brain influences sensory responses.
Pain
Body’s way of telling the individual that something has gone wrong
Greater number of infections and injuries when there are no warnings of pain
Reflects both bottom-up sensations and top-down cognition
Biopsychosocial event
Pain is a Gift
Ashlyn Blocker has a rare genetic mutation that prevents her from feeling pain. “Everyone in my
class asks me about it, and I say, ‘I can feel pressure, but I can’t feel pain.’ Pain!I cannot feel it!”
Biological Influences of Pain
Pain is not triggered by any one type of stimulus. Pain signals are not processed by specialized
receptors. Sensory receptors called nociceptors detect
hurtful temperatures, pressure, or chemicals. Experience of pain depends on the inherited
genes and physical characteristics. The brain sometimes misinterprets its signals
and can create pain.
Psychological Influences of Pain
Attention focused on pain is a powerful influence on human perception of pain.
Individuals seem to edit their memories of pain. Pain experienced may not be the pain that is
remembered.
Distracted from the Pain
Halfway through his lap of the 2012 Olympics 1600-meter relay, Manteo Mitchell broke one of his leg bones—and kept running.
Social-Cultural Influences of Pain
Pain is a product of an individual's attention, expectations, and culture.
Perception of pain varies with social situation and cultural traditions. Humans feel more pain when others seem to
be experiencing pain.
Pain Control Therapies
Drugs Surgery Acupuncture
Electrical stimulation Massage Exercise
Hypnosis Relaxation training
Thought distraction
Acupuncture: A Jab Well Done
Acupuncturists attempt to help people gain relief from pain by using needles on points of the patient’s body.
Built-In Pain Controls: Endorphins and Placebos
Endorphins Natural painkiller released by the brain Have a soothing effect that enables pain
reduction Placebos Help dampen the central nervous system’s
attention and responses to painful experiences
Built-In Pain Controls
Combination of endorphins and distraction Activate brain pathways that decrease pain
and increase tolerance Maximum pain relief can be obtained by: Combining a placebo and a distraction Amplifying the resulting effects from the
combination via hypnosis
Hypnosis
Social interaction where one person suggests to another that certain perceptions, feelings, thoughts, or behaviors will spontaneously occur
Inhibits pain-related brain activity Explained by the social influence theory and the
dissociation theory Does not block the sensory input itself, but it
may block individual's attention to those stimuli
Dissociation or Social Influence?
This hypnotized woman being tested by famous researcher Ernest Hilgard showed no pain when her arm was placed in an ice bath. But when asked to
press a key if some part of her felt the pain, she did so.
To Hilgard, this was evidence of dissociation, or divided consciousness. The social influence perspective, however, maintains that people responding this way are caught up in playing the role of “good subject.”
Retrieve and Remember 10
Which of the following options has NOT been proven to reduce pain?a. Distractionb. Hypnosisc. Phantom limb sensationsd. Endorphins
Table 5.2 - The Survival Functions of Basic Tastes
Taste Indicates
Sweet Energy source
Salty Sodium essential to physiological processes
Sour Potentially toxic acid
Bitter Potential poisons
Umami Proteins to grow and repair tissue
Taste
Involves several basic sensations Sweet, sour, salty, bitter, and umami
Gives pleasure and helps people survive Can be influenced by learning and expectations Number of taste buds and taste sensitivity
decrease with age Smoking and alcohol can speed up the loss of
taste buds.
Taste: A Chemical Sense
Each bump on the top and sides of the tongue contains 200 or more taste buds.
Each bud contains a pore with 50–100 taste receptor cells.
Each receptor reacts to different types of food molecules and sends messages to the brain.
Smell: A Chemical Sense
Smell is enabled by millions of olfactory receptors that respond selectively to odors. Bypass the thalamus and directly alert the
brain Odor molecules exist in many shapes and sizes. Smell’s appeal, or the lack of it, depends partly
on learned associations. Odors can evoke strong feelings, memories, and
behaviors.
The Nose Knows
Humans have some 20 million olfactory receptors. Bloodhounds have
220 million.
Taste, Smell, and Memory
Information from the taste buds travels to an area between the frontal and temporal lobes of the brain. It registers in an area
not far from where the brain receives information from our sense of smell, which interacts with taste.
Retrieve and Remember 11
How does our system for sensing smell differ from our sensory systems for vision, touch, and taste?
Body Position and Movement
Kinesthesia System for sensing
the position and movement of individual body parts
Vestibular sense Sense of body
movement and position, including the sense of balance
These high school competitive cheer team members can thank their inner ears for the information that enables their brains to monitor their bodies’ position so expertly.
Retrieve and Remember 12
Where are kinesthetic sense and vestibular sense receptors located?
Sensory Interaction
Introduction: Sensory Interaction
Principle that one sense may influence another Smell can enhance taste, and touch can
influence it. Hearing and vision can interact.
Sensation and perception are two points on a continuum. Brain circuits that process bodily sensations
may interact with brain circuits that are responsible for cognition.
Face-to-Face
Seeing the speaker forming the words, which Apple’s FaceTime video-chat feature allows, makesthose words easier to understand for hard-of-hearing listeners.
Sensory Interaction
Embodied cognition: Influence of bodily sensations, gestures, and other states on cognitive preferences and judgments
The brain blends inputs from multiple channels. Synesthesia Condition where one sort of sensation
produces another Occurs when brain circuits for two or more
senses become joined
Table 5.3 - Summarizing the SensesSensory System
Source Receptors Key Brain Areas
Vision Light waves striking the eye Rods and cones in the retina Occipital lobes
Hearing Sound waves striking the outer ear
Cochlear hair cells in the inner ear
Temporal lobes
Touch Pressure, warmth, cold, harmful chemicals
Receptors (nociceptors), mostly in the skin, which detect pressure, warmth, cold, and pain
Somatosensory cortex
Taste Chemical molecules in the mouth
Basic tongue receptors for sweet, sour, salty, bitter, and umami
Frontal temporal lobe border
Smell Chemical molecules breathed in through the nose
Millions of receptors at top of nasal cavities
Olfactory bulb
Body position—kinesthesia
Any change in position of a body part, interacting with vision
Kinesthetic sensors in joints, tendons, and muscles
Cerebellum
Body movement—vestibular sense
Movement of fluids in the inner ear caused by head/ body movement
Hair-like receptors in the ears’ semicircular canals and vestibular sacs
Cerebellum
ESP—Perception Without Sensation?
Extrasensory Perception (ESP)
Controversial claim that perception can occur apart from sensory input
Includes three claims: Telepathy - Mind-to-mind communication Clairvoyance - Perceiving remote events Precognition - Perceiving future events
Closely linked to psychokinesis or mind over matter
ESP Research and Experiments
Most research psychologists and scientists have been skeptical of ESP claims. It is difficult to test ESP claims in a controlled,
reproducible environment. Daryl Bem conducted nine experiments that
suggested participants could anticipate future events. Critics viewed the methods as badly flawed.
Testing Psychic Powers in the British Population
Psychologists created a mind machine to see if people could influence or predict a coin toss. Using a touch-sensitive
screen, visitors to British festivals were given four attempts to call heads or tails, playing against a computer that kept score.
Retrieve and Remember 13
If an ESP event occurred under controlled conditions, what would be the next best step to confirm that ESP really exists?