SeniorServe Deck + Screens

An Online Marketplace for Senior Care

Sector: Healthcare, Senior Care

Market: $80b Home Care Industry

Stage: Pre-Seed

The SeniorServe TeamCore Team

• Evin Ollinger – Founder, CEO. Evin’s fourth startup. Distribupro $0 - $12M in 3yrs, acquired by Computer Associates, Chronos Software $0 - $5M in 4yrs, acquired by Day Runner and Time Design, OneVoice (tech behind Google’s Translate button). ATT’s spinout of its Language Line healthcare division into a rapid growth standalone company, ($68M - $147M, acquired for $722M, ABRY Partners). 30 years in high-tech software and online services in B2B and B2C markets, healthcare and CPG industries.

• Brent Daugherty – Co-founder, M.S. CS, EE UNC. Mobile Web Application Developer at Eveo, the leading healthcare digital agency. Lead developer on award winning web apps for major pharma and healthcare accounts. Worked at Wells Fargo and Lending Tree in consumer facing transaction apps. Expertise is in user-facing, web and mobile applications. HTML5/CSS3, JavaScript, Photoshop, Node.js, Ruby on Rails, SQL/NoSQL, C/C++, among others.

• Mary Stanton – MSW, LCSW. Senior Web Architect HealthCommunities.com, Mary managed the content creation and web development/marketing teams for 28 websites and 3,000 physician clients for eight years. Senior care experience in case management in geriatric social work and in-home senior care for agencies. Masters in Social Work, Smith College, and a BA in Nonprofit Management, Amherst.

The SeniorServe TeamAdvisors

• Ben Cox – Advising CTO. 15 years experience leading programming teams in large-scale systems development. Expertise in UI technologies to back-end data integration and search at scale. Corporate work for Coca Cola (global marketing simulation/ optimization platform), Integration Architect, Grid Data (data integration platform for a Fortune 100 hardware company), Shop.com (merchant content acquisition system). His latest work is crowd funding site, Rallyme.com.

• Carlos Berlanga – Advisor SEO/Google/FB Marketing. Carlos works at Google in Adwords and search positioning programs for major clients.

• Fara Gold – 20 yrs VP-level management in senior care industry. Well known industry leader. Helped A Place for Mom raise $10M round as industry expert.

• Ned Rozbicki – Advisor Insurance & Regulatory. 20 Years insurance for healthcare, home care agencies. Brick and mortar and online experience.

• Cara Sansonia, J.D. – Advisor Healthcare, Elder Law, Medicare Regulatory and Legal Affairs.

• Katy Fike pHD – Founder & CEO Aging 2.0 Leading expert in emerging online services and products for the senior market.

SeniorServe Online Marketplace for Senior Care

Transaction platform forsenior care – find and hire caregivers for daily tasks

SeniorServe Caregivers &Home Helpers

Seniors Friends & Family

Transaction platform forsenior care – find and hire caregivers for daily tasks



My Parents

My Sister

in NYC3,000 miles

SeniorServe Online Marketplace for Senior Care

Find the perfect home caregiver

City, State, or Zip

Free Assessment

Trusted, Reliable, Caring Helpers

Select a caregiver to learn more

View All Caregivers

• Match with the Best Caregiver

• Construct a Care Plan

• Completely Free!

Your Care, Your Home, Your Way Log InLog In

Get Tasks Done

• Transportation, shopping

• House cleaning, handyman

• Cooking & more!

Request a Free Assessment Request a Free Assessment

»» Post a Task Post a Task »»

Senior Care Stories

SeniorServe

Search

Care PlanCare Plan Pay for HelpPay for Help Government ResourcesGovernment Resources DiseasesDiseases AssessmentsAssessmentsCare PlanCare Plan Government ResourcesGovernment Resources DiseasesDiseases DiscountsDiscounts

Refine SearchSan Francisco, CA Home Care - 950 Caregivers

San Francisco, CA

Location

Gender

Language

Other options

Live in position

Has own transportation

Non-smoker

Kaili B.San Francisco, CA (94103)

0.26 miles awayHello,

My name is Kaili and I am a very friendly and easygoing person. I love to stay busy and have fun. I am full time student at City College of S ... Read More

30 years old

1 year(s) of experience

Student

Insured

Bonded

Reviewed

San Francisco, CA (94103)

0.26 miles away

Hi my name is Portery McFadden. I enjoy helping people help themselves. I view myself as a motivating, positive person. One of my greatest skills is ...

Read More

54 years old


Homemaker/Companion

Insured

Bonded

Reviewed

SeniorServe Care PlanCare Plan Pay for HelpPay for Help

Portery M.

Learn More About Kaili

Learn More About Portery

Search

Care PlanCare Plan Pay for HelpPay for Help Government ResourcesGovernment Resources DiseasesDiseases AssessmentsAssessmentsGovernment ResourcesGovernment Resources DiseasesDiseases DiscountsDiscounts

SeniorServe Insured

SeniorServe Bonded

CNA License Verified

Email Verified

SeniorServe Reviewed

DOJ Smart Search

Name Verified

Date of Birth Verified

Background Checked

2 References Listed

Verifications

Save Email

Elizabeth T.San Francisco, CA (94110)

Compassionate and Experienced Caregiver/Geriatric Massage TherapistHello! I am a Certified Nurse Assistant (CNA) for over a decade as well as a Licensed Massage Practitioner living in San Francisco. In my massage practice, I specialize in treating conditions usually associated with the aging process. My caregiving specialties are dementia care, incontinence care, ADL's, companionship, cooking and travel care. Currently I am working on advanced studies in Neuromuscular Massage Therapy and Hospital Massage Therapy.

39 years old


SeniorServe Care PlanCare Plan Pay for HelpPay for Help

Interview

Elizabeth

Hire Elizabeth

Care PlanCare Plan Pay for HelpPay for Help Government ResourcesGovernment Resources DiseasesDiseases AssessmentsAssessmentsCare PlanCare Plan Pay for HelpPay for Help Government ResourcesGovernment Resources DiseasesDiseases AssessmentsAssessments

Status UpdateStatus UpdateReminderReminderAppointmenAppointmentt

Find help for Mom

Find CaregiverFind Caregiver

Mom’s Care Plan

My CaregiversMy Caregivers

past taskspast tasks

household helphousehold help

transportationtransportation

shoppingshopping

computer helpcomputer help

otherother

DoctorDoctor’’ss

MedicationMedication

Mom’s Tasks

Care CircleCare Circle

Create TaskCreate Task

Care ChartsCare Charts

Care NotesCare Notes

SeniorServe

New Caregiver Request

Elizabeth T. has been sent a request.

Pending

Hi honey, I need the gutters cleaned for winter, some boxes moved from the basement and some light bulbs changed.



Find help for Mom


Mom’s Care Plan





shoppingshopping


otherother



Mom’s Tasks





SeniorServe

Create Task

house cleaninghouse cleaning


shoppingshopping

handymanhandyman

cooking mealscooking meals


exercise & rehabexercise & rehab

office helpoffice help

gardeninggardening

financial & legalfinancial & legal

event helpevent help

pickup & deliverpickup & deliver

movingmoving

companionshipcompanionship

pet carepet care

otherother

Pick a task category



Find help for Mom


Mom’s Care Plan





shoppingshopping


otherother



Mom’s Tasks





SeniorServe

Create Task

house cleaninghouse cleaning


shoppingshopping

handymanhandyman

cooking mealscooking meals


exercise & rehabexercise & rehab

office helpoffice help

gardeninggardening

financial & legalfinancial & legal

event helpevent help

pickup & deliverpickup & deliver

movingmoving

companionshipcompanionship

pet carepet care

otherother

Pick a task category

handyman



Find help for MomFind CaregiverFind Caregiver

Mom’s Care Plan





shoppingshopping


otherother



Mom’s Tasks





SeniorServe

Create Task

Pick Helper Review & PostDescribe Task

Task for Handyman

Title: Enter your task title

Enter your task descriptionDescription:

Location: Mom’s House Other Location

When: Date at Time for How long

Task repeats regularly

Select Past Handyman Task




Mom’s Care Plan





shoppingshopping


otherother



Mom’s Tasks





SeniorServe

Create Task

Pick Helper Review & PostDescribe Task

Title: Clean gutters, move heavy boxes

Clean all house gutters for winter rains, will need ten foot ladder. Medium size house. Move 4 boxes up from basement and allow my Mom to go through them and then move back down. Fix two light bulbs.

Description:

Location: Mom’s House Other Location

When: 2/10/2013 at 3:00 PM for 3 hours

Task repeats regularly

Task for Handyman Select Past Handyman Task




Mom’s Care Plan





shoppingshopping


otherother



Mom’s Tasks





SeniorServe

Price: 60

Post as Pay Request to Care Circle

$ $60 suggested price

(?)

Select Helper:

\\

Fav HelperFav Helper

Pick from ListPick from List

Next availableNext available

Pick from List

Save & Continue




Mom’s Care Plan





shoppingshopping


otherother



Mom’s Tasks





SeniorServe

Price: 60

Post as Pay Request to Care Circle

$ $60 suggested price

(?)

Select Helper:

Fav Helper

Save & Continue




Mom’s Care Plan





shoppingshopping


otherother



Mom’s Tasks





SeniorServe

Caregiver Accepted

Elizabeth T. has accepted your request.

Tuesday at 10am

Task for Handyman

Your task has been created and has received a response.

Tomorrow at 3pm


Check In BackBack BackBack

Start TaskStart TaskStart TaskStart Task

Today at 3pm. Clean all house gutters for winter rains, will need ten foot ladder....

Notes:

Address

Directions Search Nearby Save More

San Francisco, CA

Joan Senior (415-555-2359)

Client:

Check Out BackBack BackBack

Confirm Task CompleteConfirm Task CompleteConfirm Task CompleteConfirm Task Complete

Notes:

Your mom enjoyed looking through the boxes. She found some pictures from your childhood.

Upload PictureUpload Picture

Senior’s Weight:

110 lbs

Confirmation BackBack BackBack

Senior ConfirmSenior ConfirmSenior ConfirmSenior Confirm

Task:Clean all house gutters for winter rains, will need ten foot ladder. Medium size house. Move 4 boxes up from basement and allow my Mom to go through them and then move back down. Fix two light bulbs.

Actual Time: 3 hours and 22 minutes

Expected Time: 3 hours




Mom’s Care Plan





shoppingshopping


otherother



Mom’s Tasks





SeniorServe

handymanhandyman

otherother

Caregiver Accepted


Tuesday at 10am

Task for Handyman

Your task has been created and has received a response.

Completed


Handyman Task CompletedYour mom enjoyed looking through the boxes. She found some pictures from your childhood.

2 hours ago

Dispute

Weight: 110lbsPicture: View Picture

Payment: $60Time: 3 hours and 22 minutes

Approve

Care PlanCare Plan Pay for HelpPay for Help Government ResourcesGovernment Resources DiseasesDiseases AssessmentsAssessments

Select a caregiver to schedule a task with them

Care PlanCare Plan Pay for HelpPay for Help Government ResourcesGovernment Resources DiseasesDiseases DiscountsDiscounts

Your Care Plan View All Caregivers

Joan, How can we help you?Status UpdateStatus UpdateReminderReminderAppointmenAppointmen

ttFind CaregiverFind CaregiverCreate TaskCreate Task





shoppingshopping


otherother



Your Tasks




SeniorServe

Jim was a nice fellow, and the gutters looks great. Thanks guys.

handymanhandyman

otherother

Caregiver Accepted


Tuesday at 10am


Handyman Task Completed 2 hours ago

You approved this task.

SeniorServe Online Transaction Platform & Care Circle

One Transaction

= Trusted Care

= Care Circle

= Affordable

= Health Info



In-Home Senior Care Market Size

$80b Market

33,000 Agencies

40M Seniors

44M Friends & Family

Market Opportunity – Industry Not Online

$80b Market

33,000 Agencies

40M Seniors

44M Friends & Family

Integrated Revenue Model

• Transaction Service Fees – 12% - 33%

• Referral Fees – Assisted Living & Senior Homes. $2k - $10k/closed lead, 60k/mo. leads, trusted lead generation partner wanted.

• Discharge Penalty Reduction – Hospitals & Rehab Centers. Medicare readmission penalty 1% - 7%. 1 in 5 seniors. Integrated discharge to trusted in-home senior care partner wanted.

• Product Sales – Senior Channel. Remote medical monitoring and home alert device sales and monthly monitoring income.

• Caregivers Rewarded – Paid 100% of the task. Not minimum wage.

Integrated Revenue Model

• Transaction Service Fees – 12% - 33%

• Referral Fees – Assisted Living & Senior Homes. $2k - $10k/closed lead, 60k/mo. leads, trusted lead generation partner wanted.

• Discharge Penalty Reduction – Hospitals & Rehab Centers. Medicare readmission penalty 1% - 7%. 1 in 5 seniors. Integrated discharge to trusted in-home senior care partner wanted.

• Product Sales – Senior Channel. Remote medical monitoring and home alert device sales and monthly monitoring income.

• Caregivers Rewarded – Paid 100% of the task. Not minimum wage.

1st National Provider = SeniorServe

An Online Marketplace for Senior Care

Sector: Healthcare, Senior Care

Market: $80b Home Care Industry

Stage: Pre-Seed

SeniorServe Deck + Screens

Documents

Transcript of SeniorServe Deck + Screens