Sendik's Real Food Magazine - Winter 2011

8/3/2019 Sendik's Real Food Magazine - Winter 2011

1/8www.sendiksmarket.com realfood

Sendiks Food Market

Elm GrovE13425 W. Watertwn Plan Rd.

Elm Grve, WI 53122(262) 784-9525

Franklin5200 W. Rawsn Ave.

Franlin, WI 53132(414) 817-9525

GErmantownN112W15800 Meqn Rd.

Germantwn, WI 53022(262) 250-9525

GraFton2195 1st Ave.

Gratn, WI 53024(262) 376-9525

GrEEnFiEld7901 W. Latn Ave.Greenfeld, WI 53220

(414) 329-9525

mEquon10930 N. Prt Washingtn Rd.

Meqn, WI 53092(262) 241-9525

nEw BErlin3600 S. Mrland RadNew Berlin, WI 53151

(262) 696-9525

wauwatosa8616 W. Nrth Ave.

Wawatsa, WI 53226(414) 456-9525

wEst BEnd280 Nrth 18th AveneWest Bend, WI 53095

(262) 335-9525

whitEFish Bay500 E. Silver Spring Dr.Whitefsh Ba, WI 53217

(414) 962-9525

ope 7 .. 9 p..

.ee.c

welcome

With the opening of

the newest Sendiks in

West Bend in Novem-

ber, we have completed a long-

term goal of having ten stores in

ten years! We would like to take

this opportunity to thank our

talented associates for all theirhard work to make our dream

become a reality. We would also

like to thank all the wonderful

communities that have wel-

comed us and supported our

stores. We believe we have the

greatest customers in the world

and it is our pleasure to serve you the best

grocery shopping experience, period.

Although the opening of Sendiks West

Bend marked the attainment of a long-term

goal, our journey is not complete. We havea firm belief at Sendiks that for a business

to stay vibrant, we must continue to grow.

The result is that our associates and custom-

ers can expect Sendiks to continue moving

forward to bigger and better things.

One thing we have been working hard

at is stepping up our level of service and

quality. Providing great service has always

been a cornerstone of our business and we

always want to make sure we are delivering

the service our customers deserve and have

come to expect. Training is paramount andwe have recently stepped up the level of train-

ing to better serve you. Our hope is that you

continue to receive the same great service

and even better service in the future.

Quality is another cornerstone of our

business. Recently, with the help of our

team members, we put in place standards

to help ensure the product you are purchas-

ing is always the best and freshest. Through

enhanced training and freshness standards

we believe you will continue to experiencethe best value in the marketplace.

Our charity partner this issue is the

MACC Fund (Midwest Athletes Against

Childhood Cancer). All proceeds from the

sale of this magazine will go directly to this

very special charity. We will also be selling

the MACC Fund Stars again in our stores.

As always, thank you for your purchase. (See

page 16 for more information.)

Thank you for remaining loyal Sendiks

customers. We are honored and humbled by

the responsibility you have given us to bethe supplier of your familys food. We will

not let you down.

Sincerely,

The Balistreri Family

Mvg Fwad

The Balistreri amil: Patt, Ni, Margaret (Harris),Salvatre, Ted, and Patri.


2/8

Sendiks Food Marketwine

Feasts take center stage in this season

of celebration. And if youre look-

ing for a wine that can work with

cranberries as well as turkey or beef as well

as lasagna, Zinfandel is your juice. This

food-friendly homegrown varietal works

nicely with the medley of flavors at your

holiday meals.

Often called Americas heritage grape,

Zinfandel vines have been grown in Califor-

nia since the 1850s, and the wine quenched

many a miners thirst during the Gold Rush.

Zinfandels origins have been shrouded in

mystery over the years, but DNA studies at

the University of California at Davis show

that the Zinfandel grape is the same as the

Primitivo grape that is grown in southeast-

ern Italys Puglia region. The majority of

Zinfandel is grown in the United States,

however, and is Californias second mostwidely planted red grape variety.

Some of the same vines that grew from

the land upon which pioneers built a

new life have been tirelessly producing

grapes for generations. The adage less

is more applies to this sought-after old-

vine Zin since the venerable vines yield

smaller quantities of fruit that can produce

more concentrated wines than fruit from

younger vines. To be considered old ,

vines need to be at least 40 or 50 years

oldthough they may have been aroundfor more than a century.

Zinfandel is, of course, also used to pro-

duce the popular pink wine known as

White Zinfandel, but here were talking

about red Zinwhat many people call the

real Zinfandel. Red Zin can range from

light red in color to deep red, almost black.

It can have an aroma ranging from woody

cedar and damp earth to chocolate, and

spicy, floral, plum, or fruity berry and cherry

flavors. The lighter styles of Zinfandel are

fruit-forward, crisp, and have berry andcherry flavors with a bit of oak. The late-

harvest monster varieties of Zin, which

have bold, ripe fruit flavors of plum, raisin,

and licorice, have higher alcohol content

and sugars and are best enjoyed on their

own or after a meal, almost like port.

Zinfandel is usually best drunk young,

within a few years of vintage, but there are

also a number of Zins that age well. Were

always happy to provide recommendations

and answer any questions on your next visit

to our store.

Zinfandel:Cbag Amca Hag Ga

10 realfood winter2011


3/8

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www.sendiksmarket.com realfood 11

chocolate

www.sendiksmarket.com realfood 11

Sendiks Food Market


4/812 realfood winter2011

Sendiks Food Market

Where in the worldhave you seen a Sendiks shopping bag?

While the intended use of our Sendiks shopping bags is to carry groceries, weve heard there are many other great usesfrom toting items

to the office, school, or even around the world! Here are some globetrotting customers who have put their Sendiks bags to good use.

fun facts

Share Your PhotosThe next time youre in a faraway place and spot a red Sendiks bagor youre traveling yourselfsnap a

picture and send it to us at sendiksmarket.com and click on Where in the World. (Please include your

name and a few details if you wish.)

Did you know?Reuse your Sendiks quality paper or plastic shopping bag (for groceries) and receive a 5 discount for every bag.


5/8www.sendiksmarket.com realfood 13

Sendiks Food Marketfun facts



Sendiks Food Marketproduce

Uses

Some cooks prefer to steamor blanch for about 3 minutes

before sauting to removebitterness. Try sauting with

garlic 10-15 minutes for a tastyside, or use as you would

broccoli, it makes a nice additionto carrot sticks and celery for dip.

Enjoy raw in salads or steamor saut both the leaves and

stalks. Use much like spinach,except that chard has a heaviertexture, which requires longercooking. Saut in olive oil and

serve it as a side dish.

As a traditional favorite in thesouthern states, theyre often

boiled with salt pork, friedwith bacon, or simmered withseasoned broth. For a lighter

approach, you can saut in canolaoil and add red pepper or smokedturkey to replace the pork flavor.

Its best to remove and discardtough center stalks before

cooking. Steam, saut, or addto soup and pasta. Goes well

with red pepper flakes, chilies,vinegar, or bacon. Use smalland tender leaves in salads.

Makes an attractive garnish ortray liner because it doesnt wilt.

The young leaves can add zip

to salads, while mature leavescan be added to soups, stews,and sauts. Steam, saut, orsimmer for a side dish with

walnuts or onion, garlic, ham,salt pork, or bacon. Their

flavor mellows when cooked.

VAriety

Bccraab

Chad

CadG

Ka

MuadG

sach

DesCription

A closer relative to turnips thanbroccoli. Look for bright green

crisp leaves, and avoid wilted oryellow. Generally, thinner and

firmer stems are tenderer. Floretsshould be compact and dark green.

Avaab a-ud;ak a fag.

Member of the beet familyhas oval, glossy, dark green

leaves with white center ribsand fleshy green or red stalks.

Also called Swiss chard.

Avaab a-ud;ak umm.

A variety of cabbage that hasloose, dark-green leaves atthe top of a tall stem. Lookfor small leaves and stems

that are not too thick forfaster cooking.

Avaab a-ud;ak wa g.

An open, curly-leafed, deepgreen member of the cabbage

family. Look for dark greenleaves and pass on any with

brown or yellow leaves.

Avaab a-ud;ak a md-w

hugh a g.

Rich, green leaves of the

mustard plant, which can haveeither a crumpled or flat textureand may have either toothed,

scalloped, frilled, or lacy edges.

Avaab a-ud;ak a Dcmbhugh a Mach.

Dark-green leaves that may becurled or smooth; tender whensmall, crisper if large. Look fordark green leaves that show

no sign of wilting or yellowing.Bagged spinachsort through

and toss yellowing or wet leaves.

Avaab a-ud.

Quite versatile. Serve raw insalads, saut briefly for a side

dish, or use in soups, quiche, andpasta. Saut in olive oil with onion

or garlic. (Unless the leaves arevery young, spinach should be

stemmed. Remove tough stemsof the crinkled savoy spinach.)

Greens as Good as Gold

FlAVor

Pleasantlybitter, peppery,

nutty flavor

Mild, sweetsomewhat beet-like.Red (green leaves/

red stalks) or rainbow(varicolored stems)are slightly more

tender and flavorfulthan white (white

stalks/green leaves).

More of acabbage-likeflavor than

other greens;milder than

kale ormustardgreens.

Mildcabbage-like

flavor anda hint ofpepper

Sharp peppery

radish-like flavor.The smaller,tenderer leaveswill generallybe milder in

flavor than themature leaves.

Deep,rich flavor

L

eafy greens are not only versatile veggies to use fresh in salads or cooked as sides or added to soups and main dishes, but theyre

also a nutritional goldmine of vitamins, minerals, and phytonutrients that can help reduce the risk of cancer and cardiovasculardisease. Good sources of dietary fiber, leafy greens provide a range of nutrients including beta-carotene, calcium, iron, and folic

acid. Many are also a rich source of vitamins A and C. These nutritional powerhouses can also help lower cholesterolthe cholesterol-

lowering ability of collard greens may be the greatest of all commonly eaten cruciferous vegetables. Whether you prefer mild flavor or a

peppery bite, here are some of the options youll find in our produce section.


7/8www.sendiksmarket.com realfood 15

Sendiks Food Markettreats

Ahomemade edible gift is a deli-

cious treat for the holidays. Not

only does the recipient enjoy a

special surprise, but it also comes with

the knowledge that you took time and

effort to make something. We came across

a great new book thats filled with a rangeof recipes from sweet to savory, along with

tips for artfully packaging your creations

Delicious Gifts: Edible Creations to Make and

Give, by Jess McCloskey. Here we share a

recipe for a sweet treat that is bound to be

one of the recipients favorite gifts.

Mk Chca

Cvd pau

Bu MawaMAkES 24-48

Its hard to beat the classic combinationof chocolate and peanut butter. The slight

saltiness of the peanut butter perfectly offsets

the sweet creaminess of the chocolate. This

version makes a light and fluffy peanut but-

ter ganache, which elevates the traditional

peanut butter cup into something recipients

will remember long after they have fin-

ished off the last delicious piece.

1 ps smth peant btter

1 p btter, stened

1 teaspn vanilla extrat3 ps netiners sgar

1 ps melted mil hlate,

dar hlate, r white hlate

t ver (r less i arent

vering the entire bath),

r se and ating i preerred

1. Place peanut butter, softened butter, and

vanilla into a bowl. Stir briskly until all the ingre-

dients are incorporated.

2. Stir in the confectioners sugar 1 cup at a

time. Depending on the consistency of thepeanut butter, the humidity in your kitchen,

and your own personal tastes, it is possible to

reduce the amount of sugar, so adding it slowly,

stirring to form a stiff dough, is recommended.

The dough should not be crumbly, but it will

be stiff and dry to the touch. You should be

able to hold it in your hands without it sticking

to your skin.

3. Allow the peanut butter ganache to cool in

the refrigerator until it fully stiffensusually

about 4 hours or, if desired, overnight. Then,

use a teaspoon to scoop out dough and rollinto balls of desired size.

4. Dip balls partially in the melted chocolate

to make buckeye-style candies or cover com-

pletely in chocolate to make truffles.

5. Allow to cool until the chocolate has firmed.

This step can be sped up in the refrigerator.

If desired, drizzle with melted white or dark

chocolate. When firm, pack into gift boxes.

Store in an airtight container in a cool location

for up to 2 weeks.

tp: If you work so slowly that the ganachebegins to warm to room temperature and

becomes sticky, simply rechill the ganache and

melt the chocolate just before rolling.

ne: This recipe makes quite a bit of peanut

butter ganache, but if covered with foil it will

keep in the freezer for months.

edible

GiftS

FRoM Delicious Gifts: eDible creationsto Make anD GiveBy JESS MccLoSkEy.

coPyRIGHT 2011 By QuINTET PuBLISHINGLIMITED. REPRINTED By ARRANGEMENTS

WITH BARRoNS EDucATIoNAL SERIES, INc.



Sendiks Food Marketcommunity support

The MACC Fund, Midwest Athletes Against Childhood

Cancer, Inc., started 35 years ago when a two-year-old

boy named Brett was diagnosed with leukemia. Brett

Doucette, the son of Karen and the colorful Milwaukee Bucks

broadcaster Eddie, is now married and living in Arizona. His

illness served as the impetus for the MACC Fund to help chil-

dren with cancer and blood disorders like sickle cell anemia and

aplastic anemia.The MACC Fund began on the Milwaukee Arena floor on

December 10, 1976 during the retirement ceremony for Jon

McGlocklins number 14 jersey. Since that humble beginning dur-

ing a basketball game, thanks to

the generosity of thousands

of people, the MACC

Fund is celebrating

its 35th year. It

has contributed

$41 million to

research, playing

an importantrole in helping

the overall cure

rate for child-

hood cancer to

rise from 20 per-

cent to 80 percent.

These are impressive

statistics that represent the

lives of children.

The MACC Fund supports research at the Medical College

of Wisconsin in the six-story MACC Fund Research Center, at

the University of Wisconsins Carbone Cancer Center, in theMACC Fund Pediatric Cancer Research Wing of the Wiscon-

sin Interdisciplinary Medical Research (WIMR) Center, and

in the MACC Fund Center for Cancer and Blood Disorders at

Childrens Hospital of Wisconsin.

Research provides hope to a child who is fighting cancer or a

blood disorder. That hope is reflected in simple things that many

people take for granted. A child battling cancer or a blood disorder

doesnt take anything for granted. A trip to the zoo or attending

a homecoming dance, prom, and graduations are all sources of

celebration but none can compare to birthdays! The people who

have supported the MACC Fund throughout the past 35 years

have all played a role in these celebrations.

It is easy to help the MACC Fund. You can r ide a bike, hit a golf

ball, attend a fashion show, watch a basketball game or a televised

auction, volunteer, purchase special grocery items at your favorite

Balistrer i Sendiks store, buy a TODAYS TMJ4 MACC*Star, spon-

sor an event, participate in an event, or simply make a donation.

Special events of every size and description have provided a good

time for a good cause for 35 years. Regardless of the occasion, the

MACC Fund affords people of all ages a chance to provide a life-saving gift of hope to children with cancer and blood disorders.

The MaCC FundHpe r kids Thrgh Researh

Ucmg pgamad ev

mid-novEmBEr TODAYS TMJ4 MACC*Star on sale at the

Balistreris Sendiks Markets and Buddy Squirrel Stores in

Mayfair, Southridge, and the Kitchen Store. ($10)novEmBEr 12 Worlds Biggest Bananagrams Game in

conjunction with the I Back Jack Foundation at Hartland

Arrowhead High School

novEmBErdECEmBEr Pepsi MACC Fund Holiday

Program, Say Pepsi Please. Pepsi donates for every Pepsi

product you purchase in November and December like they

have since 1985.

novEmBEr 25dECEmBEr 26 Candy Cane Lane in West

Allis, celebrating 26 years of Sharing Christmas.

dECEmBEr 911 Playground Elite Girls Basketball

Tournament to benefit the MACC Fund Waukesha,

Center Court

dECEmBEr 10 The annual TODAYS TMJ4 Prime Time

Sports Auction 4 MACC on TODAYS TMJ4 from 79 PM on

the night of the MACC Funds 35th Birthday.

dECEmBEr 2931 Playground Elite Boys Basketball

Tournament to benefit the MACC Fund Waukesha,

Center Court

Pee c 414-456-5830 .ccf.g

f e f e .

F e maCC F

te Fceb, .

TEN-yEAR-oLD JAck BARToSz oF HARTLANDDESIGNED THE 2011 ToDAyS TMJ4 MAcc*STAR.JAck HAS BATTLED NEuRoBLASToMA SINcE 2005.

Sendik's Real Food Magazine - Winter 2011

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