Sempl 18: Zoran Leban Trojar

Instagram in marketing@igslovenia

mag. Zoran Leban Trojar @zokus_gf

@igsloveniaKHARISMA D.O.O.

4 years of every day unpaid work of two people

organic growth community of Slovenia lovers only UGC, posting 2x per day after two years pther channels added additional informations about places not only obvious places (Bled, Piran) different photographers

Instagram in marketing @igslovenia

unofficial, unpaid inspiring memories tagging each other connecting with influencers organizing events (#instameet) workshops writing about IG www.igslovenia.si


About


500 mio users 300 mio daily users 20 minutes daily average (FB 43) growing adults segments second most popular app in youth

segments equaly popular among all segments by

income

Source: mediakixInstagram in marketing

@igslovenia

More than 60% users login daily 30% interneta users on IG 50% users follow brand Brand involvement 10x higher than FB Average involvement 4 times higher than

2 yrs ago National Geographic – 48 m.

Source: brandwatchInstagram in marketing

@igslovenia

Rules which are really just recommendations


Quality before quantity What photo is good enough to post? Good photo – stands out, has something

extraordinary, something that causes emotions, laugh, admiration, inspiration.

Sharpness, composition, symmetry, style Story Quality + pop-out moment


10% rule Regular posting but let the photo

“breath” 3 times daily max Posting time – according to target

audience(9 - 12, 7+ Igslo)


Really needed? Why not if correct usage Apps filters Snapseed (even by pro) Use what you mastered


Communicate! Communicate! Communicate! Answer Like, Follow, Comment Proactive Patience


Always use @ones_name when answering or comment with reference


Tell your own story – which would interest others

Probably the hardest part Wjy am I here? What do I have to say? What would interest followers – wrong

approach First impression (as always) Instagram wants story! (Recommended

Instagram users – learn from them)Instagram in marketing

@igslovenia

Instagram map Coordinates for finding and to be find Interests and interest groups Searching Connecting groups No # No reach


Which is mine? Do I need one? Not too generic, not too specific Not too long Can I support it? @igslovenia - #igslovenia At posting Up to 30 #never #in #caption #please


Real vs fake Search by # (interest, location...) Interaction Like, comment Instagram is social!


IG punishes over engagement! Blocking liking and repeated comments

(BOOT!) Forbidden apps (Followers for Instagram) Stolen photos Problematic content


Photo editing: Layout (IG APP) Snapseed, Image blender, Enlight ...

Data analysing/ statistika; Iconosquare, CrowdFire, Social Insight, Followers+, Followers for Instagram

Managing apps: Buffer, Later.com (latergram.me), Hootsuite ...

Reposting apps: repost (if you must) Facebook Power Editor (sponzored)


Generally a lot lower interaction Growing Boomerang. Don’t just collage Use for expanding content


Additional channel with great rich Three times more views than likes on

photo But – IG does not show views of a photo Still followers needed first Intimacy Behind the scenes approach. Here collages work Great for events


Important distinctions Statystics (views, impressions, reach,

profile visits, top posts, followers – by time and location)

Contact options > location, phobe (call, sms), direct mail.

Advertising. Must: Connected to Facebook (business)

profile / Facebook fan page


Target market (slo, eng, xxx, bi-more lingual)

Target audience Casual Not patronising Supporting identity/story/brand


Contact us for more information and [email protected]@kharisma.si041 703 600 Zoran


Sempl 18: Zoran Leban Trojar

Marketing

Transcript of Sempl 18: Zoran Leban Trojar