SEMPDX_SearchFest_Landing_Pages_2012
description
Transcript of SEMPDX_SearchFest_Landing_Pages_2012
![Page 1: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/1.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
What’s Hot & Spicy in LPOPresented by ion interactive
@ioninteractive
LANDING PAGES 3.0
![Page 2: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/2.jpg)
Landing pages: What’s hot right now...
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
1. Relevant 2. Interactive 3. Dynamic 4. Progressive5. Mobile Ready6. Social7. Social Sign-on8. Disposable9. Data-mined 10. Integrated
![Page 3: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/3.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
WHY?
![Page 4: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/4.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Conversion rates are the same today as they were in the 1990’s—about 2.5%
![Page 5: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/5.jpg)
Customized design, maximum flexibility
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Design School‣ Lead generation‣ Program micro-sites‣ Over 100% increase in
conversions‣ Higher lead quality than
website leads
![Page 6: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/6.jpg)
Higher conversions, lower cost per acquisition
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
American Greetings‣ E-commerce optimization‣ Multi-brand, multi-channel‣ 30% increase in conversion‣ 20% reduction in CPA‣ Thousands of landing pages &
tests
![Page 7: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/7.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
WHAT WE FIND: 5.8%More than double industry average.
![Page 8: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/8.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
1. RELEVANT
![Page 9: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/9.jpg)
Optimized landing pages for Keyword groups
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Product Keyword
Brand Keyword
Need Keyword
Single Relevant Landing Page
![Page 10: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/10.jpg)
Optimized landing pages for Keyword groups
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Product Keyword
Brand Keyword
Need Keyword
Single Relevant Landing Page
Keyword Targeted Landing Pages
Product Keyword
Brand Keyword
Need Keyword
![Page 11: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/11.jpg)
Localized versions
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 12: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/12.jpg)
Localized versions
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 13: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/13.jpg)
Localized versions
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 14: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/14.jpg)
Ask them....
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 15: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/15.jpg)
Ask them....
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 16: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/16.jpg)
Keyword-targeted landing experiences
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Long-tail “MP3” keywords including content substitution for search query.
![Page 17: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/17.jpg)
Be relevant
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Keyword group✓ Browser language detection✓ Geo-location✓ Hyper-local versions of pages (images, content, locations)✓Makes it relevant to them—increases specificity
![Page 18: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/18.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
2. INTERACTIVE
![Page 19: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/19.jpg)
Images that “swipe”
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 20: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/20.jpg)
Images that “swipe”
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 21: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/21.jpg)
Interactive roll-overs
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Interactive elements, like roll-overs, tabs & accordions are coded once and then re-used multiple places
![Page 22: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/22.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Lightbox content
![Page 23: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/23.jpg)
Lightbox content
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 24: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/24.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Lightbox content
![Page 25: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/25.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Lightbox content
![Page 26: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/26.jpg)
Accordion content
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 27: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/27.jpg)
Tabbed content
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 28: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/28.jpg)
Interactive content
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Tabs, accordions, rotators, swipes, pop ups, lightboxes✓ “On page” content exploration✓ Uses page real estate efficiently✓ Conversion focused✓ High production resources✓ Dynamic templates make it fast & easy to produce
![Page 29: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/29.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
3. DYNAMIC
![Page 30: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/30.jpg)
Ask a question
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 31: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/31.jpg)
Follow it through
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 32: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/32.jpg)
Dynamic keyword insertion
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 33: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/33.jpg)
Dynamic keyword insertion
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 34: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/34.jpg)
Geo location targeting
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 35: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/35.jpg)
Dynamic
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Swap content on pages based on keywords, behaviors, etc✓ Swap images on pages based on Geo, Campaign ID✓ Increases relevancy & specificity✓ Increases odds of conversion
![Page 36: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/36.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
4. PROGRESSIVE
![Page 37: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/37.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
MULTI-TOUCH
![Page 38: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/38.jpg)
1st contact
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 39: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/39.jpg)
2nd contact
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 40: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/40.jpg)
3rd contact
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 41: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/41.jpg)
Update contact info
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 42: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/42.jpg)
Progressive profiling
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Reduces reliance on longer 1st forms✓ Removes conversion barriers✓ Relies on lead nurturing/drip marketing to bring them back
for progressive steps
![Page 43: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/43.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
MULTI-STEP
![Page 44: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/44.jpg)
Step 1
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 45: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/45.jpg)
Step 2
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 46: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/46.jpg)
Each step branches for relevant content
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 47: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/47.jpg)
Step 1
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 48: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/48.jpg)
Step 2, 3, thank you!
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 49: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/49.jpg)
Step 1
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 50: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/50.jpg)
Step 2
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 51: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/51.jpg)
Thank you!
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 52: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/52.jpg)
Multi-step forms
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Visitors love them!✓ Reduces perceived barrier to conversion✓ Allows each progressive step to be more relevant
![Page 53: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/53.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
5. MOBILE READY
![Page 54: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/54.jpg)
Is it time to go mobile on your landing pages?
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Almost 7% of US web traffic comes from mobile and other non-computer devices
✓ US adults spend more time with mobile than with print magazines and newspapers combined
✓ 60% plan to use their smartphone and tablet for shopping this holiday season
✓ Mobile sales will quadruple by 2015✓ 67% of consumers will use their smartphones to find store locations, 59%
to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte’s 2011 Annual Holiday Survey)
✓ 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)
![Page 55: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/55.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
MOBILE TEMPLATES
![Page 56: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/56.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Mobile-version (using mobile templates)
![Page 57: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/57.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Mobile-version (using mobile templates)
![Page 58: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/58.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
AUTOMATIC MOBILE
![Page 59: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/59.jpg)
Automatically optimized for mobile browser
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 60: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/60.jpg)
Create mobile versions for high-traffic campaigns
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 61: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/61.jpg)
Automatic mobile optimization
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 62: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/62.jpg)
Mobile-optimized pages
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓Monitor your mobile traffic to determine volume and areas of opportunity
✓ Hand-crafted pages for mobile campaigns✓ Decide which content to place on page and how to
position✓ Automatic optimization to “catch” mobile traffic✓ Reduces effort to produce mobile
✓ Landing page best practices still apply!!!!!✓Make it easy to convert
![Page 63: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/63.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
5. SOCIAL
![Page 64: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/64.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Social beacons can provide assurances
![Page 65: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/65.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Social beacons can provide assurances
![Page 66: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/66.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Fans & videos provide ‘social proof’
![Page 67: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/67.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Fans & videos provide ‘social proof’
![Page 68: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/68.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Social engagement may be a form of conversion
![Page 69: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/69.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Social is the conversion...
![Page 70: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/70.jpg)
Social conversions
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 71: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/71.jpg)
Social conversions
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 72: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/72.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
6. SOCIAL SIGN-IN
![Page 73: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/73.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Easy conversion with social
![Page 74: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/74.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Increase data accuracy
![Page 75: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/75.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Increase user engagement
![Page 76: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/76.jpg)
Social Sign-in
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Users register using an existing identity, reduces barriers and makes it easy to convert
✓ 25% of online publishers and eCommerce companies have implemented social sign-in
✓ 92% of users surveyed are aware of social sign-on✓ 42% agreed that companies offering social sign-on are
more up to date✓ Increases odds of conversion, build engagement and
evangelism
![Page 77: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/77.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
7. DISPOSABLE
![Page 78: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/78.jpg)
Make them quickly, efficiently
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 79: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/79.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 80: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/80.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 81: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/81.jpg)
Disposable
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Don’t over-invest in creative that may not be effective✓ Use templates✓ Re-useable images✓ Re-useable content
✓ Reduce reliance on tech & design resources✓ Allows you to scale efficiently—multiple versions, more
dynamic, etc✓ Enables agility—quick speed to market with your ideas
![Page 82: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/82.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
8. DATA-MINED
![Page 83: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/83.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 84: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/84.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 85: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/85.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 86: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/86.jpg)
What to look for
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Bounce rate✓ Conversion rate✓ Conversion quality
✓ Lead engagement (pre and post conversion)✓ Lead quality✓ Order value
✓ Visitor behavior on the page✓ Which actions lead to conversion? Which don’t?
✓ Results by traffic sources
![Page 87: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/87.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
9. INTEGRATED
![Page 88: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/88.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 89: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/89.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 90: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/90.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 91: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/91.jpg)
Single landing page
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Single Landing Page
display
social
PPC
mobile
affiliate
![Page 92: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/92.jpg)
Single and Targeted Landing Experiences
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
display
social
PPC
mobile
affiliate
display
social
PPC
mobile
affiliate
Single Landing Page Targeted Landing Pages
![Page 93: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/93.jpg)
Integrate your marketing tools
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
![Page 94: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/94.jpg)
Integrate
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
✓ Beyond the marketing department✓ From PPC to Social✓ All of your marketing tools
![Page 95: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/95.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
TEST!!If not now, when?
Email [email protected] for a Guide to Online Testing
![Page 96: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/96.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
Thank you for joining us today!Presented by ion interactive
WILL YOUR LANDING PAGES BEHOT & SPICY IN 2012?
![Page 97: SEMPDX_SearchFest_Landing_Pages_2012](https://reader033.fdocuments.us/reader033/viewer/2022060109/5552e07bb4c905014c8b4d6e/html5/thumbnails/97.jpg)
twitter: @ioninteractivewww.ioninteractive.com
© i-on interactive, inc. All rights reserved.
SUSAN DELZAccount Development [email protected]_poodle