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VISOKA KOLA STRUKOVNIH STUDIJA ZA INFORMACIONETEHNOLOGIJE

Marketing i internet marketing

Seminarski rad

Emai! marketing

Predmetni nastavnici:Student:

prof dr Slavko !ova"eviVladimir Tomi 110/12#ragan Varagi$ dipling#atum preda%e 2&01201'

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Kljune rei:

E-mail, newsletter, marketing, brend, kampanja, inbox,7all- to- (ction$ mailingliste$ social media

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Pri%e '0 godina$ )a8 Tomlinson$ informati"ar u in9en%ersko% kompani%i 3olt$

3eranek eman$ seo %e ;a svo% komp%uter i napisao relativno %edinstven

program ko%i %e elektronskim porukama omoguio putovan%e od %ednog do

drugog komp%utera$ danas po;nat kao elektronska po

E-mail %e ;na"a%no olak

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INTERNET MARKETING

.nternet marketing uop

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E-mail marketing

Email marketing %e pre svega vid direktnog marketinga i na%@ol%e re;ultate da%eako ga se integri

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Elektronska po

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!orisnici ko%i 9ele primati va< email nesletter upisae svo%u email adresu u;a to predviBeno pol%e akon

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Su %ako @itni %er korisnike na ta% na"in mo9ete navesti da vas prate i nasoci%alnim mre9ama gde mo9e pratiti sve novosti o va

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Email nesletter mo9ete i;raditi i u tako;vanom D)esponsive di;a%nutako da e va

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Marketinke e-mail liste

Primaoce marketin

!od ove vrste cirkularne komunikaci%e promotivna karakteristika @i tre@alo dase iska;u%e kro; n%enu prim%enl%ivost (ko promovi

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o@%avl%ivati novosti ve;ane ;a proi;vode$ a time va

va% tip mail lista %este na%popularni%i na .nternetu Po"ev

#iskusione mail liste omoguu%u ra;nim oso@ama sa istim$ ili sli"nim$

interesovan%ima da @r;im i %ednostavnim ra;men%ivan%em poruka do@i%u

informaci%e o ne"emu

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+edna od osnovni? karakteristika elektronske po

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i;voBa"a u mp5 formatu$ re;ultat kampan%e mo9emo meriti @ro%emostvareni? narud9@i =preu;iman%a> pesama"%$0et J !o%i %e ukupan i;nos novca ko%i e Arma ulo9iti u kampan%uOCi!.ani -#tr#+a1i J !o "ini cil%ano tr9i

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$AK%&U'AK

Elektronska po

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%iterat(ra en.$ikipedia.org%$iki%Email&marketing ?ttp://avalon?r emai!marketingcomm100com/emai!-marketing/emai!-conceptsaspF

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