SEMINAR SCHEDULE14 TO 16 JANUARY 2018

OLYMPIA

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SUNDAY 14 JANUARY 2018

11.00 – 11.30 SPOTLIGHT ON CUSTOMERS10 WAYS TO KEEP YOUR CUSTOMERS ENGAGEDWith CLARE YUILLE, INDIE RETAIL ACADEMY Hosted By LAURA PAYNE-STANLEY As business owners, we’re always trying to woo customers with impeccable customer service during the buying cycle - but what happens after all your efforts pay off and the customer buys from you? What happens after the payment clears, and you’ve sent the invoice? The cycle continues in pretty much the same fashion, until the old customers come back to do more business. But the question is: Will they come back? The answer is simple: not unless you give them reasons to do so. In our session with expert retailier Clare we explore finding the money in your existing customer base.

12.00 - 12.30 SPOTLIGHT ON YOUR BRANDUNDERSTANDING YOUR BRAND VOICE - CRAFTING VISUAL & WRITTEN COMMUNICATIONS With MASTER COACH LAURA PAYNE-STANLEYIn a busy marketplace learn how to understand and create a brand voice to stand out in the crowd. In this engaging lesson you will learn the steps to practically craft your own unique brand voice, and how to implement this across visual and written communications, including throughout your communications planning. Laura is a certified Master NLP Coach and will show you the insider hacksto supercharge your language effectiveness whether personal or stand alone brand.

13.00 – 13.40 SPOTLIGHT ON SOCIAL MEDIAMASTERCLASS: HOW TO USE FACEBOOK ADS TO GROW YOUR BUSINESSWith FACEBOOK TRAINER NATASHA COURTENAY-SMITHFacebook trainer Natasha Courtenay-Smith will show you how to make Facebook ads work for yourbusiness, with plenty of examples,steps and practical advice including the formula for highly effective Facebook ads - that you can apply straight away. Natasha is a Facebook #SheMeansBusiness Certified Trainer and delivers Facebook For Business training on behalf of Facebook and Enterprise Nation.

14.10 - 14.30 : SPOTLIGHT ON MONEYYOU ARE ONLY ONE DECISION AWAY FROM A TOTALLY DIFFERENT LIFEWith BEN NACCA, CONE ACCOUNTINGJoin our lively presentation with Ben as he helps navigate you on your way to cashflow success for your design led business- with advice on everything from varying your revenue streams to reviewing contractsand managing money.

15.00 – 15.30 PANEL: GROW YOUR SOCIAL MEDIA PRESENCE & FIND YOUR TRIBEWith SARAH HAMILTON PRINTS, SARAH TIPPETT of BRIDAL EDITOR, SAM BURGESS of SOCIAL MOUTH & LUCY HEATH of CAPTURE BY LUCYGrowing an engaged following takes time and insider knowledge – want to know what to post and when? In this session learn our top ways to grow your online presence and build brand loyalty, how to talk tobloggers and the press and increase awareness of your brand with your new followers. Join our panel of strategists in a fast paced discussion learning how to create content, understand your audience, how tomake your content go viral and lots more!

16.00 – 16.30 SPOTLIGHT ON YOUR BRANDBECOMING A BRAND - 5 QUESTIONS TO ASK YOURSELF TOSTART OR GROW YOUR BUSINESS? With PATRICIA VAN DEN AKKER, THE DESIGN TRUSTLearn how to turn your love of design into a successful business. Learn all about thetools, analysis and know-how to help you grow your business from time management and outsourcing to being happy. Starting a business can seem intimidating and complicated – but you’ll leave primed and ready to get your own venture started in the bestpossible shape.

Creative Sessions running all day with live foiling demonstration from Metallic Elephant andlive calligraphy with Maria Shtelle Calligraphy.

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11.00 – 11.30 SPOTLIGHT ON DIGITAL MARKETING10 WAYS TO IMPROVE YOUR WEBSITE AND ATTRACT YOUR DREAM CUSTOMERSARON GELBARD, FOUNDER, BLOOM & WILD Hosted by Elizabeth Scarlett Within this session, we will discuss the key elements and importance of good design, usability and fulfilment to reach new customers with the founder of design led online florist Bloom and Wild, Aron Gelbard.

12.00 –12.30 SPOTLIGHT ON STATIONERY - TRENDS IN STATIONERY With NEAL WHITTINGTON OF PRESENT & CORRECT, LAURA JANE BOAST & LUCY EDMONDS Of QUILL LONDON & URAUDREY WOOLLEN OF URBANICJoin our expert panel of stationery designers and iconic independent retailers as we explore the trends that will be influencing design and buying decisions for the season.

13.00 –13.25 SPOTLIGHT ON MONEY5 STEPS TO MAKING MORE MONEY WITHOUT WORKING HARDERWith INTERNATIONAL SUCCESS COACH POLLY ALEXANDREJoin International Success Coach Polly who mentors & coaches ambitious, creative thinkers to understand how mastering your money mindset will help you attract more clients and make more money for your design led business in 2018.

14.00 – 15.00 SPOTLIGHT ON COLORA MASTERCLASS IN EXPLORING COLOUR With JOA STUDHOLME, FARROW & BALLExplore colour to create a subtle scheme or make a scene stealing striking statement. Join us for an inspiring talk on transforming your studio or retail space and pick up personal tips for your home and discover colour trends in our workshop hosted by International Colour Consultant, Joa. 15.30 - 15.55 SPOTLIGHT ON MARKETINGA MARKETING MASTERCLASS IN MAKING YOURSELF STAND OUT FROM THE CROWDWith KATIE AT FLAMINGO MPRWant to know more about having a multi-channel marketing strategy for your design led brand?Join us as we look the whole picture for your marketing mix in our spotlight session covering website marketing, SEO and digital advertising.

16.20 – 16.45 SPOTLIGHT ON VISUAL MERCHANDISING5 WAYS TO INCREASE YOUR SALES BY CREATING ENGAGING AND INSPIRING VISUAL DISPLAYS With ELENA FANTUZZI, FREELANCE STYLIST AND DAVID SALVATORE, TOPSHOPDiscover easy to implement visual merchandising ideas that won't break the bank and, most importantly, will increase your sales has a huge impact on customer experience in your store, or for your press or trade show show or pop up shop or photo shoot.

17.00 – 17.30 PANEL: SPOTLIGHT ON GREETINGS CARDSFROM PART TIME HUSTLE TO FULL TIME LOVING LIFE – MAKE MONEY FROM YOUR PASSION With Winners of the 2018 PaperAwards With thousands of greetings cards designers, how can you make yours stand out and how can you turn your passioninto a paid career? In this workshop, we deliver the essential tips that will help you monetise your passion.

Creative Sessions running all day with live foiling demonstration fromMetallic Elephant, illustration demonstration by Elizabeth Scarlett and calligraphy demonstration with London Calligraphy.

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TUESDAY 16 JANUARY 2018 11.00 – 11.30 SPOTLIGHT ON YOUR BRANDBREAK THE RULES AND BUILD YOUR BRAND WITH ANNA WHITEHOUSE OF MOTHER PUKKAHosted by JAKKI DOODLESJoin our lively interview with internet and social media sensation Anna and illustrator Jakki talkingrewriting the rules when it comes to your approach to business, your brand and love, life and the universe.

12.00 – 12.30 SPOTLIGHT ON RETAILSTART THINKING “STORIES”. with GERALDINE JAMES, SELFRIDGES Hosted by Charlotte Jacklin, BettyTo survive in retail in 2018 we need to stop thinking “product” and start thinking productions. Take a peek behind the scenes with luxury retail icon Selfridges – exploring the customer experience, visual merchandising, home and stationery buying decisions and trends and influences and must hear tips to maintaining success in the luxury sector.

12.45 - 13.10 PRESENTATIONSPOTLIGHT ON RETAIL TRENDSwith LUCY WARD, TROUVAPrepare yourself for 2018 and discover the home, interior and design trends that will be influencing design and buying decisions for the season.

13.40 – 14.10 MASTERCLASS 10 TIPS FOR SELLING YOUR STORY TO JOURNALISTS With FIONA MCCARTHY, VOGUE LIVING’S LONDON EDITOR, BLOGGER AT CHIC SHOPPER AND AUTHOR OF LONDON PRECINTSFrom research and understanding target media, to writing press releases with a great hook to interesting sound bits and never giving up! join our masterclass on getting your work and products into the press.

14.30 – 14.55 MASTERCLASS MASTER INFLUENCER MARKETING IN 2018 With NICOLA SNELL OF PRESS LOFTThe popularity of influencer marketing shows no signs of slowing down - so join Nicola Snell from Home & Gift PR platform, Press Loft, giving tips on crafting an influencer marketing campaign for your creative brand and business - covering everything from the basics - to research tips - how to find influencers & measure how influential they really are, giving you tools to make the research phase easierand what to offer an influencer and the all important measurement of success!

15.15-15.35 MASTERCLASS INTERNATIONAL TRADING TIPS FOR CREATIVE BUSINESSES IN THE DIGITAL AGEWith JEREMY COOK, CHIEF ECONOMIST OF WORLD FIRST

Join our masterclass for both bricks and mortar and digital based creative businesses as we navigate cross border expansion, currency and getting paid.

Creative Sessions running all day with live foiling demonstration from Metallic Elephant andlive calligraphy with Flavia Does London.

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