Seminar Advances in E-Business 2010

Lecture 2: 15 February 2010, 17:00-20:30 hours, Beleidslab, Utrecht University

Johan Versendaal (jversend@cs.uu.nl, johan.versendaal@hu.nl), with Robbert

Kusters (robbert.kusters@negometrix.com, rjgkuste@students.cs.uu.nl)

E-Business Basics

3

E-Business models - 1

• E-shops• E-procurement• E-malls• E-auctions• Virtual Communities• Collaboration Platforms• Third-party Marketplaces• Value-chain Integrators• Value-chain Service Providers• Information Brokerage

Timmers, P. (1999). E-Commerce Strategies, Chichester: Wiley and Sons.

4

Sell-side related ebusiness models

(Timmers, 1999) E-shop E-malls E-auctions

(Weill and Vitale, 2001) Direct to customer Direct to customer Direct to customer Whole of enterprise / government

Full service provider

Full service provider Shared infrastructure (Hoques, 2000)

Virtual markets Customer care (B2B) Virtual markets Customer care (B2B) Customer care (B2C) Bidding and auctioning Customer care (B2C) eTailing

5

Buy-side related ebusiness models

(Timmers, 1999) E-Procurement Collaboration platform

(Weill and Vitale, 2001) Shared infrastructure

(Hoques, 2000) Procurement management

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SCM-related ebusiness models

(Timmers, 1999) Value chain integration Value chain service provider

(Weill and Vitale, 2001) Value net integration

(Hoques, 2000) Extended value chain

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Other ebusiness models

(Timmers, 1999) 3rd Party marketplace Information brokerage Virtual communities

(Weill and Vitale, 2001) Intermediary Content provider Virtual community

(Hoques, 2000) Bidding and auctioning

In detail: E-Procurement

Procurement business function

Order mngmnt,fulfilment

andsettlement

Productlife cycle

managementStrategicsourcing

Orderplanning

B2B communication and negotiation

Content managementProcurement knowledge management

strategic tactical operational

Order mngmnt,fulfilment

andsettlement

Productlife cycle

managementStrategicsourcing

Orderplanning

B2B communication and negotiation

Content managementProcurement knowledge management

Order mngmnt,fulfilment

andsettlement

Productlife cycle

managementStrategicsourcing

Orderplanning

B2B communication and negotiation

Content managementProcurement knowledge management

strategic tactical operational

Collaborative design

DirectIndirectAssets

Type of materials:

E-procurement of indirect materials

Voorbeeld model - Kraljic-matrix

Ondernemendsamenwerken

Transactioneelsamenwerken

ICT for procurement - 1

ICT for procurement - 2

Horizontal teams

1. Finance and sponsoring (in collaboration with Sticky) (1 pers)

2. Trip (2 pers)3. Marketing + website (2 pers)4. Human resources, project progress,

support, IT (1 pers)

• E-sourcing exercise (Robbert)

Planning• Form product teams: today. 2 persons per

team• Form horizontal teams• First version product definition by February

(presentation 26 February)• Find sponsoring• Find SMEs asap (UU only)

• Further: schedule of meetings.

Horizontal team and other details

Previous assignment (per duo)

• Identify e-business trends from– 22nd edition of Bled conference– Proceedings ECIS 2009– Two trend/white papers

• Put results in 4 slide presentation• Identify a possible e-business killer app,

using Product Definition Template• Put this in a 5th slide of your presentation,

with logic behind your choice

Submit your 5-slide presentation to me en Robbert by 12 Feb 2010

New assignment – due week of 1 March

• Fine tune e-application identification (using Product Definition template)

• Define project plan (using milestone-template: correct, make complete, fill in)

• Explore last year’s documentatation• Identify activities per horizontal team (in slide)• Plan activities per horizontal team (in slide)

• Find sponsors• Find SME for the reverse-auctioning (only for UU)

Milestone template

Planning upcoming meetings

• Bi-weekly until June 2010• Wednesday, Thursday or Friday, maybe

depending on sub-timeframe• Location: HU, UU.

• Next meeting: ?