Seminar 3: Standing Out From the Crownd: Creating a Distinctive Brand
13
Creating a distinctive brand Mike Skidmore
-
Upload
startup-seminar-series -
Category
Education
-
view
383 -
download
0
description
Whatever your business idea you need to create a distinctive brand if you want to stand out from competitiors and get noticed. Creating a brand is about more than just a logo, it's about the promises you make and then how you deliver them.
Transcript of Seminar 3: Standing Out From the Crownd: Creating a Distinctive Brand
Creating a distinctive brand
Mike Skidmore
Content
• Me!
• Evolution
• Definition
• Oops!
• Choices
• Promises
• Reputation
• Next?
• Advice...
Me!
Brand communications
Internal brand / facilitation
Fine art/ portraiture
Evolution
Logo Strategy Experiential
Definition
Promise Deliver Improve
Oops!
Reluctance to change It’s all about sales! Engagement? Who cares?
Choices
First or second? Quality or value? Short or long term?
Promises
Trust Sex appeal Kudos
Reputation
Sponsorship Cause related Corporate and social responsibility
Sitesavers scheme
Barclays for the people......and bonuses!
Next?
Sensory Tone of voice Customer experience
sound like you
Advice...
Start with you Develop a clear positioning
Know your brand touch points
Fish farmer orfine food supplier?
Brands fail because
people fail
Pre-salesSales
DeliveryPost- delivery
Standing out from the crowd: Creating a distinctive brand
http://www.slideshare.net/Startup_Seminar_Series
