Semina consulting
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Transcript of Semina consulting
![Page 1: Semina consulting](https://reader035.fdocuments.us/reader035/viewer/2022062502/58a36d151a28aba4138b66f5/html5/thumbnails/1.jpg)
Group: ANNA MAMYANLILIT GYURJYANLIDA ARSHAKYANMARINA SEDRAKYANANNA HAYRAPETYANHAYARPI VARDANYAN
Semina Consulting: Changing the Tradition of Armenia’s Winemaking Industry
Professor: SERGEY TANTUSHYANCourse: Business Policy and Strategy
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DilemmaHow to enlarge the production capacity of Semina
Consulting?
Options• Establish a factory in Areni village.• Establish a factory in Areni village in cooperation
with the Idea Foundation, which is going to build a wine museum near the caves.
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Recommendation
Establish a factory in Areni village in cooperation with the Idea Foundation, which is going to
build a wine museum near the caves.
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Industry Analysis
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CompetitionZorah Wines•Founded in 2001•Price per 0.75l bottle- $40•Testes and approved by Italian labs•In the top 10 wines of 2012 by Bloomberg•Produced in Armenia for exporting
Golden Grape ArmAs Wines•Founded in 2007•Price per 0.75l bottle- up to $40•Available in high end HoReCas
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CompetitionArmenia Wine•Largest Armenian winery founded in 2008•Price per 0.75l bottle: $3 - $20•Sold 2.5mln bottles in 2014
Yerevan Ararat Brandy-Wine-Vodka Factory•Founded in 1865•Since 2002 belongs to Multi Group Concern•92% of production is exported to CIS countries
Vedi Alco•Founded in 1956•Affordable price•Abundant availability in Armenian market•Export to CIS countries
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Semina Consulting• Provides A to Z consulting to its clients; starting from
site selection, grape planting up to marketing and sales.
• Semina Consulting’s mission is to create maximum value for customers with least amount of resources.
• Outsoaring winery, lease of equipment
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Semina Consulting
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Recommendation
Establish a factory in Areni village in cooperation with the Idea Foundation, which is going to
build a wine museum near the caves.
2011 2012 2013 2014 2015 2016 2017 -
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Revenue Alt. 1 Revenue Alt. 2Total costs& Expanses(Alt.2) Total Costs&Expanses(Alt. 1)
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Thank You