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METODOLOGA PARA EL DESARROLLO DE ESTRATEGIAS DEMARKETING DIGITAL A TRAVS DE REDES SOCIALES PARA

LAS MYPES DE PEREIRA

CONTENIDO

Pg.1. PLANTEAMIENTO DEL PROBLEMA 9

1.1 ANTECEDENTES 91.2 DESCRIPCIN DEL PROBLEMA 11

2. JUSTIFICACIN 403. OBJETIVOS 42

3.1 OBJETIVO GENERAL 423.2 OBJETIVOS ESPECFICOS 42

4. HIPTESIS 43. DELIMITACIN DEL PROYECTO 44!. MARCO REFERENCIAL 45

.1 MARCO TERICO 45.2 MARCO CONCEPT!AL 49

". MARCO METODOLGICO 5"".1 TIPO DE INVESTIGACIN 5"".2 M#TODO DE INVESTIGACIN 5"".3 T#CNICAS PARA LA RECOLECCIN DE LA INFORMACIN 5$

$. MARCO LEGAL Y NORMATIVO 59

#. RESULTADOS 31$. CONCLUSIONES $511. RECOMENDACIONES 9112. BIBLIOGRAFA 93

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METODOLOGA PARA EL DESARROLLO DE ESTRATEGIAS DEMARKETING DIGITAL A TRAVS DE REDES SOCIALES PARA

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S,' /' 49Q / '%( /6/(%( '%)-%/)+%-%( /(-7)')>%- %' /-( 7-% / '%( 6'%%%( )g)%'/(( 667'%/( -itter& %ace#oo!& Gou-u#e o #logs+6%)8(Z 7-% 66+),- 7 )-/) % '% /'6/) 7-)%' "9Q.L% 7)')>%+),- / '%( //( (+)%'/( 6 '%( /6/(%(+'&)%-%( /( /' 4$Q@ +)% +/+%-% %' 6/)/ '% /g),-. 43

E- P//)% (&/(%'/ '% )6'//-%+),- / (%'%( / +%6%+)%+),-)g)%' % )()-( (/+/( / '% /+-:%@ 7/ )/-/ +

&/)8 68/ 7-% 6'%%% 6%% /' /(%'' /%6')+%+)-/( 6%% '%( 6/(@ +-(')% /' (/+ / '%( TIC '(+-/-)( )g)%'/(. A 6/(% / '( /(7/>( 7/ /%')>% '%%)-)(%+),- - (/ )/-)*+% 7- +'% +/+))/- /- /' 7( /'%( //( (+)%'/( /- '% /g),-.

43P#REU MEJA@ C/(%. IAB. C'&)%. M/-( / '% )% / '%( /6/(%('%)-%/)+%-%( /(- 6/(/-/( /- '%( //( (+)%'/(. K/- ':-/% K1" /-8)/&/ / 2014 )(6-)&'/ /- ?6.)%&+'&)%.+'7')/-(/'%)%/'%(/6/(%('%)-%/)+%-%(/(%-6/(/-/(/-'%(//((+)%'/(

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P%% 7/ /(/ &/)8 (/% 8)%&'/ /( -/+/(%) )/-)*+% '%(+%/-+)%( %'/-+)%( /- /' 7( / '%( )(%( /- '%( /6/(%(6//)%-%(. L +7%' -( ''/8% % /%')>% /' ()g7)/-/ /(7).

3. OBJETIVOS

3.1 OBJETIVO GENERAL

D)(/% 7-% /'g:% 6%% 7/ '%( M`PES / '% +)7% /P//)% /(%''/- /(%/g)%( / %/)-g )g)%' % %8( /+7-)%/( / //( (+)%'/(.

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3.2 OBJETIVOS ESPECFICOS

R/%')>% /' )%g-,()+ /' /(% %+7%' /' 7( / //((+)%'/( /- '% +)7% / P//)%. D//)-% '%( 8%)%&'/( 7/ )-b7/- /- '%( /+)()-/( /

+6% /(/ /' %/)-g )g)%'. D)(/% 7-% /'g:% 6%% 7/ '%( M`PES / '% +)7% /

P//)% /(%''/- /(%/g)%( / %/)-g )g)%' % %8( /+7-)%/( / //( (+)%'/(.

R/%')>% '% (+)%')>%+),- / '( /(7'%(.

4. HIPTESIS

L%( M`PES / '% +)7% / P//)% - +-+/- /' 6/-+)%'+/+)%' 7/ )/-/ '% %6')+%+),- /' %/)-g % %8( / '%(+7-)%/( / //( (+)%'/(.

3


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. DELIMITACIN DEL PROYECTO

E(/ 6/+ / )-8/()g%+),- (/ /%')>% /- /' % 2014 /- '%+)7% / P//)% 6%% '%( M`PES 7/ (/ /-+7/-/- /g)(%%(/- '% C%% / C/+) / '% +)7%@ '( +7%'/( % (7 8/> (/-&/-/*+)%)( /' 6/+.

3"


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!. MARCO REFERENCIAL

.1 MARCO TERICO

D/(67( / /%')>% '% &;(7/% / )/-)*+%+),- / %7/( 7/

/H6')+%- /' +-+/6 / //( (+)%'/(@ /( 6/+)( % )-)+)

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/(/ /' +-+/6 g'&%' / %/)-g@ '% +7%' /( 7-% 6%'%&% /-)-g'/( 7/ %7+)% %' /(6%' 7)// /+) /+%/ /+%/+-)%@ )(+)6')-% 7/ (/ /)+% % %-%')>% /'+6%)/- / '( /+%( / '( +-(7)/(@ )/-/

)8/(%( /*-)+)-/(.

S/g;- P?)')6 '/@ +-()/% /' 6%/ /' %/)-g@ ' /*-/+ el proceso social por el cual tanto grupos como individuosconsiguen lo 'ue necesitan y desean mediante la creacin& lao(erta y el li#re intercam#io de productos y servicios de valor

para otros grupos o individuos44.

T%&)- (/ '/ ?% /*-) + 7-% *'(:% / '% )/++),- 7/(()/-/ 7/ '% +'%8/ 6%% %'+%->% '( &/)8( / '%g%-)>%+),- /()/ /- )/-)*+% '%( -/+/()%/( /(/( /'/+% &/)8 %%6%(/ 6%% /+/ '%( (%)(%++)-/(/(/%%( 6 /' /+% / % ( /*+)/-/ 7/ '%+6//-+)%.

E' 6)-+)6%' &/)8 /' %/)-g /( 6//+) '% /%-% /&)/-/( (/8)+)( 6%% &/-/ /(7'%( (%)(%+)( %'/- / +/+)%')>%@ &7(+% (%)(%+/ 7-% -/+/()% %%8( / /(%/g)%(@ /'g:%( +-)+%( 7/ ?%g%- (/-)&)/- % '( +-(7)/( '/( g/-// 7- /(/ / +6% 6%%/(% &)/- 'g% +-7)(% 7- /+% % %8( / /''.

T%&)- )/-/ + &/)8 */')>% % '( +')/-/( /)%-/?/%)/-%( /(%/g)%( 6%% %% / 6()+)-% (7 %+% 67+ %(: (/ '% 6+),- 6)-+)6%' %' /- / /'/g).

S/g;- J// M+C%?@ pel mar!eting es la realizacin dea'uellas actividades 'ue tienen por o#;eto cumplir las metas deuna organizacin& al anticiparse a los re'uerimientos delconsumidor o cliente y al encauzar un Mu;o de mercanc3as aptasa las necesidades y los servicios 'ue el productor presta alconsumidor o clientep.45

M+C%? /- '( %( 0a( )6'//-, '%( 4 Pq(@ 7/ +-()(/ /-'% />+'% /' 67+@ 6/+)@ 6'%>% 6+),- 7/ (/ 7)')>%-6%% '%( ?/%)/-%( 8%)%&'/( / '% />+'% / %/)-g.

44OTLER@ P?)')6 200. Direccin de ar!eting. 12r /)+),-. MH)+P/%(- E7+%+),-. $166.

45P`MES. /%)/-%( 6%% /*-) '%( Pa( / M%/)-g. KE- ':-/% K25 /% / 2014 )(6-)&'/ /- ?6.+)/H)+.H&'g)/%/)-g

6%%6/(67+.?'](?%(?.$4EJ.67

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E- /(/ )(% ':-/%@ (/ ?%+/ -/+/(%) /(7)% '% +%/g:%%/)-g )g)%'@ 7/ /( &%(%% /- '% 7)')>%+),- / /+7((/+-',g)+( )g)%'/( 6%% /(%&'/+/ +7-)+%+)-/( )/+%(% %8( / /)( / +7-)+%+),- + /' )-/-/@ /'/-:%

,8)'@ /'/8)(),- )g)%' ?%(% 8)/7/g( % %8( / 6g)-%(/&@ /-8:( / +/ %()8@ 7)')>%+),- / //( (+)%'/( &'g(. E(/ ?% 'g% /-/ 7- )6%+ ()g-)*+%)8 +-/(6/+ %' %/)-g %)+)-%' % 7/ '%( 6/(-%( 7)//-%-/-/(/ )-%%( / ' 7/ (7+// % +%% )-(%-/@ ' 7/?% +-(/g7) 7/ '%( /6/(%( /-g%- '% -/+/()% / /(%%+7%')>%%( 6%% % )-%+),- % (7( +')/-/( / (7( 67+( / (7 )(6-)&)')% /- /' /+% 7)')>%- 7- /) )g)%'/' +7%' ?%+/ ( 6)% '% +7-)+%+),-.

C?)'( %-)/(, 'ue el mundo actual es m$s a#ierto yconectado gracias a la revolucin digital& lo 'ue ,a propiciado'ue el poder de eleccin de los usuarios sea mayor y 'ue lasestrategias de pu#licidad y mar!eting cam#ien y se adapten aeste nuevo rol de los consumidores& en medio de un contexto(rtil para la implementacin de negocios innovadores cada vezm$s preocupados por esta tendencia.4

E' %/)-g )g)%' 6/(/-% ( +%%+/:()+%( 6)-+)6%'/(E( 6/(-%')>% / 6/)/ ?%+/ 7- %/)-g % '%/)%. S) / 6/+76%( 7- 6+ / %-%')>% '%(

)-%+)-/(@ /' %eed#ac! 7/ /+)&/(@ 67//(+-(/g7) 7-% &%(/ / %( 7 (/g/-%% +- '7/ 67//( '%->% 7-% +%6%% % 7- %g/%/+7%@ 6/-+)%- +- 7+? /' //+.E( %()8 P 7 6+ )-/ 67//( ''/g% %7+?:()% g/-/ % %8( / ?/%)/-%( %'/( +'( /-'%+/( 6%+)-%( /' %/)-g /-&7(+%/(.4"

L% % +%/g:% +'%8/@ /( '% / //( (+)%'/(@ '%( +7%'/( 6%%/(/ %&% (/ /*-/- +

C7-)%/( 8)7%'/( /- )-/-/ -/ '( 7(7%)((/ /'%+)-%- / )-/%+;%- +- 6/(-%( / /'

4!NIVERSIDAD DE LIMA. E' %/)-g )g)%' (/g;- /H6/( &)-)+(. K/-':-/% K13 / 7-) / 2014 )(6-)&'/ /-?6.7')%./7.6/6/g%+7-)+%+)--)+)%(/'%/)-g)g)%'(/g7-/H6/(&)%-)+(

4"GARCA@ M%% M. E6/-//(. C/% 7 6'%- / %/)-g )g)%'. K/-':-/%K22 / % / 2014 )(6-)&'/ /-

?6./6/-//(./(+/%7-%/6/(%%/)-g)g)%'

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7-. S)8/ 6%% +-+/ -7/8%( 6/(-%(@ ++-%+ +- %)g(@ %)')%/( 6/(-%( +- '%(+7%'/( (/ /(// ?%&'% 6 +-)+)-/( / '7g%@)/6 )//-/( +)+7-(%-+)%( (/% ( +)'

/+7) % /(( /)( '( +7%'/( /- 6+( (/g7-(67//- /-/%(/ / ' 7/ /( (7+/)/- /- '%%+7%')% % %8( / (@ 8)/( +/-%)(@%&)- ()8/ + % / +/+)%')>% 67+( +6%:%( '%( +7%'/( %68/+?%- 6%% /(%&'/+//'%+)-/( 6/(-%')>%%( /-/ /' +')/-/( /'67+@ 7)/-/( 67//- /%')>% +/-%)( /(%&'/+/ +-8/(%+)-/( / ' 7/ /( 6%(%- +-'( 67+( (/8)+)(.4$

EH)(/- )//-/( )6( / //( (+)%'/( /-/ '%( ( 7(%%((/ /-+7/-%- F%+/&& -itter& Instagram& Gou-u#e& Hoogle&Lin!edIn.

L%( //( (+)%'/( )/-/- g%- )6%+ 6%% '%( /6/(%( /- '%%+7%')% 6%% 'g% /*+%+)% /- /' /+% (/g;- R%;'S/g%)/@ D)/+ /' D/6%%/- / I-7()%( / '%!-)8/()% S%-% M%:% (/%'% 7/ en la actualidad lasempresas ,an cam#iado su visin en cuanto a las redes sociales&

y se ,an dado cuenta 'ue pueden ser ,erramientas de altoimpacto en lo comunicacional para llegar de una (orma m$s

cercana a sus potenciales clientes& logrando mayor )delizacin yapelando a lo su#;etivo para construir una identidad con la cualla gente se siente reMe;ada49

.2 MARCO CONCEPT!AL

E- '% %+7%')% '%( //( (+)%'/( (- '% 6)-+)6%' 7/-/ /+7-)+%+),- % -)8/' 7-)%'@ %- /- '% 8)% )-/6/(-%'+ /- '% 8)% /6/(%)%'. A +-)-7%+),- /-+-%( '%(( 7(%%( +- '( +-+/6( ( )6%-/( 7/ (/ %- % '%?% / 7)')>%'%(.

4$ ESCRITORIO FAMILIA. C-/+% )g7%'%. G&)/- / Ag/-)-%.K/- ':-/%K14 / -8)/&/ )(6-)&'/ /-?6/(+))%)')%(./7+.%%(//((+)%'/(.?'

49!NIVERSIDAD T#CNICA FEDERICO SANTA MARA. EH6/( /&%)/-(&/ '( &/-/*+)( /' 7( / //( (+)%'/( /- P/(. K/- ':-/% K21 /7-) / 2014 )(6-)&'/ /- ?6.g+.7(.+'201200$/H6/(

/&%)/-(&/'(&/-/*+)(/'7(///((+)%'/(/-6/(

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E-/ '( +-+/6( g/-/%'/( % '% ?% / 7)')>% '%( //((+)%'/( /(-

.2.1 EL FANE( /' (/g7) )/%'. !- +-)-7 %)% / '% %+% 67+. N 7% /- %-)/(%@ /+/-% +6%) '%(%+7%')>%+)-/( +- (7( %)g( (/g7)/(.50

E(/ )- /( /6'/% 6%% %ace#oo!& -itter& Lin!edIn@ /-/(.

.2.2 !S!ARIO !- 7(7%) /& /( 7-% 6/(-% 7/ 8)(7%')>%@ 7)')>%@%)-)(%@ /)%@ +'%&% (7(+)&/ 6g)-%( /& %6')+%+)-/( +-/-)%( /- I-/-/. E- '% /& 1.0 '( 7(7%)(/& (- (' /(6/+%/( / '( +-/-)( / '%( 6g)-%( /&@+- '% ''/g%% / '% /& 2.0 '( 7(7%)( /& /%- (//(6/+%/( 6%(%- % (/ 6%g-)(%(. EH+/67%- /'7(7%) 7/ ()6'//-/ 8)(7%')>% +-/-)( 7(% %6')+%+)-/(@'% % 6%/ / '( 7(7%)( /& (- 7(7%)( /g)(%(@ /(/+)@ )/-/- 7/ /-/ 7- -&/ / 7(7%) 7-% +-%(/%.EH)(/- 8%)( '/( 7-+)-/( /& 7/ 7- 7(7%) 67///(%''% /- / 7-% 6g)-% /&.

!(7%) A)-)(% /( /' ' +- (6/)(( / (. E' A)-)(% 67// +/%@ /)%@/'))-% 8)(7%')>% +-/-)( /&@ %/( / 6/+/% /'))-% 7(7%)(. !- //6' / 7(7%)%)-)(% /( /' 7(7%) 7/ ( /-/( /-F%+/&@ L)-/I- T)/.

!(7%) E) /( /' ' 7/ +-'%( '( +-/-)(@ 67// 67&')+% +-/-)@ /)%@(76)) +/% 7(7%)( % '( 7/ 67// (76/8)(%%-/( / 7/ 67&')7/- +-/-)(.

!(7%) A7 /( 7- ' 7/ 6/)/ %'7(7%) +/% /)% +-/-)( /- '% 6g)-% /& %6')+%+),-.

50MAINAR@ +. T7 /6/(% /- '% EB 2.0. %7/-% 7( &/-/*+)( g%+)%(% F%+/&@ T)/ %( //( (+)%'/(. K/- ':-/% K21 / 7-) )(6-)&'/

/- ?6.')-)-()H.+)%g/((+)%'/)%T7/6/(%/-'%/&20.6

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!(7%) C'%&% /( 7- ' 6%%7(7%)( 7/ 67//- +/% +-/-)( 6/ - 67//-67&')+%'( ()- (76/8)(),- /' 7(7%) /).

!(7%) S7(+)6 /( %7/' 7(7%) 7/

()g7/ +-/-)( /&.51

.2.3 MARETING VIRAL E( 7- )- /6'/% 6%% //)(/ % '%(+-)+%( / %/)-g 7/ )-/-%- /H6'% //( (+)%'/( ( /)( /'/+,-)+( 6%% 67+) )-+//-(/H6-/-+)%'/( /- /-&/ / %+%. S/ (7/'/ &%(% /- /' &+%% &+% /)%-/ /)( /'/+,-)+(Z 7(% /' //+ / / (+)%'+/% 6 I-/-/ '( /-( (/8)+)( / /'/-:% ,8)'6%% ''/g% % 7-% g%- +%-)% / 6/(-%( 6)%/-/.52

.2.4 L+D A-g')+)( 7/ ?%+/ ///-+)% % '% 6/(-% +6%:%7/ ?% /(% )-/( /- '% /% / '% %+%@ (%-)+? )-/( % %8( / 7-% (')+)7 / )-%+),- %)+)-%' %+7)/- % '( 67-( / %/-+),- %' +')/-/. T%&)-/-)-% +')/-/ 6/-+)%' /- %/)-g )/+.53

.2.5 @=NI-G ++H P/(-% /(6-(%&'/ / +-(7)@-/g+)%@ %)-)(% /% +7-)%/( /- - % 7-%%+% /- )-/-/ +/%- 8:-+7'( +- (7( +')/-/(@ (/ /-+%g%/ g/()-% -/+/()%/( /' /+%@ (7 6)-+)6%' 7-+),- /( '%+/%+),- / +-/-) %%+)8 / )--8% 6%% '% /6/(%.

M7+?%( /6/(%( (/ %- +7/-% / '% )6%-+)% /+-% +- 7- 6/()-%' 7/ (/ /-+%g7/ / (7 %+% 6)-/-/ % 7/ /(% /H)g/ /-/ 7+?%( ?%&)')%/(@+-)+%( /(/>%( 6%% %&%%. D/&/ (/ 8)%' 7/+->+% /' 6;&')+ &/)8 + %-(@ %(: 6 (%+% 7-%/(%/g)% 6%% //)-% +7' (/ (7 H) +- /'6;&')+.54

51AMELOTTI@ M%). C7( /& 2.0.


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.2. TITTER /( 7- (/8)+) / )+&'gg)-g@ +- (// /- S%-F%-+)(+@ C%')-)%@ +- *')%'/( /- S%- A--) T/H%( B(-M%((%+?7(/( /- E(%( !-)(. L% / 6/)/ /-8)%/-(%/( / /H 6'%- / +% '-g)7@ +- 7- H) /

140 +%%+//(@ ''%%( //(@ 7/ (/ 7/(%- /- '% 6g)-%6)-+)6%' /' 7(7%). L( 7(7%)( 67//- )/% /(/ '% /&/' (/8)+)@ +- %6')+%+)-/( *+)%'/( /H/-%( + 6%%/'-( )-/')g/-/(55

FOLLOERS S- 7(7%)( (/g7)/( / 7-% +7/-% % '(7/ '/( %6%/+/- ( '( teets7/ (/ /(+)&%-. D/(/ /'67- / 8)(% +/+)%' (- +')/-/(@ 68///( +-%+( 8%')((.5

ASTAG E( 7- +-8/-) )67'(% 6 '% +7-)%6%% %%) 7- +-/H %)+)-%' '( /%%( / (7(teets. L% 6%'%&% 8)/-/ /' )-g'( ,as,i%'?%)''% %g(i/)7/%. E- (/8)+)( %'/( + T)/ %riend%eedB/@ /( 7-% +%/-% / +%%+//( %% 67-% 8%)%( 6%'%&%( +-+%/-%%( 6/+/)%( 6 7-%%'?%)''% ]. P(/)/-/@ 7- 7(7%) 6 &7(+% '%

54CONSTIT!CIN POLTICA DE LOS ESTADOS !NIDOS DE M#eICO. P'%-

-%+)-%' / /(%'' 2013201$. I-7++),- 8)(),- g/-/%'. E- ':-/% K29/ % / 2014. D)(6-)&'/ /-?6..g&.H-%W/%''/W6676.6?6=+,)gi529945

55BARTOLOMEO@ J7')-Z C!ESTA@ L7+)%. T%&%( +/-/( / '% 7-)8/()%/ P%'/. TITTER. KE- ':-/%K15 / %&)' /' 2014. D)(6-)&'/ /-?6*.6%'/./7(/8)+)(W+&'g+/-/(%&%(14523W491".6

5GARA` PEREDO@ M/')(%. !-)8/()% / C%-%&)%. C7-)+%+),- +/+)%'% %8( / I-/-/ / I-/-/ L%( //( (+)%'/(. KE- L:-/% K21 / %

/ 2014. D)(6-)&'/ /-?6/6()).7-)+%-./(H'7)&)(/%?%-'/1090244$M/')(%Q20G%%. C7-)+%+)QC3QB3-Q20C/+)%'Q20%Q20%8QC3QA9(Q20/Q20I-/-/.Q20L%(Q20//(Q20(+)%'/(.6=(/7/-+/i1

5"FRIENDFEED /( 7- %g/g%/- )/6 /%' 7/ 6/)/ 8/ /- 7-(' '7g% '%( %+7%')>%+)-/( / -)+)%( / /)( //((+)%'/(@ &'g( )+ &'g(@ %(: + / +7%'7)/ 7/-/ / -)+)%(/- %( RSS A. C- '% )-%+),- +-(')%% 67//-+/%(/ ?)'( / +-8/(%+),- -7/8( 7/ 67//- +6%)(/ +-

%)g(. F7/-/ %/)-g

44
http://es.wikipedia.org/wiki/Agregadorhttp://es.wikipedia.org/w/index.php?title=Social_media&action=edit&redlink=1http://es.wikipedia.org/wiki/Red_socialhttp://es.wikipedia.org/wiki/Red_socialhttp://es.wikipedia.org/wiki/Bloghttp://es.wikipedia.org/wiki/Microbloghttp://es.wikipedia.org/wiki/RSShttp://es.wikipedia.org/wiki/Atom_(formato_de_redifusi%C3%B3n)http://es.wikipedia.org/wiki/Agregadorhttp://es.wikipedia.org/w/index.php?title=Social_media&action=edit&redlink=1http://es.wikipedia.org/wiki/Red_socialhttp://es.wikipedia.org/wiki/Red_socialhttp://es.wikipedia.org/wiki/Bloghttp://es.wikipedia.org/wiki/Microbloghttp://es.wikipedia.org/wiki/RSShttp://es.wikipedia.org/wiki/Atom_(formato_de_redifusi%C3%B3n)


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+%/-% 8/ '( /-(%/( 7/ /-g%- /' )( %(?%g/- /' +-/-).5$

SEG!IDORES L( S/g7)/( (- '%( 6/(-%( 7/ /+)&/-

'( T//(. S) %'g7)/- ()g7/ % % 6/(-% A6%/+/ /- (7')(% / S/g7)/(. E(% 8/% '( //( +%% 7/ )-)+)/ '%(/(),-. S/ 67// 8/ +7%-( (/g7)/( (/ )/-/ 7)-/((- /((. C7%- %'g7)/- /6)/>% % (/g7) % % 6/(-%

T)/ /-8:% )-/)%%/-/ 7- /-(%/ % 7 +//'/+,-)+ )-)+%- 7/ ?% 7- -7/8 (/g7).59

RETEET !- reteet/( 7-% / 67&')+%+),- /' -eets/% 6/(-%. L% +%%+/:()+% / reteet / -itter /%7% % ) % %( 6/(-%( % +6%) 6)%/-/ 7-

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59RIVA@ J%8)/ F/-%-. R/8)(% D)-/. R//( (+)%'/( /- -7/(( )/6(.KE- ':-/%K21 / % )(6-)&'/ /-?6.)-/.+(g%'/)%6%g-)(%(12345

0SEkOR TECNOLOGA. P/g7-%( /+7/-/( (&/ ///. 7/ /( 7-///= KE- L:-/%K21 / % /' 2014. D)(6-)&'/ /-?6.(/-/+-'g)%.+%+?)8/(%g//(

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C?)(7g?/(D7()-M(8)>M%U7+/&/g11"5323$5005"02=(i)-

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http://es.wikipedia.org/wiki/Incorporationhttp://es.wikipedia.org/wiki/Empresa_multinacionalhttp://es.wikipedia.org/wiki/Empresa_multinacionalhttp://es.wikipedia.org/wiki/Estadounidensehttp://es.wikipedia.org/wiki/Internethttp://es.wikipedia.org/wiki/Cliente_de_mensajer%C3%ADa_instant%C3%A1neahttp://es.wikipedia.org/wiki/VoIPhttp://es.wikipedia.org/wiki/Extensible_Messaging_and_Presence_Protocolhttp://es.wikipedia.org/wiki/Googlehttp://es.wikipedia.org/wiki/Hangoutshttp://es.wikipedia.org/wiki/Programa_de_mensajer%C3%ADa_instant%C3%A1neahttp://es.wikipedia.org/wiki/Microsofthttp://es.wikipedia.org/wiki/1999http://es.wikipedia.org/wiki/2007http://es.wikipedia.org/wiki/Skypehttp://es.wikipedia.org/wiki/Incorporationhttp://es.wikipedia.org/wiki/Empresa_multinacionalhttp://es.wikipedia.org/wiki/Empresa_multinacionalhttp://es.wikipedia.org/wiki/Estadounidensehttp://es.wikipedia.org/wiki/Internethttp://es.wikipedia.org/wiki/Cliente_de_mensajer%C3%ADa_instant%C3%A1neahttp://es.wikipedia.org/wiki/VoIPhttp://es.wikipedia.org/wiki/Extensible_Messaging_and_Presence_Protocolhttp://es.wikipedia.org/wiki/Googlehttp://es.wikipedia.org/wiki/Hangoutshttp://es.wikipedia.org/wiki/Programa_de_mensajer%C3%ADa_instant%C3%A1neahttp://es.wikipedia.org/wiki/Microsofthttp://es.wikipedia.org/wiki/1999http://es.wikipedia.org/wiki/2007http://es.wikipedia.org/wiki/Skype


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