We’re not claiming that our new paper is any better than your old paper.

Here are eight pages explaining why you should switch.

We’ve really worked hard to make sure you don’t notice any big difference.

Except here.

And here.

Want to experience the difference yourself?

The whole idea of our new paper is that it should look and feel exactly the same as more expensive papers. In short, you won’t notice any big difference in the paper at all. But you will notice a big difference in your wallet. That is not to say that our new paper is exactly the same as the more expensive paper you’re using today.

Our paper has high bulk. This means that the paper feels thick, enabling you to reduce grammage. This brings a number of bene-fits. The paper is less expensive, but the perceived quality is the same. Lower weight also means that you save money on distribu-tion. Our paper has high opacity. This means that you can’t see the print through the paper, even at low grammages. And it also means that you can choose a lower-weight paper without losing the feeling of quality.

Our paper is light and bright, which makes for great images (just look at the printing on this brochure). Yet the paper is also very eco-friendly. The name of the paper? GraphoInvent. Want to experience the difference yourself? We’ll be in touch! Or come visit us at www.graphoinvent.com.