I, The Semantic Principles underlying Saint Thomas Aquinas ...
Semantic Web Presentation at University of St Thomas,ust seis752
26
SEMANTIC & LINKED DATA “COMING OF AGE” Jay Myers, bestbuy.com
-
Upload
jay-myers -
Category
Technology
-
view
739 -
download
2
description
Presentation slides from talk at University of St Thomas in St Paul, MN -- Graduate Programs in Software
Transcript of Semantic Web Presentation at University of St Thomas,ust seis752
SEMANTIC & LINKED DATA “COMING OF AGE”
Jay Myers, bestbuy.com
25 billion web pages in the indexable web
1 trillion unique URLs discovered by Google
109.5 million web sites
1000x more sites in the “deep web”
WEB AT-A-GLANCE
2 billion users
1
2
3
4
Worldwidewebsize.com, March 2009 1
Google Official Blog, July 2008
Name Intelligence, May 2009
BrightPlanet, November 2010
2
3
4
Data via Sco! Brinker, h!p://www.slideshare.net/sjbrinker/semantic-web-summit
Your data here?
2000 2005 2010 2020
2002: 5 exabytes of data online (total)
2008: 5 exabytes of data flow monthly
2010: 21 exabytes of data flow monthly
2015: 10 ze!abytes digital data online
2020: 25 ze!abytes digital data online
”Wow. But what is Semantic Web and Linked Data?"
Turtle
SPARQL
N3
N-Triples
Machine Semantics
RDF/XML
<html>
Human-readable Semantics
RDFa Microformats
Microdata
ONTOLOGIES
Rich Snippets
• Reviews
• Review ratings
• People
• Events
• Recipes
• Products
• Organizations
• Breadcrumbs
Human-readable Semantics
<div id="productsummary"> <div class="pdpsummarybox"> <h1>Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</h1> <div id="detailband"> <strong>Model:</strong>MB292LL/A<span class="sep"> |</span> <strong>SKU:</strong>9811355<br/> <div id="reviewband"><strong>Customer Reviews: </strong><img
src="misc/raXngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore"><strong>4.1</strong></span> <span id="reviewnum"> <a href="#customerreviews">Read
reviews (179)</a></span> </div> </div> </div> <hr />
</div>
Human-readable Semantics
<div id="productsummary" xmlns:v="h^p://rdf.data-‐vocabulary.org/#" xmlns:gr="h^p://purl.org/goodrelaXons/v1#">
<div class="pdpsummarybox" typeof="v:Review-‐aggregate"> <h1><span rel="v:itemreviewed">Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</
span></h1> <div id="detailband" rel="v:raXng"> <strong>Model:</strong><span property="gr:hasMPN">MB292LL/A</
span><span class="sep"> |</span> <strong>SKU:</strong><span property="gr:hasStockKeepingUnit">9811355</
span><br/> <div id="reviewband" typeof="v:RaXng"> <strong>Customer Reviews:</strong><img src="misc/
raXngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore" property="v:average">4.1</strong></span> <span content="5" property="v:best"/></span> <span id="reviewnum"><a href="#customerreviews">Read reviews
(<span property="v:count">179</span>)</a></span> </div> </div> </div> <hr />
</div> Human-readable
Semantics
Facebook Open Graph
<html xmlns:og="h^p://ogp.me/ns#"> <head> <meta property="og:Xtle" content="ImporXka – Thermometer, THERM(W/Clip)" /> <meta property="og:type" content="product" /> <meta property="og:url" content="h^p://www.bestbuy.com/products/ImporXka
+Thermometer/9972587" /> <meta property="og:image" content="h^p://images.bestbuy.com/BestBuy_US/
images/products/9972587_sb.jpg" /> <meta property="og:site_name" content="Best Buy" /> <meta property="og:descripXon" content="This thermometer features a large dial
for easy readability and a clip to keep it in place when not in use" /> </head>
Human-readable Semantics
Human-readable Semantics
Simple form/ user input
Basic transform engine
Human & machine readable data
RDFa
Human-readable Semantics
RICH DATA EXTRACT www.bestbuy.com/products/availability;zip=55428;upc=0036725233539;
Offer includesObject = Samsung 40" Class LCD hasStockKeepingUnit = 9791235 hasMPN = LN40C630K1F hasEan_UCC-‐13 = 0036725233539 amountOfThisGood = 1.0
availableAtOrFrom label = Best Buy Brooklyn Center MN street-‐address = 5925 Earle Brown Dr locality = Brooklyn Center region = MN postal-‐code = 55430
500 Million Facebook users
190 Million Twitter users
65 Million tweets per day
4 Million Foursquare users
RAW DATA IS PLENTIFUL
Customer forums APIs
Machine Semantics
Internal sales/ customer data
And more! Product data
Mark Zuckerberg, July 2010 1
Twi"er blog, June 2009
Business Insider, October 2010
2
3
4
Data via Sco! Brinker
Techcrunch, July 2010
1
2
3
4
Best Buy Global Graph
BBY US Mobile App
Data
Best Buy Mobile
BBY QR Code Data
Magnolia
m.bestbuy .com
@twelp- force Twi"er
annot.
Reward Zone
@BestBuy Twi"er annot.
BBY US Local
Stores
BBY US Products
BBY US Employee
Insights
BBY US Site
Analytics Geek
Squad
Pacific Sales
BBY US Facebook
BBY Mobile
Apps
BBY US Customer
Insights Carphone
Warehouse
BBY UK Products
BBY UK Employee
Insights
BBY UK Facebook
BBY UK Site
Analytics
BBY UK Site
Analytics @BestBuy UK
Twi"er
BBY UK Customer
Insights
BBY CA Customer
Insights
BBY CA Site
Analytics
BBY CA Products
@BestBuy CA
Twi"er
BBY CA Local
Stores
BBY CA Customer
Insights
BBY CA Employee
Insights
BBY MX Employee
Insights BBY MX
Local Stores
BBY MX Products
BBY MX Customer
Insights
BBY MX Site
Analytics
BBY TK Products
BBY TK Site
Analytics
BBY TK Employee
Insights
Best Buy US
Best Buy Canada
Best Buy Turkey
Best Buy China
Best Buy UK
Best Buy Mexico
BBY CN Site
Analytics
Five Star Products
BBY CN Products
SPARQL select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where { ?s1 rdfs:comment ?text . ?text bif:contains ’”Netbook”’.
Global Graph of data
Global Graph of data
SPARQL select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where { ?s1 rdfs:comment ?text . ?text bif:contains ’”LCD TV”’.
STRATEGIC FORMULA
Global Graph of Data
Human-readable Semantics
Machine Semantics + =
UBIQUDOUS CONNECTIVITY
Global Graph of Data
THANK YOU!
@jaymyers
