Semantic Technologies: What is in it for the (unhappy) CMS customers ?
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Semantic Technologies What is in it for the (unhappy) CMS customers? Janus Boye @janusboye [email protected] The international community for web and intranet professionals
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Today there are probably 1,000+ content management systems in use in the European Union. Very few of these are using semantics-based technologies, which holds the promise to substantially improve employee productivity and how we use our skills online. In reality, today most of us are simply managing content, and not really involved in managing organisational knowledge. From a customer perspective, the lacking sense of semantics with an ever growing list of content and content types is one of the remaining fundamental problems of content management. How can a CMS customer best navigate the vast sea of data? What is really in it for the customers holding the budget and making the crucial decisions throughout their projects? Join Janus as he looks beyond the traditional hype with social media, mobile and engagement to help you make the most of semantic technologies today.
Transcript of Semantic Technologies: What is in it for the (unhappy) CMS customers ?
Semantic TechnologiesWhat is in it for the (unhappy) CMS customers?Janus Boye @[email protected]
The international communityfor web and intranet professionals
Based in Aarhus, Denmark
Almost 400 customers, including Amnesty, Cancer Research UK, Environment Agency UK, EUMETSAT, European Commission, European Patent Office, Federal Reserve Bank of New York, GDF SUEZ, Lloyds Bank, Lund University, Medtronic, Merck, National Geographic Society, NYK Europe, OMV, Oxfam, Shell, Siemens, Swarovski, SWIFT, Unilever, UNHCR, Wienerberger
Local and international groups
2 conferences a year in Aarhus + Philadelphia
Advisory engagements, eg. on digital strategy, vendor selection
World’s 10 largest cities with a female mayor?
Keep going!
“everything feels like a failure in the middle.”
- unknown (soldier)
10 years of progress
CMS Customer Agenda 2001
Personalization
Mobile
Open source
Portals
CMS Customer Agenda 2011
Social media
Mobile
Engagement
Analytics
“The nice thing about standards is that there are so many of them to choose from”- Andrew S. Tanenbaum
2 trends
1) Content explosion
2) Losing control
4 things you can do
1) Learn more
2) Move towards a CM culture
Case: BBC
3) Beyond Web 2.0
4) Enter
4 predictions for a better digital future
Flying cars
1) New relationships
2) Digital productivity
3) Data as the new platform
and social is the intelligence
A final quote and a few words
“People don’t want a drill machine, they want a hole in the wall”- Philip Kotler
See you next time
http://aarhus11.jboye.com/
The international communityfor web and intranet professionals
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