Selling your products onlinein the Irish Market

By Philip HayesCoinigear Web Design(Deewhy Consultants)

• About Coinigear Web Design• State of the Irish e-commerce market• Potential growth• Build a business, not a website• Business Benefits• If you build it, will they come?• Measure your success• Billing options• Security• Questions

About Coinigear Web Design

• Web design and development company based in Dungarvan

• Specializing in corporate websites and e-commerce solutions.

• Custom php and javascript development• Also provide SEO (search engine optimization)

services and hosting

Sample corporate websites

Sample e-commerce sites

State of Irish e-commerce market

• New research, illustrated in the graph, shows that Irish companies have a higher proportion of online sales than those of any other EU country.

• More than 70% of products sought by Irish consumers were only available from cross-border providers

Potential Growth

• Newly published figures for the final quarter of 2009 show the total number of broadband subscribers at 1.44 million, a 20% increase year-on-year.

Potential Growth

• In 2009, the average internet user was online for 13.2 hours a week, compared with 10 hours a week the previous year, according to the latest ComReg data.

Potential Growth

• Young adults are more likely to shop online than older or younger Irish consumers, according to new Eurostat figures.

Build a business, not a website

– 5 Ps: Proper Preparation Prevents Poor Performance– Avoid

• Weak or inconsistent branding• Cart abandonment• Bad User Experience and usability• Poor navigation• Slow performance• Slow or limited site search• Inability to make changes quickly• Poor Performance with search engines

Business Benefits

• Attracting New Customers• Increasing Sales• Increasing Customer Loyalty and Retention improves user

satisfaction and trust which translates into returning customers

• Providing Superior Customer Service and Communications• Reducing Operating Costs and Increasing Efficiency• Promoting Your Brand and Enhancing Your Brand Image• Preparing for Future Needs

If you build it will they come?

• Building the site is only the first step• Getting visitors to your site is a long-term

project• SEF (Search engine Friendly) urls. • Work the search engines• Link, link, and link again• Converting visitors to sales is the ultimate goal

If you build it will they come?

• Google Adwords• Organic Search• Referrals from other sites• Affiliate marketing programs• Outbound e-mail campaigns (20% of

customers 80% of business)• Twitter, Facebook, Youtube, Linkedin

Measure your success

• Traffic: The number of visitors that are coming to your site

• Stickiness: The amount of time users spend on the site and the number of pages they view

• Conversion: The percent of visitors who become customers and the size of the average sales ticket

• Customer Retention: The number of customers who return to your site and the frequency of their purchase

Measure your success

Billing options

• Paypal– No monthly subscription charges– No setup fees– Around 3% per transaction– Not very professional

• Realex / Sagepay– €30 / month minimum charge– No percentage taken– Fully integrated in e-commerce site

Security

• SSL encryption for all credit card numbers• Regular patching to prevent hacking• No credit card details stored in system• Anti-spam mechanisms such as captcha

Questions