Selling Your Home in Today's Market!!
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Transcript of Selling Your Home in Today's Market!!
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
RESIDENTIAL BROKERAGE
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
SOLID FOUNDATION & GLOBAL PRESENCE
A brand with a:
SUPPORTING OUR AGENTS & CLIENTS
108 YEARS
BRAND MATTERS!
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
SOLID FOUNDATION & GLOBAL PRESENCE
ABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
#1 in the World▶ Agent Count: 84,900+▶ Countries: 49+▶ Offices: approx. 3,100▶ Stability: 108 Years
#1 in CA▶ Sales Volume CA▶ Sales Volume So Cal▶ Sales Volume LA▶#1 Real Estate Magazine: VIEW
#1 in the US▶ 2013 Total Sales Volume: $208 Billion▶ Units Sold: 724,160▶ Top Training Program1 ▶ Voted Most Ethical Company2
▶ Consumer Brand Recognition
#1ABOUT COLDWELL BANKER
1Training Magazine 20142 Ethisphere.com
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
COLDWELL BANKER
$31,142,458
Prudential
$14,181,105
$13,950,527
$13,546,960
$11,521,898
Century 21
Keller Williams
ReMax
California Home Sales - 2014
($Volume_000’s)*
WHY COLDWELL BANKERABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
1906Coldwell Banker:Over a century of excellence.
EST.
SAN FRANCISCO
Founded in 1906
Approx. $571 million in sales every day
Average U.S. sales price is 17.3% higher than other companies
ABOUT COLDWELL BANKERABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
VisionExceptional representation for exceptional properties
Mission
Coldwell Banker Previews International® is a network of Previews® Property Specialists dedicated to creating exceptional real estate experiences for customers and communities through the passionate delivery of truly remarkable service.
Formula for Success
The history of success can be traced back to the simple formula: • Local, national and international luxury real estate market leadership • Global strength with an unparalleled network • Leading-edge marketing designed to attract the most qualified luxury home buyers
COLDWELL BANKER’S PURPOSE
ABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
37003 Independent Sales Associates
Grossed 19.6 billion in 2013 sales
74 officesSanta Barbara to San Diego
OUR LOCAL NETWORKABOUT COLDWELL BANKER
3As of 12/2014
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
GLOBAL REACHABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
3,100Offices Worldwide
84,900Agents Total
49
Countries & Territories
COLDWELL BANKER | 3,100
BERKSHIRE-HATHAWAY | 700
KELLER WILLIAMS | 700
SOTHEBY’S | 500RODEO REALTY | 11
WHITE HOUSE | 3
COLDWELL BANKER | 84,900
BERKSHIRE-HATHAWAY | 22,000
KELLER WILLIAMS | 80,000
SOTHEBY’S | 11,000RODEO REALTY | 1000+
WHITE HOUSE | 216
COLDWELL BANKER | 49
BERKSHIRE-HATHAWAY | 1
KELLER WILLIAMS | 2
SOTHEBY’S | 40
RODEO REALTY | 1
WHITE HOUSE | 1
GLOBAL AGENTSABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Awarded by the Ethisphere Institute in 2012 & 2013
Ranked above all other companies in the real estate industry
ONE OF THE WORLDS MOST ETHICAL COMPANIES
ABOUT COLDWELL BANKER
Our parent company, Realogy Holdings Corp., is a 2014 World’s Most Ethical Company
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
$20 Million maximum per LAP claim
Provides lifetime defense & indemnity in LAP claim
In-house Legal Team, four full-time attorneys
LEGAL ASSISTANCE PROGRAM
ABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
CREATIVE MARKETINGABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
28051 Greenfield Drive, Suite A, Laguna Niguel, CA 92677
(949) 249-6611
www.facebook.com/ColdwellBankerLagunaNiguel
LAGUNA NIGUELABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
AFFILIATES
Tayt IanniFirst Capital Mortgage
Steve BuccheriEquity Title
Janet OrtizWest Coast Escrow
Rick BrightAmerican Home Shield
Tom Pelton Branch Manager
Gary KochTechnical Director
Fred MihayloAssociate Manager
Dana HooperOffice Administrator
Neil LivingstonMarketing
Coordinator
Christine SotoReceptionist
OFFICE STAFF
Stephanie LoysenAssociate Manager
MEET MY TEAMABOUT COLDWELL BANKER
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
MARKETING OUTREACH
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Internet
28%
45%
Yard Sign
55%
88%
90%
HOME BUYERS SEARCHMarketing Outreach
Real Estate Agent
Open House
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Annual readership of over 36,000,000
Southern California’s largest real estate publication
Monthly circulation of over 1,280,000
VIEW MAGAZINEMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Distributed through the Wall Street Journal Asian Edition in Beijing and Shanghai
Published 3 times per year
VIEW CHINAMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
94% of buyers begin their home search online
Proprietary websites generate over 1 million visitors each month
INTERNET MARKETINGMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Coldwell Banker® syndicates listings to over 600 web partners
All listings are syndicated to the worlds leading real estate websites
Zillow.com Homes.com AOL Real Estate Trulia.com
Yahoo! Real Estate
Los Angeles Times
The Wall Street JournalHomeFinder.comMSN Real Estatehotpads.com
The New York Times
Realtor.com
ONLINE SYNDICATIONMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Award-winning website and one of the industry’s leaders
ColdwellBanker.com attracts 1.2 million+ potential buyers each month
CaliforniaMoves.com attracts potential buyers from 150+ countries
2012 Nielsen Net Ratings: #1 in Consumer Web Traffic
WEBSITESMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
COMPANY BLOGSMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Coldwell Banker is the Most Influential Real Estate Brand on Social Media
SOCIAL MEDIA SITESMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Coldwell Banker ® OnLocation videos are linked to listings
Ability for direct communications with independent sales associate
Search for homes and open houses
MOBILE MARKETINGMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
ON LOCATIONMarketing Outreach
Largest Real Estate YouTube Channel
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Flyers have a 24-hour turnaround
Coldwell Banker® branded template library
Just Listed or Just Sold postcards, Buy 100, Get 100 Free
FLYERS & POSTCARDSMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Online companion to View magazine at CBView.com
Expanded access to photos and property details
Geo-location technology for locating nearby properties
INSIDEVIEWMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
E-Blast sent to all active, top independent sales associates in your area
Automatically announces new listings
Features up to 35 photos
JUST LISTED E-BLASTSMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
COLDWELL BANKERFIRST LOOK
Marketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
HOMBASE INSIGHTPROPERTY VIEWING REPORT
Marketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Can be personalized and sent by either print or email
Each report contains a narrative that interprets what the numbers mean
Stats on home sales, prices, listings, inventories and market share data
MARKET ACTION REPORTMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Equity Title Company, offers exceptional underwriting strength and a complete range of title and escrow services
American Home Shield is the nation’s leader in home warranties
With West Coast Escrow’s exclusive Escrowlink website, you can access complete, secure information on the status of your escrow transaction at any time.
As one of the largest mortgage brokers in California, First Capital Mortgage offers a variety of loan programs
INDUSTRY AFFILIATESMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Cartus is the largest corporate relocation company in the world
Services 165 countries and over 60% of the Fortune 100 Companies
Coldwell Banker® is the preferred broker for Cartus Relocation
EXECUTIVE RELOCATIONMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
MARKETING TOOLSMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Caputers internet leads, converts to voice and routes to a cell phone
Proprietary system to match leads with independent sales associates
Last year Coldwell Banker delivered over 15,000 leads
Rapid Response, less than 5 minutes between client interaction on a website, and a notification on an ISA’s phone and/or email
HOMEBASE inTOUCHMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Simple, one-stop shop solution for all home-ownership services
CONCIERGEMarketing Outreach
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
PREVIEWS INTERNATIONAL®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Comprised of the Top 8.5% of our 84,900 independent sales associates
Coldwell Banker® produces over $37.3 billion in luxury sales each year
Exclusive group of Previews Property Specialists
PREVIEWS®
PROPERTY SPECIALISTSPreviews
International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
THE LEADER IN LUXURYREAL ESTATE
Previews International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Translated for 12 different languages
58 currency conversions
More than 2 million visitors a year from over 100 countries
PREVIEWS® WEBSITE
Previews International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Multi-lingual micro-site supporting Arabic, Chinese, Portuguese & Russian
Features Select Estates
Domestic & foreign SEO placement
CBLUXURY.COMPreviews International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
PREVIEWS invests in hundreds of keywords in local search engines
Increased worldwide exposure of PREVIEWS properties
PREVIEWS listings are syndicated to the world’s leading websites
PREVIEWS®
ONLINE MARKETINGPreviews
International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
PREVIEWS invests in hundreds of keywords in local search engines
Increased worldwide exposure of PREVIEWS properties
PREVIEWS listings are syndicated to the world’s leading websites
Promote California Coldwell Banker properties to UK buyers
Hamptons network of more than 85 international offices
Exclusive property syndication
HAMPTONS INTERNATIONAL
Previews International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Previews Property Brochures, your PREVIEWS Properties Specialist may create an beautifully designed, full-color brochure to showcase the elegance of your home.
Multimedia Marketing, professionally marketed properties invite buyers
National, Regional and Local Market Publications
PREVIEWS®
ADVERTISINGPreviews
International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Coldwell Banker Preview International® provides access to highly targeted
mailing lists reaching affluent buyers including:
Aircraft Owners
Real Estate Investors
Horse Owners
Business-Senior Level Decision MakersYacht Owners
Fortune 1000 Executives
EXCLUSIVE MAILING LISTSPreviews International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
Featured in 60+ real estate portals in over 30 countries
Listings exposed to over 60 million buyers & investors
Auto-syndication of all Previews® listings
PREVIEWS®
INSIDEOUTPreviews
International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
LISTGLOBALLYPreviews International®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Linda C. Fong, CNE | REALTOR®
Consultant Mobile: (949) 680-5012
E-mail: [email protected]
CalBRE#: 01896981
“ Yo u r N e i g h b o r h o o d R e a l E s t a t e C o n s u l t a n t ”
YOUR PERFECT PARTNERPreviews International®