Coach Cameron Roberts 25 Soft Selling Relationship Techniques for Sales Super Stars
Selling techniques - D-A-S-I
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Transcript of Selling techniques - D-A-S-I
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Veronica Rotar Bachelier en Marketing- bloc 3
Professeur référent : M. Quatresooz Année Académique 2016-2017
Techniques des ventes 2
17/10/2016
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SUMMARY
Introduction
Location
Perceptual Mapping
SWOT Analysis
Possible Competitors
SONCAS
Conclusion
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Auto Repair Garage
Maintenance Diagnostic and
Repair all brands
INTRODUCTION
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LOCATION
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LOCATION
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PERCEPTUAL MAPPING
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BATTERY OF ITTEMS
Quality of the work
Quality of the parts
Mechanic’s attitude
Quickly fixed
Good communication with the mechanic
Variations of pieces
Guarantee
Trust- transparency
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PERCEPTUAL MAPPING + ITTEMS
Quality of the work
Quality of the parts
Mechanic’s attitude
Quickly fixed
Good communication with the mechanic Variations of pieces
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SWOT Analysis
Strengths Opportunities
Weaknesses Threats
* Troubleshooting Service *Geographical possition *Rental car agency
* Excellent mechanic * Reliable provider * Standard and optimized administrative procedure
* One mechanic * Limited space * Limited diagnosis * Temporary difficulties * Little publicity
* Balance between services * Other little and medium garages from near by area * Price variations
tow truck
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POSSIBLE COMPETITORS
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POSSIBLE COMPETITORS
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SONCAS ANALYSIS
S • No risk means no reparation. Fixing the car equals taking a risk, let’s split the risk in 2.
O • You are too busy and your car stopped working? No problem, we are the solution.
N • Well equipped means great service, and we are here to surprise you.
C • You end up leaving the office too late? We have a proposition for you.
A • It’s your choice: quality is the limit or quality and money as limit?
S • You choose us to repair your car? You don’t pay the diagnosis .
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D-A-S-I
Auto Repair Garage
Maintenance, diagnostic and reparation all brands
We use our experience in order to provide you the best quality services and the best price in the area.
CONCLUSION