Selling social psychology to industry: working in enterprise and research consultancy
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Transcript of Selling social psychology to industry: working in enterprise and research consultancy
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Dr Jenna Condie | Lecturer in Psychology | @jennacondie
Selling social psychology to industry: working in enterprise and research consultancy
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Is enterprise on your radar?
Wikipedia: Flyingidiot
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What is academic enterprise?
Flickr: stavos
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“…“…socio-economic trends over last 20-30 years socio-economic trends over last 20-30 years including the closer integration of science and including the closer integration of science and industry, the greater societal expectation for industry, the greater societal expectation for
academia to contribute to economic development, academia to contribute to economic development, and a need to respond to changes in the labour and a need to respond to changes in the labour market for research students, including support market for research students, including support
for non-linear, flexible, and multiple career paths” for non-linear, flexible, and multiple career paths” (Williams et al., 2013, p. 2). (Williams et al., 2013, p. 2).
Enterprising universities
Flickr: shaundon
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“There is a distinct disconnect
between the aspirations
of research students and
the reality of their
future career
pathways” (The Wilson Review, 2012, p. 62).
For a review see Williams et al. (2013) Evaluating the state ofenterprise training for post-graduate researchers in the UK. Available here.
Enterprise orientated?
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Enterprise training
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ResearchResearch
CollaborationCollaboration
Ideas & creativityIdeas & creativity CommunicationCommunication
MentoringMentoring
InspirationInspiration
ConfidenceConfidence
AchievementAchievementProblem solvingProblem solving
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Networks!
Example
http://www.slideshare.net/salfordpgrs/reds-guide-to-networking
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Try!Try!
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Vitae Researcher Development Framework
Enterp
rise
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Keep trying…Keep trying…
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“…most third stream activities have (and should have) strong linkages with teaching and/or research, and that it is important to emphasize synergy and integration sooner rather than later.” (Hatakenaka, 2005, p. 8)
An integrated approach…
Activities•Student briefs, internships•One-off consultancy projects•Training workshops•Knowledge Transfer Partnerships•Collaborative bids for external funding
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Stand out
Value your work
Image: http://www.flickr.com/photos/teegardin/5537894072/sizes/m/in/photostream/
Image: http://www.flickr.com/photos/esoteric_13/4766415300/sizes/m/in/photostream/
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n. An undertaking; something projected and attempted; particularly, an undertaking of some importance, or one requiring boldness, energy, or perseverance.
n. An adventurous and enterprising spirit; disposition or readiness to engage in undertakings of difficulty, risk, or danger, or which require boldness, promptness, and energy.
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All PhDs are enterprising!
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Dr Jenna Condie | Lecturer in Psychology | @jennacondie
Selling social psychology to industry: working in enterprise and research consultancy