Selling Social Media
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SOCIAL MEDIA: Sell the 800 lb Bird in the Room
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Learn how social media enhances management/leadership style, expands customer service channels, compliments sales and marketing campaigns, and amplifies communication efforts. Trainings, workshops, keynotes, custom-written and custom-designed powerpoint presentations.
Transcript of Selling Social Media
SOCIAL MEDIA:
Sell the 800 lb Bird in the Room
SOCIAL MEDIA IS A VITAL COMPONENT IN THESE TOPICS: Leadership/Management Customer Service Sales and Marketing Communication
Social Media provides:• Quick, easy systems for talking with your
team• Convenient, friendly forums for your
customers• Cutting-edge industry information
LEADERSHIP/MANAGEMENTLearn which platforms: Are best for internal team communication Allow for creativity and encourage
collaboration Provide direct message capability
Google+
YouTube
LEADERSHIP/MANAGEMENTLearn how to: Set your social media newsfeeds to follow
industry leaders Create content with #hashtags to
establish yourself as an industry leader
Manage online conversations and information
CUSTOMER SERVICE“Fight social media fire with social media water.”
88% of consumers are less likely to buy from companies ignoring social complaints
90% of upset customers can be retained with great social customer service
CUSTOMER SERVICELearn how to: Turn complainers in to allies and
enthusiasts Share information without sounding
sales-y Provide a platform for your fans to “sell” you!
SALES AND MARKETING“The ROI on Social Media is that your company will still exist In 5 years.”
Erik Qualman
ROI$$$$
$
SALES AND MARKETING“If I’d asked my customers what they wanted, they would have said a faster horse.”
Henry Ford
SALES AND MARKETINGLearn how to: Drive the car—NOT beat the horse! Manage and monitor your online
reputation Reach your audience on the social
media platforms they use most Brand your message across all social media platforms Make $$$ by selling something specific
COMMUNICATIONLearn: Which communication styles prefer what
social media platforms How to build a personal “brand” and
enhance your professional image Proper “net-iquette” when building your
professional network#Hello!
The Sagacious and Loquacious
Lindee BrauerSocial Media Training:KeynotesWorkshops½, 1, and 2-Day Trainings
Web Writing:Presentations, web copy, social media content, ebooks, media releases, marketing strategies
719 641-1446Corporate Gypsy
Social Media Maven
Pen-for-Hire
LindeeBrauerAndCompany.com
“I hear YouTube, Twitter and Facebook are merging to form a super-social media site – YouTwitFace.”
– Conan O’Brien, The Tonight ShowJune 2, 2009
