Selling Real Estate Successful Strategies - Prudential Gary Greene Realtors

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Listed here are nearly 200 typical actions, research steps, procedures, processes and review stages in a successful residential real estate transaction that we normally provide as a full service real estate brokerage in return for our sales commission. Depending on the transaction, some may take minutes, hours, or even days to complete, while some may not be needed.More importantly, they reflect the level of skill, knowledge and attention to detail required in today’s real estate transaction, underscoring the importance of having help and guidance from someone who fully understands the process – a Prudential Gary Greene, REALTOR®.1 Make appointment with seller for listing presentation √2 Send seller a written or e-mail confirmation of listing appointment and call to confirm √3 Review pre-appointment questions √4 Research all comparable currently listed properties √5 Research sales activity for past 18 months from MLS and public records databases √6 Research “Average Days on Market” for this property of this type, price range and location √7 Download and review property tax roll information √8 Prepare “Comparable Market Analysis” (CMA) to establish fair market value √9 Obtain copy of subdivision plat/complex lay-out √10 Research property’s ownership & deed type √11 Research property’s public record information for lot size and dimensions √12 Research and verify legal description √13 Research property’s land use coding and deed restrictions √14 Research property’s current use and zoning √15 Verify legal names of owner(s) in county’s public property records √16 Prepare listing proposal package with above materials and Tempo™ information √17 Perform exterior “Curb Appeal Assessment” of subject property √18 Compile and assemble formal file on property √19 Confirm current public schools and explain impact of schools on market value √20 Review listing appointment checklist to ensure all steps and actions have been completed √Listing Appointment Proposal and Master Marketing PlanOtherBroker21 Explain different agency relationships and determine seller’s preference √22 Give seller an overview of current market conditions and projections √23 Review agent’s and company’s credentials and accomplishments in the market √24 Present company’s profile and position or “niche” in the marketplace √25 Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds √26 Offer pricing strategy based on professional judgment and interpretation of current market conditions √27 Discuss goals with seller to market effectively √28 Explain market power and benefits of Multiple Listing Service √29 Explain market power of GaryGreene.com, Yahoo.com, Prudential.com, HAR.com, Realtor.com, KHOU.com, houstongarygreene.com, msn.houseandhome.com, WorldProperties.com, Homestore.com, aol.com, and other web sites around the world √30 Explain the work the brokerage and agent do “behind the scenes”and agent’s availability on weekends √31 Explain agent’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers √32 Present and discuss master marketing plan √33 Present and discuss the advantages the E-Leads Department plays in quick response to Internet leads. √34 Explain benefits of exclusive Gold Medallion Program √35 Review and explain all clauses in Listing Contract & Addendum and obtain seller’s signature √Once Property Is Under Listing AgreementOther Broker36 Review current title information √37 Measure overall and heated square footage √38 Measure interior room sizes √39 Confirm lot size via owner’s copy of certified survey, if available √40 Note any and all unrecorded property lines, agreements, easements √41 Obtain house plans, if applicable and a

Transcript of Selling Real Estate Successful Strategies - Prudential Gary Greene Realtors

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It’s all about getting you where you want to go!Because your home represents one of your largest investments, selling your home for all its worth is the most important function we can perform. When you enlist us to sell your home, you get the skills, experience and commitment of a highly trained professional and a world wide brand that stands behind them.

Prudential GARY GREENE, REALTORS®, our entire sales force of 1,000 agents in the Houston Metropolitan area and our nationwide affiliates are committed to seeing you succeed. We offer a Rock Solid real estate experience and move-related services that save you time and money.

We work hand-in-hand with you ...

1. Identifying Your Goals a. Assess your needs b. Learn more about your property c. Review the home selling process

2. Marketing Your Property a. Identify where buyers come from in your neighborhood b. Use our marketing skills to attract them

3. Establishing a Pricing Strategy a. Conduct a Home Price Evaluation b. Collaborate on how to price your home to sell

4. Preparing Your Property to Sell a. Identify what will help your property sell b. Introduce the concept of staging c. Take multiple, quality photos for marketing in print and on the web

Our Guarantee & Commitment To YouOur Commitment is given to you in writing and empowers you to control the extent of our relationship. We stand behind our commitment, and guarantee our performance to reinforce your confidence in us.

Our Commitment is to provide a results-oriented real estate experience that will achieve the highest price possible for your home with the least inconvenience to you and your family and in a time frame that meet your needs.

Inside this issue

You are our priority!

Our Guarantee and Commitment To You

We’re Houston based

Real Estate Professionals working for you

Promotion & Packaging

Your Internet MarketingExposure

Your Media MarketingExposure

Fine Homes Marketing

National & InternationalAdvertising

Online Seller’s Advantage

Gold Medallion Program

Home Service Connections

Local Market Exposure

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When you select one of our professionals to sell your home, you enlist ALL of us to find a buyer for your home. Our experienced professionals are Rock Solid in the process of:

• Promotion • Packaging Staging & multi-photo marketing • Pricing • Negotiation • Risk Management • Home Services • Transaction Management • Your Trusted Advocate before and after the sale

We’ll skillfully put a customized marketing plan into action and mobilize our world-wide brand in your neighborhood to find the right buyer for your home.

Prudential Gary Greene, Realtors® is a Houston-based company.In 1963, Gary Greene started GARY GREENE, REALTORS® in Houston. Over the years, the Gary Greene name grew in prominence as its offices grew throughout the metropolitan maket. Today, the company is locally owned and operated by Mark Woodroof and Marilyn Eiland, Partners. Gary Greene, the founder, is still with the company.

Prudential GARY GREENE, REALTORS® is a growing force of over 1,000 REALTORS® in the Houston area with a huge Prudential network of brokers that generate referrals nationwide.

Prudential GARY GREENE, REALTORS® has listed more homes, sold more listings, closed more buyer sales, closed more transactions and experienced more dollar volume sales than any other company in Houston.

Owners/PartnersMark Woodroof & Marilyn Eiland

It’s all about getting you where you want to go!

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Our Professional Sales Force — Working For You . . .

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According to the National Association of Realtors®

Survey of Home Buyers and Sellers, 87% of all home buyers used the Internet to find a home in 2008. This figure has climbed steadily over the years and was a mere 47% in 2000.

The Internet has become the most important medium to find a buyer for your home.

The same survey shows that features most important to a home buyer are: a. Viewing multiple pictures of the property b. Rich detail of the home

Take advantage of our built-in home buyer network! Absolutely thousands of Houston home buyers have visited our web site and registered to receive e-mail alerts when new listings come on the market and match the search criteria they have selected.

Multi-Media ExposureHomes rarely sell as a result of specific advertising featuring the home. Advertising creates awareness and interest, which generates web site traffic, calls and appointments, resulting in a sale!

Listing your home with us means opportunities to advertise in the:

•HoustonChronicle,RealEstatesection •NeighborhoodNewsoftheHoustonChronicle •FineHomesMagazine,forluxuryproperties •Localcommunitynewspapers •PrudentialRealEstate

The minute we enter your home as a new listing in MLS, it is automatically aggregated to a multitude of real estate web sites.

www.GaryGreene.comWe guarantee the best online packaging and web positioning online! We will provide complete detail in MLS of your home’s features and together with tantaliz-ing photo-marketing, buyers will be motivated to make an appointment to personally VIEW your home.

How We Promote and Package Your Home

Multi-Internet Marketing Exposure

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Fine Homes—Portfolio MagazinePrudential Fine Homes International is a leading network

in the representation of upper-tier properties. It provides refined marketing tools and connections to thousands of Fine Homes

Specialists who have earned the respect of their affluent clients. While all homes deserve to be marketed by an

expert, luxury properties may require exceptional marketing and exposure. Ask your professional sales

associate if this program is right for your home.

We highlight our Gold Medallion Collection on

www.garygreene.com.

We also offer a Gold Medallion Rewards Program

to mobilize the entire MLS sales force

to go to work for you!

Nationally and Internationally, the Prudential brand name is repeatedly reinforced in the most popular advertising venues including television, radio, magazines and newspa-pers. Prudential’s numerous media sponsorships generate almost 800 million impressions per year.

National and International Advertising

Gold Medallion Specialty Market Program

Our corporate relocation network brings

qualified and motivated buyers straight to your door.

Online Seller’s AdvantageOur exclusive Online Seller’s Advantage will connect your home with buyers, giving you the benefits of daily emails about web activity on your property!

Relocation

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Time with your family, and time to enjoy your life is one of the most valuable assets in today’s busy world. Yet, selling your home often creates a “To-Do” list that takes away from the enjoyable aspects of living. Relax! You are in control and have these services at your fingertips on GaryGreene.com Home Services. Our online time-saving services include:

• Utility connect and disconnect • Transfer, set-up or cancellation of newspaper subscriptions and much more • Moving and Storage • Temporary housing • Home Inspections •Greater Houston Financial Services • Gibraltar Mortgage Services

A trusted relocation partner, Graebel delivers World Class service to Prudential Gary Greene, Realtors® clients. As the largest privately owned and managed full service relocation company, Graebel brings total account-ability to each and every move. When you select Graebel for your move, you get the buying advantage of Prudential Gary Greene, Realtors®.

Reliant Energy and Home ConnectionsReliant Energy makes moving easy and convenient for you. They offer excellent service and great plans. Reliant Energy has exclusive Realtor® Referral offers that best meet the needs of your new home.

Graebel Moving Services

Find all of our Home Services now by logging on to GaryGreene.com and select the Home Services tab at the top.

It will put more time in your life.

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First American Home Warranty — A Residential Service Contract Offering a residential service contract on your home gives sellers several advantages: 1. It demonstrates the intent to sell your home in good working order. 2. It gives the buyer an avenue of restitution, other than you, should any coverage systems break down after purchase. 3. It puts your home on a more level playing field with new construction by making it appealing to prospective buyers. 4. Seller coverage is also available for you, enabling a more cost effective risk management strategy.

Give your home a competitive advantage. Our professionals will be happy to provide information on the service contract. It’s a simple and a really smart selling strategy.

Our Home Services Make Life Easier

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Our offices provide more marketing coverage with 25 offices serving the Greater Houston–Galveston Areas

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25 Offices Serving the Greater Houston-Galveston Areas

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CORPORATE 10575 Katy Freeway, Ste 100713-465-6644

MEMORIAL 12850 Memorial Dr, Ste 1155713-461-6800

INNER LOOP2900 Weslayan, Suite 150713-961-1722

KATY23922 Cinco Village Center Blvd.Katy281-646-1136

FORT BEND2323 Town Center DriveSugar Land281-980-5050

RICHMOND4819 F.M. 359, Richmond281-342-2611

FRIENDSWOOD1104 S. Friendswood DriveFriendswood281-482-0055

BAY AREA17250 El Camino Real281-486-1900

GALVESTONWEST END13450 F.M. 3005, Galveston409-737-5200

GALVESTONTIKI ISLAND300 Tiki Drive, Galveston409-938-1121

WALLER31303 FM 2920281-890-4024

WALLISVILLE13315 Wallisville Road713-455-2247

NORTHEAST8000 F.M. 1960 East, Humble832-445-0408

MONTROSE1939 West Gray713-526-5777

HEIGHTS1717 Yale713-880-1400

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GARDEN OAKS1354 D West 43rd St.713-686-5454

NORTHWEST17418 Northwest Frwy.281-890-4024

CHAMPIONS8817 Louetta Rd., Spring281-444-5140

WOODLANDS RESEARCH9000 Forest Crossing, The Woodlands281-367-3531

WOODLANDS CUSTOM HOMES3535 E. Panther Crk Dr.The Woodlands281-367-4550

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WOODLANDS PORTOFINO19075 I-45 North, Ste 250, The Woodlands936-321-7500

CONROE14602 F.M. 1097 West, Willis936-856-5590

LIVINGSTON212 S. Washington, Livingston936-327-9777

LAKE JACKSON219 Parking Way, Lake Jackson979-297-4639

PEARLAND3007 E. Broadway, Pearland281-997-4000

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Multi-Market Exposure

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This is merely a summary of the tools we put to work in selling your home. For more information or to receive a free Home Price Evaluation, please contact me at your earliest convenience.

®2009. An independently owned and operated member of The Prudential Real Estate Affiliates, Inc. Prudential is a registered trademark of The Prudential Insurance Company of America. Used under license. Equal Housing Opportunity.

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