Selling People
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Transcript of Selling People
![Page 1: Selling People](https://reader034.fdocuments.us/reader034/viewer/2022052301/5549f8f0b4c905e56c8b483c/html5/thumbnails/1.jpg)
$ELLING PEOPLE
![Page 2: Selling People](https://reader034.fdocuments.us/reader034/viewer/2022052301/5549f8f0b4c905e56c8b483c/html5/thumbnails/2.jpg)
This
is
the old-fashioned
way to sell ads.
![Page 3: Selling People](https://reader034.fdocuments.us/reader034/viewer/2022052301/5549f8f0b4c905e56c8b483c/html5/thumbnails/3.jpg)
“Our dailyaudience is100 000!”
means
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100 000 people are listeningour radio every single day!
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“We have 100 000monthly uniquevisitors!”
means
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100 000 peoplevisit ourwebsite everymonth!
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“We have acirculation of 50 000
and 2x readers!”means
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100 000 peopleread our magazine!
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“Our rating is thehighest in the
country!”means
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Last month100 000 people
have seen our talkshow in theprimetime!
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“We have 100 000circulation every day!”
means
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100 000 people read ournewspaper!
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What all theseold-fashioned adsales agentsactually do is…
$ELLINGPEOPLE
![Page 14: Selling People](https://reader034.fdocuments.us/reader034/viewer/2022052301/5549f8f0b4c905e56c8b483c/html5/thumbnails/14.jpg)
They make people
![Page 15: Selling People](https://reader034.fdocuments.us/reader034/viewer/2022052301/5549f8f0b4c905e56c8b483c/html5/thumbnails/15.jpg)
And they sell people’sattention to someone else.
![Page 16: Selling People](https://reader034.fdocuments.us/reader034/viewer/2022052301/5549f8f0b4c905e56c8b483c/html5/thumbnails/16.jpg)
This was easy forsome time
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But now the Worldhas
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Advertisersunderstoodthat people
are notenough.
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So they have
as well.
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“But if I don’t sell peoplewhat should I sell!?”(asks the ad-sales agent)
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Well, in fact it’s quite easy.
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Sell results. Not people.
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Sell results. Not people.
Can you?
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Image credits:
$ http://100musicalfootsteps.files.wordpress.com/2009/04/crowd-of-people.jpg
$ http://www.washingtonwatch.com/blog/wp-content/uploads/2009/02/old-tv.jpg
$ http://www.joy.org.au/files/63/radio1.jpg$ http://www.virtualsalesteam.co.uk/images/teamshotsmaller.jpg$ http://www.easyad.co.uk/uploads/pics/Advertiser-Unterseite_1.jpg$ https://www.bluesteps.com/Client/Images/time-management.jpg$
http://3.bp.blogspot.com/_FrF2J_WkOKQ/SSYNP4wLRfI/AAAAAAAAAkc/TdkRWL41mUY/S660/PayAttention_small.jpg$ http://progressivestates.org/sync/images/dispatch/takingMoney.jpg$ http://smartlemming.com/wp-content/uploads/2009/05/results-oriented-300x284.jpg
$ http://images.tmcnet.com/tmc/misc/article-images/Image/old%20ibm_pc_xt.jpg
$ http://www.collectorsquest.com/blog/wp-content/uploads/p1040769.jpg