Selling on Amazon with ChannelAdvisor
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March 14, 2013 Mark Gray Managing Director Australia, Asia Pacific Lesley Schwartz Amazon Global Selling Selling on Amazon with ChannelAdvisor.
Transcript of Selling on Amazon with ChannelAdvisor
March 14, 2013
Mark Gray Managing Director Australia, Asia Pacific
Lesley Schwartz Amazon Global Selling
Selling on Amazon with ChannelAdvisor.
Amazon: Selling Lifecycle
Get Products Listed Compete to Win the
Buy Box
Product Sales
**Sales results may vary**
Fulfill Orders
Get Buyer Feedback
Amazon: Selling Lifecycle
Get Products Listed Compete to Win the
Buy Box
Product Sales**Sales results may vary**
Fulfill Orders
Get Buyer Feedback
• Categories requiring Amazon’s approval
Category Restrictions
• Refer to Amazon’s inventory File Templates and Browse Tree Guides
Amazon Required Data
• Create the needed attributes and populate with Amazon valid values
Inventory Preparation
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Amazon: Listing Guidelines
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Review: Amazon Template
Static Text
Predefined List
Inventory Field
Business Rule
Lookup List
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Product Status View
Search for Products by SKU or Title
Sort by Amazon Listing Status and Sync Status
Sort for SKUs based on multiple criteria
Edit Individual SKUs
View SKU Product Performance
Export items to a spreadsheet
Marketplaces > Amazon > Products > Product Status
Amazon: Selling Lifecycle
Get Products Listed Compete to Win the
Buy Box
Product Sales**Sales results may vary**
Fulfill Orders
Get Buyer Feedback
Amazon – Shopping Experience
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Customer Metrics
Source: US Seller Central Updated: 01/29/2013
Amazon: Price Optimisation
Items stand out
Buyers trust Amazon
Super Saver and Prime Shipping
24 x 7 Amazon Customer Service
Amazon: FBA - Fulfillment by Amazon
Amazon: Selling Lifecycle
Get Products Listed Compete to Win the
Buy Box
Product Sales**Sales results may vary**
Fulfill Orders
Get Buyer Feedback
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Amazon: 360 Dashboard
Sales and Order History
Product Listing Status
Top-performing Products
Seller ReputationMarketplaces > Amazon > Products > Overview
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Amazon Dashboard: Sales and Order History
Sales History
(Day, Week, Month or Quarter)
GMV Sales
OrdersAOV Sales
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Amazon Dashboard: Top Performing Products
Top 10 Products
Product Title and
SKU
Sales and
Quantity Sold
Total Available Quantity
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Amazon: Product Performance View
Side-by-side comparison with the Amazon Product Detail page
Day-to-day performance of a specific SKU on Amazon
Trouble shoot any listing errors for a specific SKU
Marketplaces > Amazon > Products > Product Performance
Amazon: Selling Lifecycle
Get Products Listed Compete to Win the
Buy Box
Product Sales**Sales results may vary**
Fulfill Orders
Get Buyer Feedback
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Order Fulfillment: Process
Orders imported into ChannelAdvisor
Orders are fulfilled by seller or FBA
Tracking information is sent to Amazon
Seller processes refunds
Fulfillment by Amazon: Process Overview
Amazon Ships Products to Customers
Amazon Picks and Packs Your Products
Customer Purchases Your Products
Amazon Stores Your Products
Send Products to Amazon
Amazon: Selling Lifecycle
Get Products Listed Compete to Win the
Buy Box
Product Sales**Sales results may vary**
Fulfill Orders
Get Buyer Feedback
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Amazon Dashboard: Seller Reputation
Order Defect Rate
Buy Box %
Orders Needing to Ship
Buyer Claims
Buyer Feedback
Most Recent Negative Feedback
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Resources: Amazon Getting Started Guide
Amazon Tutorials and Training:
http://www.amazonservices.com/content/seller-resources-how-to-
guides.htm
ChannelAdvisor Training:
https://ssc.channeladvisor.com/howto/amazon-us-marketplace
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Resources: Amazon Videos
For further information about ChannelAdvisor please contact [email protected] or 1 300 887 239 For further information about Amazon China please contact [email protected] or call +0012067653882
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Thank you!
