Selling magazine subscriptions with Easons.com. Eason will introduce magazine subscriptions to...

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Selling magazine subscriptions with Easons.com

Transcript of Selling magazine subscriptions with Easons.com. Eason will introduce magazine subscriptions to...

Page 1: Selling magazine subscriptions with Easons.com.  Eason will introduce magazine subscriptions to their online offering through .

Selling magazine

subscriptionswith

Easons.com

Page 2: Selling magazine subscriptions with Easons.com.  Eason will introduce magazine subscriptions to their online offering through .

Eason will introduce magazine subscriptions to their online offering through www.Easons.com

Eason is perfectly placed to provide magazine subscriptions to the growing number of consumers who prefer to subscribe and buy products online

Eason want to offer Irish magazine subscriptions

iSUBSCRiBE is providing them with the back end system to pass orders and payments to publishers

iSUBSCRiBE is providing UK titles

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WHO IS iSUBSCRiBE?

The UK’s leading and most comprehensive online magazine & newspaper subscription store

UK business established in 2004 with market leading operations in Australia and New Zealand

Representing 470 UK publishers and featuring over 2,500 consumer, business and specialist magazine titles, as well as newspapers and magazines from abroad.

Every genre is covered from lifestyle and fashion, news and entertainment to science and sport

There is no other online company in the UK that offers this breadth of titles.

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WHO IS ISUBSCRIBE?

Independently owned with no publisher ownership resulting in iSUBSCRiBE representing all publishers in the market equally

PCI Data Security compliant. Verified by Visa & Mastercard active for all transactions

Customer Service run inhouse

Sold 130,000 subscriptions in the UK and 250,000 in Australia & New Zealand (2013)

Average customer is 30 – 55

Slightly more female customers

50% of orders are gift subscriptions

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MARKETING ROUTES

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Eason want to offer subscriptions for both Irish and other publishers

iSUBSCRiBE generates subscriptions for publishers

Once a title is on iSUBSCRiBE, the publisher chooses:

The offer price Which routes the title is sold

through

Orders are passed from Eason into the iSUBSCRiBE system

iSUBSCRiBE distribute orders to publishers fulfilment points weekly.

Publishers receive weekly payments into designated bank accounts

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The commission for all subscriptions is:

25% of the offer price 2.5% credit/debit card processing

fee

The publisher sets the price that a subscription is sold at

The iSUBSCRiBE system converts into £ Sterling, as it does for all currencies

The product feed into Eason will be in Euros

Orders are passed back to iSUBSCRiBE

Weekly remittances are paid to publishers – the offer price minus the 25% commission and 2.5% card processing fee

All payments in £ Sterling

FINANCIALS

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The Process

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To sign up to Easons.com:

iSUBSCRiBE Agreement Contract

New Publisher Form Publisher details Fulfilment details Banking details Customer service details

New Title Form Pricing Title description

Titles will sent to Easons.com

NEXT STEPS

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THANK YOU