Selling IT Solutions by Using Social Media the Right Way (Slides)
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Transcript of Selling IT Solutions by Using Social Media the Right Way (Slides)
SPHomeRun.com
Selling IT Solutions
by Using
Social Media
the Right Way Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com Source: iStockphoto
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Your Ultimate Goal
is to Become
a Trusted Advisor
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Building Trust
With Your
Prospect is
Achievable
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Use A Variety of
Strategies in
Tandem with Each
Other
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• Participation
at Conferences,
Tradeshows,
and Exhibitions
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• Networking
Within Your
Niche and
Community
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• Sponsoring
Workshops,
White Papers, &
Other Valuable
Materials
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• Engaging
Prospects
via Social Media
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Here’s an Extended
Look at the
Do’s and Don’ts
to Generate Trust
Using Social Media
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Actions that
Increase Trust
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• Get to Know
Your Prospects
Individually
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• Check In &
Connect
via Social Media
Platforms
Frequently
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• Provide Content
That Informs
and Educates
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• Make
Recommendations
to Solve Your
Prospect’s or
Customer’s Needs
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• Open Yourself Up
To Discussions
and Debate
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Actions that Drive
Your Prospects or
Customers Away
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• Do Not Assume
That 1 Solution
Fits All
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• Do Not Try to
Sell Something
Every Time You
Check in
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• Do Not Provide
Stale Content or
Rehash What is
Already Out
There
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• Do Not Use
Troubleshooting
Your Prospect’s
Issues as an
Opportunity
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• Do Not Pretend
to be Someone
or Something
You Aren’t
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Your Audience
Will Appreciate
Your Social Media
Engagement More
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Are You Nervous
About Jumping
Into On-line
Engagement?
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Please Share
Your Tips, Hints,
and Feedback in
the Comments
Area Below
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Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Source: iStockphoto
Recommended Reading:
Seven IT Sales Secrets
Download this
Free Special Report Now at
ITSalesSecrets.com