Selling in the digital age presentation
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Selling In The Digital Age Presented by: Kim E Williams Atlantic Webworks/Atlantic Social Media Group 10 Digital Dos for Sales Professionals
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Transcript of Selling in the digital age presentation
Selling In The Digital Age
Presented by: Kim E WilliamsAtlantic Webworks/Atlantic Social Media Group
10 Digital Dos for Sales Professionals
But first, a few details…
BathroomsBreaks
Tweets and Updates
@WilliamsKim@AtlanticWebWorX
#SocialSells
Why are you here??
Is social media selling?If we have ecommerce, why do we need sales people?What do I DO for my business?Can I define sales or selling?Is the digital space worth my time?What does Twitter have to do with selling?Time? Who has time?
The Rise of Digital
The Rise of Digital
Image credit: http://blogs-images.forbes.com/ciocentral/files/2012/05/Defining-Generations.png
The Rise of Digital
Sales and Digital…
Sales and Digital…
Let’s Get Digital…
10 Digital Dos for Sales Professionals!
10 Digital Dos…
#1 Time – dedicate time to learn about and do social media. • Do – dedicate some time, weekly to your
digital platform and go to a seminar, webinar.
• Read• Ground Swell – Josh Bernoff and
Charlene Li• Platform: Get Noticed In A Noisy World
– Michael Hyatt• Tomorrow’s hit
10 Digital Dos…
#2 ToolsHootsuite - FREEOutlook 2013 – link to you LinkedIn ProfileGoogle alertsIs your CRM Social?
10 Digital Dos…
#3 Profile Photos - get several current professional photos: formal, causal, lifestyle
10 Digital Dos…
#4 Personal Branding• About me http://about.me• SquareSpace or WIX• Facebook• LinkedIn!!!
10 Digital Dos…
#5 LinkedIn - Headline• Include your name• Tell a story
10 Digital Dos…
#6 LinkedIn – Strategic Connections, plan then do.• Contacts• Groups• Following - Influencers
10 Digital Dos…
#7 LinkedIn – Recommendations.• Give• Get• Show!
10 Digital Dos…
#8 LinkedIn – Engage!• Activity and Engagement• Personal sharing• News and Events• Articles and insights• Long form coming…
10 Digital Dos…
#9 LinkedIn – Company Page Magic• Update it• Follow It• Share it
10 Digital Dos…
#10 LinkedIn – Pulse• Personalized• Influencers• News• More
What doesn’t work?
• Invest some time• Helps you prospect and market• A new tool for proven sales methods• The playground of new leaders
Activity and Engagement = Presence and Position!
Questions??
questions??
Stay Connected!
