Selling Entertainment Online: The Future (WebWednesday Hong Kong)
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Transcript of Selling Entertainment Online: The Future (WebWednesday Hong Kong)
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@futuresagency@gleonhard
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Source: TBWA via Slideshare
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Hat tip to Kevin Kelly
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FragmentationAggregation
curation
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Urban China has the largest percent of users who watch online video via their PCs, at 97 percent, with the U.S. following at 81 percent.
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Source: Monty.de
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Source: Trendspotting.com
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Image via Flickr.com/rubicon
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Source: CEO of Macmillan UK, paidcontent.org
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Enforcing control when attraction, trust and engagement is crucial will not generate new income
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Source: my own darn iPad
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Image: Flickr.com
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http://arstechnica.com/media/news/2011/03/music-industry-will-force-licenses-on-amazon-cloud-playeror-else.ars
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Content i.e. ArtistsLabels, Publishers Advertisers
Telcos & Operators
Device Makers
Social Networks
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Image licensed from sevensheaven.nl
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Image via Flickr.com/funcheye
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Text
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Better service: fluid, clean,
safe and easy
Better interface
Social and inter-connected
Better tools
Fair and attractive pricing *
Timely & contextual
Likable
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Source: Kevin Kelly kk.org
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Current trends suggest it will overtake the U.S. market in the mid-2020s
China’s advertising market is forecast to grow by 16% in 2011, 4x the global average.
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Source: http://venturebeat.com/2011/04/07/how-html5-will-kill-the-native-app/
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