Selling billboard design

BrandingMake it big or do

nothing!

Oreo understands this

1 message only

maximum 3 key

messagesA lot of illegible messages on

billboard give you very bad feedback

When you have a

large free surface

just make your text big so that the viewer can

read it.

Do not show the whole pack, only

the essential elements

If you have a brand icon, enlarge it! In

most cases the icon is stronger than the

brand (e.g. the golden bean).

Nescafé Gold with the bean will be enough.

Do not turn your

communication into a rebus

– never on an outdoor,

possibly on a print ad. 

Do not repeat the branding or it visualization more than 1

timeMaggi is a red oval against a

yellow background.

Basta!

Reason to by

(RTB)Good example with clear RTB

It looks like their airline is the

perfect way to travel for a

blogger with inflight WiFi.

Tendency to volume

this is achieved when subject is

beyond the billboard

Amplify your www.site”

If your internet address stands

out, you will have many visits and from there on, it

may end in a purchase.

Consumers see far less than

the brand manager.

So simplify in order to amplify

an idea

Good example - only 3 message

If you don’t surprise,

you do nothing

Thanks for the ideas of the next

brands

Have an enjoyable viewing

Formula Toothpaste aims to reflect the teeth-strength.

The economic

2006 FIFA World Cup in Germany, Adidas 

ThanksAnd have a good day

.

based on Lars G Wallentin blog post