Selling A Website To A Client

Selling a website to a client•Decideonthewebsite’spurpose

•Decideonyourwebsite’sdomain

•Registerit

•Findawebhost

Main website email

Thank you for your enquiry. I will definitely be able to help you design and build your website. Here is what will be included in the package:

•Theabilitytoadd,editanddeletecontent You will be able to create pages, insert images and edit content through an intuitive administration area.

•SEO Your site’s code will be optimized for search engines.

•GettherightURLsYour site’s URLs will always include real words separated by hyphens (for example: http://www.your-site.com/contact-us/).

•Sitemap I will create an XML sitemap which is a widely adopted search engine standard that helps search engine robots crawl your site. Your sitemap will also be submitted at Google Webmaster Tools to ensure that your site is properly indexed. Other search engines will also be notified.

•wwwornon-www You can choose whether your site will have a www or non-www web address.

•Followwebstandards Your site will be written with standards compliant code wherever possible.

•Mobilefriendly Your site will have a special mobile version when viewed by a handheld device.

•Speed Your site will be created with the smallest and fewest number of files as well as caching devices to ensure minimum loading times.

•VisitorstatisticsYou will have the ability to continually monitor your site’s visitors, how they reached the site, their geographical location, how many pages they viewed, etc.

•Socialnetworkingandbookmarkingbuttons I will enable your visitors to easily vote for your pages on various social bookmarking and networking sites, eg. Twitter, Google+ or Facebook.

•Contactpage I will create a contact page with a form which, when filled out, will be sent direct to your email.

Obviouslythebulletpointscanberearrangeddependingontheclientrequest.

Andthen,onceyou’vegivenyourprice(whichshouldbemorethanhowmanyhoursyouexpectittotakemultipliedbyyourhourlyrate)addthis:

The price doesn’t include domain name registration, hosting, maintenance or off-site SEO

Education

Itrytoexplainthattheinternetisalivingandevolvingorganismand,assuch,thewebsitewouldbebetterofflivingandevolvingaswell.

ThisishowIsellWordPresstoaclient.

I like to use WordPress as a CMS (Content Management System) as I believe it provides the client with a intuitive back-end to manage the site as well as a coherent structure and good SEO “out of the box”.

IfIneedtointroducetheclienttoWordPress,Isaythefollowing:

WordPress is a robust and feature-full web publishing platform with a focus on aesthetics, web standards and usability.

It’s easy to use. There is excellent support documentation and forums because, literally, millions of people use it. It’s database driven so you can transport it to another CMS if you really want to. Anyone can edit a WordPress site (with a username and password) from anywhere in the world.

WordPress, as it says on it’s homepage, is both free and priceless at the same time.

Design

IliketoshowtheclientaPhotoshopvisualofthesitebeforestartingthedevelopmentstage.HereishowIexplainthis:

I will first present a visual of how I expect the home page to look. You will be able to make comments and suggestions on this visual which will be amended and agreed upon. The design of other pages can also be finalized through this process.

http://robcubbon.com/running24

Get the client to do the work

Thismightsoundstrangebutthisisagreattimesaver.AsI’vesaidalready,IusuallyuseWordPresstobuildthesite.Ifindthatmyclientsappreciatetheeasy,intuitiveadministrationareathatWordPressoffers.

http://robcubbon.com/running24

Selling domain name registration, hosting and maintenance to clients

•UseHostgatorResellerprogramsothatyoucanhostmultiplesites.

•Offeremail–useGoogle Apps for Businesstohostthemail.

•Offerdomainnameregistration–useGoDaddy.

•Offeremaillistmaintenanceandemailmarketing–useAweber.