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In any mission, there are many factors beyondyour influence that can play a part: economic,political, legislative, and so on. So its importantto constantly review and refine your goalsand your strategy to cope with these factors without ever sacrificing your mission.

Whether its saving Christmas traditions,as Walmart did, or helping create a millionapprenticeships, as were doing for City &Guilds the best way to foster commitment is

to create a mission. Whats more, it should bea mission that everyone, from the customer tothe retailer and the manufacturer, is passionateabout and is determined to achieve.

When youre committed to achieving amission together, there are good days and

challenging days. So its vital to celebrateevery success, regardless of how big orsmall, in order to maintain everyones focusand enthusiasm throughout your mission.

Lack of clarity leads to lack of commitment.So the more that people understand theirrole and how it fits into the mission, themore likely they are to remain committed.

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