Self publishing explained
-
Upload
henrik-de-gyor -
Category
Business
-
view
204 -
download
1
Transcript of Self publishing explained
![Page 1: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/1.jpg)
Self-Publishing Explained
(It is easier than ever before. Really)
![Page 2: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/2.jpg)
Quick Survey
![Page 3: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/3.jpg)
About Henrik de GyorConsultant - Another DAM Consultancy
Advisor - UMD Dingman Center for Entrepreneurship
Podcaster - Another DAM Podcast - Tagging.tech - Rights.tech
Writer - 9 ebooks - Another DAM Blog
3
![Page 4: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/4.jpg)
What is Publishing?The dissemination of literature, music, or information—the activity of making information available to the general public.
In some cases, authors may be their own publishers.
4Source: Wikipedia
![Page 5: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/5.jpg)
What is Self-Publishing?The publication of any book or other media by its author without the involvement of an established publisher.
5Source: Wikipedia
![Page 6: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/6.jpg)
Types of Self-Publishing
Electronic (e-book) publishing
Print on demand
Vanity publishing
6Source: Wikipedia
![Page 7: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/7.jpg)
Word Count10,000 word - pamphlet
20,000 words - short eBook or print book
40,000–50,000 words - good-sized nonfiction book
60,000–70,000 words - longer nonfiction book
80,000 words–100,000 words - typical novel
7Source: http://goinswriter.com/tips-writing-book/
![Page 8: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/8.jpg)
Why Self-Publishing?
What do publishers do?
Where are the bookstores?
What do authors want?
8
![Page 9: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/9.jpg)
Market Share for eBooks
9Source: http://authorearnings.com/report/may-2016-report/
![Page 10: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/10.jpg)
Money
Without Publisher
35%-70% author (royalties)
10
With Publisher45% retailer
10% wholesaler
10% publisher for printing (subcontracted out)
7% publisher for marketing
13% publisher for pre-production
15% author (royalties)
Source: Guy Kawasaki
![Page 11: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/11.jpg)
How to Self-Publish1. Outline or mind map2. Write*3. Edit**4. Design cover and layout***5. Format**6. Post7. Market**** 8. Sell9. Repeat
11
![Page 12: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/12.jpg)
Who had success with Self PublishingMany of the classics were originally self-published including works by William Blake, James Joyce, William Morris, Walt Whitman, and Virginia Woolf. More recently…
E.L. James
Robert T. Kiyosaki
Seth Godin*
Eric Ries*
Meredith Wild
12
![Page 13: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/13.jpg)
Measuring Success
13Source: Amazon
![Page 14: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/14.jpg)
Top 10 Mistakes Writers Make When Self-Publishing1. Writing for the wrong reason
2. Not hiring a professional copyeditor
3. Designing your own cover
4. Not building your marketing platform in advance
5. Using a word processor other than Microsoft Word
6. Inadequately testing your ebook
7. Selling only an ebook version
8. Depending solely on social media and word of mouth
9. Not tapping the crowd
10. Having only one plan
14Source: Guy Kawasaki
![Page 15: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/15.jpg)
Why is it easier to self-publish?Speed to market - Publish as fast as you can write, edit and release
Correction - Fix or update something within 24 hours after publishing
Frequency - Write more often, publish more often
Immediacy - Get paid more often
Freedom - Write and publish from anywhere
15
![Page 16: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/16.jpg)
16
Brief Glimpse:Two self-publishing projects
![Page 17: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/17.jpg)
17
Crowdfunded and Crowdsourced a self-published book
![Page 18: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/18.jpg)
Timeline
January 2009 May 2010 August 2013March 2013
KickstarterProject PlanningStarted
April-May 2013
FundingPeriod
Source: Another DAM Consultancy
![Page 19: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/19.jpg)
Source: Kickstarter
Track Funding Progress
![Page 20: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/20.jpg)
Source: Kickstarter
Track Where Your Traffic Comes From
![Page 21: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/21.jpg)
Source: Kickstarter
Rewards Selected
![Page 22: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/22.jpg)
Source: Kickstarter
Internal vs. External Pledging
![Page 23: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/23.jpg)
23
Wrapping up an ebook. Now.(really)
![Page 24: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/24.jpg)
24
May-July: Wrote most of the bookJuly 2016: Interviewed a few people and recorded audio
Transcribed audio July-Aug: Added interviews into the bookSept-Oct: Editing bookOct: Designing cover
Formating bookPublishing book
Oct-Dec: Marketing book
2016 Timeline
Source: Another DAM Consultancy
![Page 25: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/25.jpg)
25
ADDENDUM
![Page 26: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/26.jpg)
26
October 2016 November 2016December 2015 January 2017
Most Recent Books Released
![Page 27: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/27.jpg)
Books on Self-Publishing
27
![Page 28: Self publishing explained](https://reader033.fdocuments.us/reader033/viewer/2022042706/58780f3b1a28ab971e8b6ae9/html5/thumbnails/28.jpg)
Online Resources on Self-PublishingList of self-publishing companies
Self Publishing Intelligence Test (SPIT)
Self-Publishing School
Self-Publishing Success Summit
Udemy courses on Self-Publishing
Self-publishing a book: 25 things you need to know
How Much Does It Cost to Self-Publish a Book?
28