Self Achievers Profile: Psychographic Segmentation and the Health Care Consumer
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We’ve put these psychographic profiles together with c2B to help healthcare organizations attain a comprehensive understanding of their healthcare consumers. Through quantitative and qualitative research we are confident that our psychographic profiles fully yield insight into deeply understanding these segments and will help healthcare organizations and agencies properly target their desired audiences.
Transcript of Self Achievers Profile: Psychographic Segmentation and the Health Care Consumer
Proactive Health Conscious Most Likely to Interact Online
Doctor is Health Expert
Self Achievers24% of Segmented Population
I take ownership of my health and I actively take steps to be healthy. I am willing to invest whatever is necessary toward my health and my appearance. I may have some health conditions, but I stay on top of those issues.
I I regularly get annual check-ups and medical screenings, and I will be well-read in health subjects that pertain to me. I see my doctor as an expert who can help me be, and feel, my best. I am task oriented and focused on achieving goals. I like new experiences, and change is a good thing.
Self Achievers are the most proactive when it comes to their wellness, investing what is necessary toward their health and appearance.
Self Achievers may actually have health issues, but they stay on top of them with regular medical check-ups, health screenings, and research.
SeSelf Achievers are task oriented, and will tackle a challenge if they are given measurable goals.
