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 Which Factor would you consider while

choosing a B-School????????????????

Placements

Affordability of course

College Facilities

Pedagogy

Faculty

Pre placement training

Summer projects Extra-Curricular activities

Staff 

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Selection of a B School: What

do the Students look for?

T.Suchitra Rani

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 Table 1 . Mean Differences between the Expected and the

Perceived Total Quality Gap of the B-Schools

Aspects of qualityservices 

Expectation  Perception  Difference 

College Facilities  4.6 3.5 -1.1 

Faculty  4.8 3.7 -1.1 

Non Teaching Staff   4.6 3.6 -1.0 

Extra Curricular

Activities 4.6 2.8 -1.8 

Placements  4.7 2.9 -1.8 

Summer Projects  4.7 3.3 -1.3 

Pedagogy  4.7 3.3 -1.4 

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 Table 2. Percentages and Ranking of the Factors Selected by

Students while Looking for a B-Schools

Order of ranking 

Dimension  Percentage 

1  Placements  70.3 

2  Affordability of course  19.6 

3  College Facilities 

22.5 

4  Pedagogy  16.7 

5  Faculty  21.7 

6  Pre placement training  19.6 

7  Summer projects  25.4 

8  Extra-Curricular activities  24.6 

9  Staff   37.0 

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 Table 3. Percentages and Weighted Ranking of the Factors

Selected by Students while Looking for a B-Schools

S.No  Dimension  Percentage Weighted

ranking 

1 College 

Facilities 22.5  8.76 

2  Faculty  21.7  8.45 

3  Staff   37.0  14.38 

4 Extra-Curricular

activities 24.6  9.58 

5  Placements  70.3  27.21 

6  Summer projects  25.4  9.88 7  Pedagogy  16.7  6.50 

8  Pre placement training  19.6  7.62 

9  Affordability of course  19.6  7.62 

Total  257.4  100 

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 Table 4. Factor Analysis Showing the

Four Component Extraction Component

1  2  3  4 

College Facilities  -.452  -.389  .496  .413 

Faculty  -.563  .057  .252  .087 

Staff   -.305  -.269  -.698  .140 

Extra Curricular 

Activities -.581  .009  .062  -.481 

Placements  .324  .368  .458  .375 Summer Projects  .127  .518  -.466  .434 

Pedagogy  .500  -.359  .008  -.526 

Pre placement training  -.032  .740  .016  -.260 

Affordability  .631  -.445  -.016  .269 

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While looking just at the factors it might befelt that the four components which can goalong are

1) The college facilities and staff, 2) Placements, pre-placement training,

summer projects,

 3) Affordability of the course and

 4) Faculty, extra-curricular activities,pedagogy.

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Factor Analysis Four Component

Extraction

Factor 1 quality of education

Pedagogy and Affordability 

Factor 2 preparation for placement 

Summer Projects and Pre placement training. Factor 3 instruments for or front end of quality

of education 

Faculty, College facilities and extra-curricular 

activities and placements  Factor 4 back-end of education 

Staff 

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 Table 4.1. Factor 1 is quality of 

education: Pedagogy and Affordability 

RANKING WEIGHTED

RANKING 

PEDAGOGY  16.7%  46.01 

AFFORDABILITY  19.6%  53.99 

Total 36.30  100 

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 Table 4.2. Factor 2 is preparation for

 placement: Summer Projects and Pre

placement training.

RANKING WEIGHTED

RANKING 

SUMMER PROJECTS  25.4%  56.44 

PRE-PLACEMENT

TRAINING 

19.6%  43.56 

Total  45  100 

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 Table 4.3: Factor 3 instruments for or

front end of quality of education:

Faculty, College facilities and extra-

curricular activitiesRANKING WEIGHTED

RANKING 

FACULTY  21.7%  15.60 

COLLEGE

FACILITIES

22.5%  16.18 

EXTRA-

CURRICULAR 

ACTIVITIES 

24.6%  17.69 

PLACEMENTS  70.3%  50.54 

Total  139.10  100 

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Thank you