Selecting The Best Social Media Platforms For Your Business · rofessionally-oriented network....
18
Selecting The Best Social Media Platforms For Your Business Support Contact Jackie Ostash Public Relations Coordinator RE/MAX of Western Canada [email protected] 250.653.3622
Transcript of Selecting The Best Social Media Platforms For Your Business · rofessionally-oriented network....
Selecting The Best Social Media Platforms For Your Business
Support Contact Jackie Ostash Public Relations Coordinator
RE/MAX of Western Canada
250.653.3622
Questions
1. What do you want to get out of social media?
- Raise brand awareness
- Increase business sales
- Improve customer/client loyalty
- Gather market/brand perception
Questions
2. What do you have to put into social media?
- Time available
- Content you need to generate (REGION UPDATE!)
- Message/call to action you want to convey
- Promotions, events, coupons, offers you can provide
Questions
3. Who are your loyal clients? - Age, gender, income, lifestyle, hobbies
4. Who are your potential clients? - Age, gender, income, lifestyle, hobbies
5. What media sites are they on and what are their online expectations from these sites?
- Do this for BOTH groups.
Synopsis
Facebook Business Page
Facebook Pros & Cons
Twitter Pros & Cons
Linkedin Pros & Cons
*IMPORTANT*
Social media is more like a TELEPHONE then a billboard.
We are no longer in the information era but the ENTERTAINMENT ERA
Selecting The Best Social Media Platforms For Your Business
Support Contact Jackie Ostash Public Relations Coordinator
RE/MAX of Western Canada
250.653.3622
