selected works

david o. simpson - integrated producer - davidosimpson@gmail.com

nike inc - pro golf shoe launch tvc

one of my most challenging/rewarding projects to date. with an international creative team we set out to enter the mind of the pro golfer in 4x :30sec spots. shot in Cape Town, SA our team combined practical effects, cg and projection mapping to create a perilous and compelling treatise on mental toughness.

role: lead producer responsible and accountable for all aspects of production/creative management, vendor sourcing budgets, schedules, and launch.

nike inc - women’s innovation microsite

multilingual microsite that served as the key media / asset hub for worldwide media outlets covering the launch of the 2014 Nike Women’s apparel line. integration of multilingual closed caption video, social sharing, asset package downloads and regional press releases.

role: sole lead producer responsible and accountable for all aspects of digital production management, budgets, schedules, QA and launch.

revlon - interactive Times Square billboard

role: technical director responsible and accountable for all aspects of production, vendor sourcing, pipeline management, and launch.

as tech director @ MediaCom we were charged managing a Times Square billboard which up until that point had been merely an extension of Revlon’s TVC campaigns. working with a myriad of vendors, I created and implemented the technical pipeline and provided the technical direction that took crowd engagement to the next level.

revlon - ‘love ritual’ app [concept]

role: technical director responsible and accountable for creative direction and technical feasibility

the RITUAL app gives users the opportunity to participate in the Revlon’s Love Test campaign. Using subtle and unobtrusive notifications remind users take time everyday to think about love. By setting aside time to slow down, we increase our awareness of self thereby transforming the nature of our relationships - increasing feelings of love, intimacy and ultimately happiness. Concept capitalizes on the pervasiveness of wearable tech and life logging behaviors.

apple - rich media synced display ads

as more and more PC users have begun switching to Macs, we created a unique synced banner implementation for the beloved Mac vs PC franchise. http://www.youtube.com/watch?v=i2L_wM7BMvo

role: lead producer responsible and accountable for all aspects of digital production management and ad delivery.

apple - html5 video ads

continuing in the iPad Touch tradition we created 15+ unique site animations that delightfully disrupted users favorite sites in a fun and entertaining way for domestic and international music and entertainment publishers - US, UK, AE, JP, FR, DE. The first of its kind, a fully HTML5 compatible video ad launched worldwide showcasing the strength of the new standard.

http://www.youtube.com/watch?v=RI2DeDJGiho&feature=related

role: lead producer responsible and accountable for all aspects of production management. interviewing and hiring animators, managing UX staff as well as all development and QA. directed all activities of RMV and publisher-side technologists

beats by dre - microsite

to accompany our Beats by Dre Executive print campaign we created a microsite to tease the release the Executive product and give early adopters a first chance at the gear. full integration with Campaign Monitor as well as a fully responsive site design allowed for a build once all screen compatible experience.

http://beatsexecutive.com/

role: lead producer responsible and accountable for end to end management of design, development and testing cycle.

social media rich site for the popular Popchips brand. redesign was built using HTML, CSS, .JS for maximum future proofing and backwards compatibility. features included custom Wordpress CMS, store locator, and Amazon store integration

http://www.popchips.com/

popchips - site redesigns

role: lead producer responsible and accountable for aspects of production management. interviewing and hiring digital art director, UX/IU staff as well as management of all development and QA staff.

champs sports - multi-platform virtual scratch and win sweepstakes

desktop iPhone/Android iPad

this Champs Sports concept called for a “scratch and win” type sweepstakes that allowed user on nearly any computing device to participate - desktop, mobile, tablet. users could scratch off a prize winning card by either scrubbing with their mouse on the desktop or swiping with their finger on mobile and iPad - users on the go could even receive additional chances to win via Foursquare check-ins. The contest was a massive hit driving Champs Sports page likes from 800k to 1.2k in less than 4 weeks.

role: lead producer end to end management of all aspect of design, production and development including management of contest vendor and fulfillment

champs sports - facebook ugc campaign

designed and implemented a full ugc campaign where users participated in uploading their own photos that showed that they had ‘game’. fans would vote and prizes awarded to the winner and entry into the “Game Hall of Fame”.

toyota - avalon 2012 digital campaign

interactive rich media banner campaign [full microsite experience inside standard expandable banners]

toyota - avalon 2012 digital campaign

interactive rich media banner campaign [full microsite experience + 3D vehicle view for ESPN masthead]

toyota - avalon 2012 digital campaign

MSN/Yahoo full homepage takeovers

toyota - prius 2012 digital campaign

interactive magazine ad IOS + Android [Times/SI/Living]

- banners

indi - denim consumer video

on a very limited budget we were commissioned to create a 90 second introductory video for INDicustom.com an established denim brand out of San Francisco looking to update their brand identity. Tight deadlines and artists spread across multiple international locations did not phase this project. The results. A very happy client and a spot that hit all the proper ethnographic/branding buttons thanks to our amazing copywriter and client-side account team.

http://www.youtube.com/watch?v=Lnc0EuqAdJw&feature=youtu.be

role: lead producer responsible and accountable for all phases of illustration to animation, VO and music supervision. I did everything except pick up a Wacom.

thank you

david o. simpson - integrated producer - davidosimpson@gmail.com