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SELECTED BIBLIOGRAPHY Ahmad, S; Rizwanuddin, B; Zulfiqar, A (1990), "A Survey of Paediatric Prescribing and Dispensing in Karachi," Journal of the Pakistan Medical Association, 40: 126-130. Anderson, Eugene; Fomell, C; Lehmann, Donald (1994), "Customer Satisfaction, Market Share and Profitability: Findings from Sweden," Journal of Marketing July, pp 53-66. Asher, M. K (1979), "Control of Sales Force in the Pharmaceutical Industry: Some Indian Case Studies," Ph. D Thesis, University of Bombay, Mumbai. Avom, J; Chen, M; Hartley, R (1982), "Scientific versus Commercial Sources of Influence on the Prescribing Behaviour of Physicians," American Journal of Medicine, 73: 4-8. Baker, Michael (2000), Marketing Theory, A Student rext,— enga e Learning Business Press. Baker, W.E; Sinkula, J.M (1999), "The Synergistic Effect of Market Learning Orientation on Organization Performance," Journal of t Marketing Science, Vol.27, No.4, pp.411-427 rientation and e Academy of Banks, James; Mainous, Arch (1992), "Attitudes of Medical School Faculty towards Gifts from the Pharmaceutical Industry," Academic Medicine, 67, pp 610-612. Bansinath, M; Sequeira, R. P; Shukla, V. K; Mathur, V. S (1984), "Brand versus Generic Prescribing: Perspective of the Indian Cardiologist'Viewpoint," International Journal of Clinical Pharmacology, 22: pp.279-283. Benseman, J (1985), "The Great Paper Waste: The Use of Unsolicited Medical Literature by General Practitioners," http://who.int/medicines/areas/rational- use/drug/promodhai.pdf Bhardwaj, P (2003), "Intellectual Property Rights, Learning and Innovation in Indian Pharmaceutical Market," GITAM Journal of Management. V ol. 1, No. 1, pp 90-100. Bijoor, Harish (2001), Marketing Trends: Smart Insights into the World of Indian Business Vikas Publishing House, New Delhi. Bonama, Thomas (1984), "Malcing your Marketing Strategy Work," Harvard Business Review, March -April. Borkar, Gitanjali (2004), "Pharma Industry in Goa. Challenges and Issues," GCCI Bulletin, Vol. 8. No. 9, Sept.

Transcript of SELECTED BIBLIOGRAPHY - INFLIBNETshodhganga.inflibnet.ac.in/bitstream/10603/12614/14/14...David,...

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SELECTED BIBLIOGRAPHY

Ahmad, S; Rizwanuddin, B; Zulfiqar, A (1990), "A Survey of Paediatric Prescribing and Dispensing in Karachi," Journal of the Pakistan Medical Association, 40: 126-130.

Anderson, Eugene; Fomell, C; Lehmann, Donald (1994), "Customer Satisfaction, Market Share and Profitability: Findings from Sweden," Journal of Marketing July, pp 53-66.

Asher, M. K (1979), "Control of Sales Force in the Pharmaceutical Industry: Some Indian Case Studies," Ph. D Thesis, University of Bombay, Mumbai.

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rientation and e Academy of

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