SEJ Summit 2015: Productivity Hacks for Enterprise Marketers by Stephan Spencer

#SEJSummit #Searchmetrics

• Author of Google Power Search, Co-author of The Art of SEO, Co-author of Social

eCommerce

• Founder of SEO agency Netconcepts

• Sold Netconcepts to Covario in 2010

• Lived in NZ for 8 yrs, returned to US in 2007

• Invented an SEO technology called GravityStream

• Launching an SEO training/coaching program at ScienceofSEO.com

Get things done with

GTDAssemble an army of

Virtual Assistants

Death to data entry!



• Or grab an “extended edition” of this PowerPoint – with

notes added!

• Text your first name & email to

(323) 745-1425

1. Incorporate GTD into your life!

-not a “To Do” list, a “Get to do!” list

2. Get to “Inbox Zero” and stay there!

3. No more data entry!


GETTING THINGS DONE

• Multiple action lists running in your brain?

• Getting Things Done by David Allen

• Get stuff out of your head

• “Mind like water”


GETTING THINGS DONE


• Processing: What is “next action”?

• Contexts: @office, @email, @blog, @read/review

• Review your Next Actions

• Also: • Someday/Maybes

• Waiting For

• Projects

• Agendas

• Project = anything with >1 action

GETTING THINGS DONE

• Horizons of focus: runway, 10000 ft, 20000 ft, 30000 ft, 40000 ft, 50000

ft view

• Weekly review

• “Process” your intray

• Revisit Projects & Next Actions

• Two minute rule


GETTING THINGS DONE


• Tickler file: 43 folders for physical items

• Easy to fall off/on wagon

GETTING THINGS DONE


• More from me on the topic of GTD

• http://www.netconcepts.com/clearing-the-clutter/

• http://www.stephanspencer.com/general/getting-organized-a-progress-

report

• Gettingthingsdone.com

• 43folders.com

http://www.netconcepts.com/clearing-the-clutter/

http://www.stephanspencer.com/general/getting-organized-a-progress-report

GETTING THINGS DONE


• Mac:

• Things

• OmniFocus

• PC:

• GTD Outlook Add-in

• ClearContext for Outlook

• MyLifeOrganized

• Web-based:

• Tracks

• Wanderlist*

• Asana*

• Pitchbox*

• ActionMethod*

• RemembertheMilk*

INBOX ZERO


Email is a time-suck

• How much time per day do you waste in email?

• Eliminate the email clutter

• Delegate, Delete, Defer, Do (and Respond)



Stemming the flow

• Unsubscribe

• Unroll.me

• Pre-process

• Your assistant

• ScheduleOnce

• Filter rules -> folders

• Set up a confidential email account


DMZ

• Draw a line in the sand

• Move all current inbox messages to a DMZ folder & start fresh


Your Inbox is not your to-do list

• Should reflect your GTD mindset

• Separate your email by how you use it

• @action – needs attention

• @read – FYI, does not need attention

• @someday – eventually, maybe

• Process these at least weekly


Batching

• Another of Tim Ferris’s faves

• Doing similar things at similar times of the day

• Ex. Check email once in morning and once in afternoon

• Use an autoresponder


Delegate• If you’re able, utilize an assistant to do

• Repetitive work

• Administrative work

• Work that isn’t worth your time

• Work that you don’t enjoy

• Don’t delegate

• Things you enjoy

• Important tasks that are worth your time

• Taskrabbit, oDesk, Fiverr, & Craigslist are your friends!

• More from me on Vas- bit.ly/1MxtFc6

http://bit.ly/1MxtFc6

JUST SAY NO TO DATA ENTRY


• Isn’t a valuable use of your time

• Tools • Jott

• iPhone as a recording device

• LiveScribe smartpen

• Dragon NaturallySpeaking & Siri

• assistant who takes shorthand

• CastingWords.com

• “OCR” business cards

• These allow you to focus on goals

#SEJSummit

ORGANIZE THAT DATA


• Retain more usable information, and clear your brain

• Better visualize next actions

• Into your “trusted system”

• Into Evernote

• Into mind maps

• Mind Manager (by Mindjet)

#SEJSummit

1. Incorporate GTD into your life!

-not a “To Do” list, a “Get to do!” list

2. Get to “Inbox Zero” and stay there!

3. No more data entry!


• For my 45 minute audio interview of David Allen, e-mail my assistant

[email protected]

• For a free 10 minute strategy call, e-mail me:

[email protected]

• Follow me on Twitter: @sspencer


mailto:[email protected]

mailto:[email protected]

SEJ Summit 2015: Productivity Hacks for Enterprise Marketers by Stephan Spencer

Marketing

Transcript of SEJ Summit 2015: Productivity Hacks for Enterprise Marketers by Stephan Spencer