Self-Service Data: Empowering the Workforce without Putting Data at Risk
SEIZE THE DATA. 2015h41382. · 2015-08-12 · SEIZE THE DATA. 2015 Turning data into insights and...
Transcript of SEIZE THE DATA. 2015h41382. · 2015-08-12 · SEIZE THE DATA. 2015 Turning data into insights and...
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1 SEIZE THE DATA. 2015
SEIZE THE DATA. 2015
SEIZE THE DATA. 2015
Empower data driven organizations through innovation built for HPC and Big Data analyticsBill MannelVP/GM, Apollo HPC and Big Data Servers
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Bill Mannel – VP/GM, Apollo HPC and Big Data Servers
HP – Empowering a Data Driven Organization
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The most exciting shifts of our time are underway
Creating new imperatives for IT
Speed innovation
Create flexible infrastructure
Control energy and space costs
Changing the
world we live in
Healthcareis proactive
Airlinesgo social
Manufacturersmass customize
Security
Mobility Big Data
New Style of Business
Cloud
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Differentiated value
Business outcomes
Software-defined Compute
Workload 0ptimized
IT outcomes
Conventional hardware
General purpose
Cost
To a competitive advantage:From an IT service:
Transformto a hybrid
infrastructure
Protectyour digitalenterprise
EnableWorkplace
productivity
Empowerthe data-driven
organization
It is time to reinvent compute for the New Style of Business
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The innovation engine for the New Style of Business
Financial Services Support partners and customers with the right financial model
InfrastructureBuild the
best foundation
CloudDeliver
speed and agility
Server Storage Networking Public Cloud
SoftwareTurn data into insight, and
insights into action
AppDelivery
IT OperationsManagement
ServicesManage and transform
traditional to new
Consulting Services
Managed Services
App Transform
ation
Support Services
SecurityBig DataCloud Mobility
Private Cloud
Managed Private Cloud
Managed Virtual Private Cloud
Big Data SecurityConvergedSolutions
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HP is helping customers transform, protect, enable andempower their businesses to get better business outcomes
Transforming to an on-demand IT infrastructure
Empoweringa data-driven
enterprise
Enabling the most productive
workplace
Protecting your digital assets
• Increase agility and flexibility
• Reduce cost
• Generate revenue and profit growth
• Reduce risk
• Improve customer experience
• Enhance employee experience
Customer business outcomes
Businesses are transforming – they need to be more agile to compete in the market today.
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Turning data into insights and insights into actions
Empowering a data-driven enterprise
Empoweringa data-driven
enterprise
• Analyzing high volume machine data from connected devices
• Sorting unstructured data including images, audio and video
• Generating real time insights
• Dealing with your data – back up, archive and recovery – to manage risk and compliance
Use cases
The ability to collect and store all of this data presents a huge opportunity to those who are equipped to understand and use it.
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Core business operations
Racks, towers and blades
TCOAutomation
HPC
Next-gen workloads
Service ProviderScalabilty
Mission-critical
Hybrid Cloud
Big Data
HP compute strategy: Compute solutions optimized for business outcomes from the core to the innovative edge
Core business operations
TCOAutomation
ProLiant
Apollo
Moonshot
Cloudline
Integrity
OneView
Apollo
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This is the path HP compute is forging – workload optimized solutions, technology innovation, portfolio specialization… at full speed
2015-2018 HP Server Strategic Priorities
Enhance portfolio specialization by growth segments
Transformation beyond the Data Center
Align our portfolio, organization, ecosystem, and GTM to high growth customer segments
Innovate/execute to position HP as a leader in IOT with Edge Computing and a bridge to The Machine
Deliver workload optimized solutions
Differentiate with exceptional technology innovation
Provide workload optimized solutions to accelerate transformation and drive business outcomes
Lead innovation with software-defined compute and flexible consumption models
1 2 3 4
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HP Servers: Enhanced portfolio specializationto drive customer needs across all segmentsBecause one size does not fit all
Enterprise SMBMission critical
HPC andBig Data
Next generation
Service provider
Modernize Core Business
Operations
Optimize Productivity
Mission Critical
Renaissance
Performance goes
Mainstream
Solutions for Next Gen
Workloads
Open Infrastructure
Modular, Converged, Utility Open, Agile, ScalableSoftware-defined, Virtualized, Secure
The Right Compute for the Right Workload at the Right Economics
OEM
Innovation through
Partnerships
HP Apollo HP Moonshot HP CloudlineHP IntegrityHP ProLiant Racks, Blades
HP ProLiant Towers
Cross Portfolio
Strategic growth driver for HP servers
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Provide a breadth of workload optimized solutions to accelerate our customers’ transformation
Deliver workload optimized solutions
Hybrid CloudSolutions
VirtualizationSolutions
Data center Modernization
MobileWorkplace Solutions
SMB CollaborationSolutions
ConvergedSystems
Mission critical availability
Big Data Encryption
SecureManagement
Mission criticalDatabases
Server based Storage
HPC & Big DataSolutions
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Empowering a data driven organization for the New Style of Business
Transform to a hybrid
infrastructure
Empower the data-driven
organization
Enable workplace productivity
Protect your digital enterprise
To succeed, data driven orgs need “extreme” performance solutions.
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Data driven organizations need “extreme” performance solutions to help process, analyze and manage their data
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Process
data
Big Data, Analytics &
StorageManage
dataAnalyze
data
Key challenges
Common use cases
Compute centric
(HPC)
“I need an extremely powerful end-to-end workload optimized compute solution to create and analyze data, which typical architectures can’t provide.”
• CAD/CAE
• Fluid dynamics
• Genomics• Seismic analysis
Storage centric
(Big Data)
“I need to manage and analyze massive amount of data along with the right performance, scalability, density and security”
Key challenges
Common use cases
• Image capture and storage
• Video production
• Business intelligence analysis• Modeling: energy, science, banking
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Typical workloads and use cases
Object Storage
Hadoop
• Business intelligence analysis
• Modeling: energy, science, banking
• Medical record access and retention
• Shared data access for big data
• Image capture and storage
• Video production• Regulatory data &
access• Unstructured data
management• Social Media storage
and access
Big Data
Supercomputing Enterprise/Mid Mkt
• Pharma research
• Wide array computations
• Seismic analysis
• Machine Learning
• Econometric
• modeling
• FSI simulations
• Genomics
• Research-based
apps
• Finite element
analysis
• CAD/CAE
• Fluid dynamics
• Solid modeling
• Circuit simulations
HPC
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Big Data meets High Performance Computing
Processing Requirements
VarietyVelocityVolume
Analysis & Management Requirements
HPC, Big Data, Object
Storage
• Density Optimized and Simple Storage• Configuration Flexibility for Workload• Optimization/Efficiency• Performance Scalability for Large Scale Storage
• Density Optimized Processing• Process Complex Workloads at High Speed• Large scale cluster management
Data Driven organizations using Big Data will to consider and deploy new forms of HPC configs to unlock insights housed in large volumes of data.
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RequirementsMass Content
StorageBlock and File
StorageUnstructured
Data AnalyticsSimple
DatabaseReal-TimeAnalytics
Transactional Database
Big Data TypesObject
StorageVirtualized
StorageHadoop
NoSQL Database
In-Memory Database
Structured Database
Characteristics
• Simple, cost efficient storage at extreme scale
• Cost efficient DAS with simplified management
• Fast parallel processingcapability withextreme scale and efficiency
• Simple query processingwith extreme scale and efficiency
• Extremeperformance for streaming data analytics
• Complex transactional and analytical query processing
Compute Requirements
SCALE-OUT
• Performance scalability
• Density optimization
• Storage simplicity
• Configuration flexibility
SCALE-UP
• High Performance
• High Availability
• High Reliability
• Disaster Tolerance
Traditional data processing technologies are no longer adequate
Compute optimized for Big Data requirements
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IndustriesLife Sciences / Bio-Sciences Manufacturing
FinancialServices Oil & Gas
Government(Labs/Defense)
University(Academic)
Workloads
• Medical• Drug Testing• Research
• Computer aided engineering
• Design modeling
• Online Trading• Risk Mgt.• Fraud
Detection
• Exploration• Modeling• Analysis
• Research• Defense• Analytics
• Research• Medical• Climate
WorkloadCharacteristics
Packaged Workloads Custom Workloads
Compute Requirements
Enterprise HPC
• Performance scalability
• Density optimization
• Purpose built for target workloads
• Flexible with standardized Management/Maintenance
Supercomputing
• Maximum performance
• Maximum density
• Optimized energy
utilization
• Optimized cooling
Compute optimized Enterprise HPC Workloads
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Innovative purpose built Compute platforms to support scale-out and scale-up workloads
HP Optimized Compute Portfolio for Data Driven Organization
Core Business & Infrastructure
Optimized for Virtualization
BladeSystem
Performance Density and
Green Cooling
Rack Scale Efficiency
Big Data, HPC
Optimized for Storage
Density
Next Gen Applications
Optimized for Lowest TCO
Apollo Moonshot
Scale-Out Compute
Leading x86 performance &
availability
Integrity Superdome X
Mission Critical
Scale-Up Compute
ProLiant Scale Up Racks
Optimized for
Hyperscale
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Optimize HW/SW
Platforms
Big Data and HPC strategy: Design and deliver comprehensive solutions
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Innovate, design & deliver the best-in-class hardware and software to support foundational infrastructure needs of the Big Data customers
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Provide vertical solutions by building software stack and partner ecosystem
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Enable Advisory Services to help manage customer’s technology journey
3
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Supercomputing
Optimized scale out compute for highly parallel data processing
Performance goes mainstream with HP Apollo
Big DataAnalytics
ObjectStorage
HP Apollo 2000
HP Apollo 4200
HP Apollo 4530 HP Apollo 4510
HP Apollo 8000
HP Apollo 6000
Traditional 2U Form Factor
• 2X Compute Density HPC Workloads
• Flexible Configuration
Industry’s densest 2U Server
• Up to 224 TB Storage
• Plug and Play
• Flexible Configuration
Rack scale storage density
• Up to 544 TB Storage
• Power, space efficiency
• Storage Workloads
• Up to 250 teraflops of compute per rack
• Specialized Workloads
Rack scale storage density
HP Insight Cluster Management Utility, HP Cluster Test, HP Application Performance Management (APM) olutions
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Solutions - Optimized platforms, leading partner ecosystem and end-to-end services
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Big Data Workloads HPC Workloads
Oil & GasLifeSciences
Financial Services
Object Storage
Virtualized Storage
Data Analytics
Mfg.
CAD/ CAE
Academia/Research
Intel Mellanox NVIDIA Seagate
Custom apps
BIOVIA
Gaussian
ANSYS
Synopsys
Halliburton
Paradigm
Schlumberger
Redline
Scality
Cleversafe
Ceph
OpenStack
Microsoft
VMware Hadoop
Hortonworks
Cloudera
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Solutions - Optimized platforms, leading partner ecosystem and end-to-end services
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Big Data Workloads HPC Workloads
Oil & GasLifeSciences
Financial Services
Object Storage
Virtualized Storage
Data Analytics
Mfg.
CAD/ CAE
Academia/Research
Intel Mellanox NVIDIA Seagate
Custom apps
BIOVIA
Gaussian
ANSYS
Synopsys
Halliburton
Paradigm
Schlumberger
Redline
Scality
Cleversafe
Ceph
OpenStack
Microsoft
VMware Hadoop
Hortonworks
ClouderaHP partners with Big Data ISVs to deliver:• Deliver lowest dollar/GB or the most
Flops per rack• Hone analytics engines with ISV
engineers• Co-develop Reference Architectures,
sizing and tuning
HP partners with HPC ISVs and Best in Class component suppliers to provide:• Provide Optimal Compute for real time analysis of large data pools;• Develop Vertical Solutions by integrating GPU accelerators, high density,
fast networking, and latest processors in purpose built Apollo platforms running vertical specific software
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HP Services for Big Data solutions
Data center planning/design services that enable efficiency, simplicity, and speed
Consulting Services
Infrastructure solutions capable of cost-effectively supporting your business goals
Implementation
Flexible approach to IT investments to accelerate your business transformation
HP Financial Services
Comprehensive support providing better resource utilization and improved productivity
Support
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Unique ValueApollo & Moonshot Combined Solution
HP Big Data Reference Architecture for Hadoop
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Leveraging HP innovation to deliver unique value to customers and the open source community
Data ConsolidationShared storage pool for multiple Big Data environments
Maximum ElasticityDynamic cluster provisioning of compute pools without repartitioning data
Flexible ScalabilityDefine and scale compute and storage independently
Breakthrough EconomicsWorkload optimized components for better density, cost and power
Ethernet (RoCE)
Apollo 4000
Moonshot
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HPC and Big Data solutions using Haven Business outcomes• Harness 100% of your data
• Extreme scale of your data
• Extreme speed in performing analytics
• Seamlessly deploy next-gen apps anywhere
• Support Cloud with Haven On-Demand
• Delivers advanced analytics leveraging power of the cluster
• Turbocharges predictive analytics with cluster friendly R-Languages
Haven Enterprise
Haven OnHadoop
Haven OnDemand
• Secure Data Lake• Exploration• Open Data Format• Yarn-ready• Governance
• Open APIs• Elastic / Multi-tenant• Private Cloud-ready• Easy to try, buy & expand• Pay-as-you-go
HP BladeSystemHP ProLiant Racks HP Apollo
Servers, Storage, networking
Foundation CareDatacenter CareProactive Care Services
HP Haven platform
• SQL / BI / Reporting• Predictive Analytics• Machine Learning• Log Analytics• Search• Image/Audio/Video
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HP – rich programs and services portfolio to deliver customer value
Full lifecycle of services
Consulting services to maximize ROI
Best-in-classchannel partners
Optimized ISVapplications
Breadth of OEM offerings
Rich ecosystem of partners
Integrated solutions
Support services prevent and solve
problems
Deep pool of expertise
HP Financial Services
Personalized experience and global delivery
Flexible financing solutions
Lifecycle asset management
Transitionservices
Enhancing our customers’ ability to meet evolving business needs
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Increasing levels compute optimization eventually leading to The Machine
HP’s vision for the evolution of Big Data and HPC
Rack optimized to maximize density,
space, fabric and storage utilization
Distributed mesh compute
Highly innovative hardware, photonics and universal memory
System optimizedTo maximize platform
performance and resource utilization
Data center optimized
to maximize facility space and energy utilization
Present
Future
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Customers realize better business outcomes with HP Big Data and HPC solutions
The National Renewable Energy Laboratory (NREL) focuses on creative answers to today’s energy challenges.
• Realize around $1 million in annual energy savings and cost avoidance through efficiency improvements.
• One megawatt of power in under 1,000 square feet - very energy-dense config
Apollo 8000 Supercomputing
NREL
Financial services company (confidential) needs to drive business growth by offering new products and services to existing customers
• Improved Time-to-value: < 7 days• Reduced TCO; 40% less space / 47% less
power• Reduced Complexity - 41% fewer cables• Easier manageability – CMU, single pane
Apollo with Cloudera SoftwareFinancial Services Company
NFOrce Entertainment is a hosting company offering customers a fully customized hosted environment based on exact workload requirements
• Deployment time - from 2 days to 2 hours• Saves hosted customers thousands of euros
per month in rack space and reduced admin• manage hosted environments - fewer
people
Apollo 4000 Series
• 90% transfer time reduction - 60 to 6 min • 50% reduced footprint • Scalability - 3.5 PB • Reduced TCO - Power, Cooling, Management
Apollo with Scality Software
German TV station challenged managing a rapidly growing archive for on-demand video streaming
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When you choose HP Compute, you get so much more than servers
Trust Innovation Quality
HP is the leading vendor in the 2015 Gartner Magic Quadrant for Modular Servers*
*Source: Gartner, Inc. Magic Quadrant for Modular Servers; Andrew Butler, George J. Weiss, Errol Rasit, Carl Claunch, Hiroko Aoyama, 04 May 2015
90+% 9-1-1 calls in U.S. powered by HP Servers1
3.6 Trillioncredit card/debit transactions processed by HP NonStop Servers2
R&D 2014 100 Winner
HP Apollo
Top Innovation of the Year
InfoWorld's
2015 Technology of the Year HP Moonshot
#1 QualityCRN ranks HP product quality
over Dell, IBM, and Lenovo
2015Reliability leader2015 Innovation Leader
2015 Performance Leader
Enterprise Rackmount Servers
450M+Mobile Subscribers supported by HP NonStop Servers3
Guinness World RecordFastest Loading of Big Data HP ProLiant DL980
#1HP Customer relationshipsTBR ranks HP customers likely to recommend and buy again over Dell and IBM
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Q&A
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