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Environment Planningwithout TGP®

SociodemographicalTargeting

TGP®

Target Group CPM in € Net Reach in %

Significant Increase of Efficiency and Reach with TGP®

Compared campaign planning for a target group women aged 30-49 years interested in health with a budget of each 100,000 Euro

Source: AGOF internet facts 2008-III, Planning Tool TOPResults including targeting wastage

Target Group CPM reduced by a multiple using TGP®

Reach tripled with constant budget by using TGP®

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Reach Special Interest TGP®

Advertising Impact in Indices ROI in Indices

TGP®-Campaigns are more effective and efficient

Average increase of advertising impact and return on investment using TGP®

Source: Media Research United Internet Media, average growthrates from UIM-case studies on advertising impact of TGP® ROI based on increase of advertising impact vs. employed budget

A multitude of case studies shows:

TGP®-Campaigns achieve a higher advertising impact

ROI: advertising effect per employed Euro increases significantly

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Case Study – Campus by Marc O‘Polo

Customer: Marc O‘Polo Industry: Textiles Media agency: handled directly by client Duration of campaign: 01.11.06 – 21.11.06 Target group:

WEB.Milieu™ Smart Independents

WEB.Milieu™ Young Explorers

Raise classic advertising parameters such as awareness and advertising recall. Furthermore to increase traffic at the Campus online shop by Marc O'Polo.

Customer

Creatives and Targeting for this campaign Leaderboard + MPU WEB.Milieu™ Smart Independents WEB.Milieu™ Young Explorers

Objective

Realisation

Seite 4 Version 1.0 10.04.23 - United Internet Media AG

Marc O'Polo was able to visibly increase awareness, sympathy and advertising recall for its Campus brand with TGP target groups Smart Independents and Young Explorers by accurately addressing the trend conscious, online affine portal users with WEB.Milieus TM. Furthermore, the campaign resulted in a significant increase in all of the image characteristics.

Case Study – Campus by Marc O‘Polo - Results

Results

Increase Rate of Awareness, Sympathy and Recall with WEB.Milieu™

Sympathy Prompted Awareness

7.0 %

16.9 %14.0 %

20.8 %

0 %

10 %

20 %

…

50 %

+ 141 %

+ 49 %

Advertising Recall

49.4 %

66.2 %

+ 34 %60 %

70 %

ReferencePoint

Final LevelWEB.Milieu™

ReferencePoint

Final LevelWEB.Milieu™

ReferencePoint

Final LevelWEB.Milieu™