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Promotions and Marketing

                                                

The 2The 2ndnd Annual Bridal And Quinceañera Annual Bridal And Quinceañera ShowShow

Saturday - February 19, 2005Saturday - February 19, 200511 A.M.-4 P.M. 11 A.M.-4 P.M.

Immaculate Heart of Mary Church HallImmaculate Heart of Mary Church Hall909 E. WASHINGTON STREET, PHOENIX909 E. WASHINGTON STREET, PHOENIX

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Promotions and Marketing

OBJECTIVE:OBJECTIVE:Create A Marketing Platform That Targets Women Ages 15 On Up, Ladies Coming Create A Marketing Platform That Targets Women Ages 15 On Up, Ladies Coming Of Age, Brides, Grooms, Wedding And Quinceañera Planners. Of Age, Brides, Grooms, Wedding And Quinceañera Planners.

Establish An Event Forum That Premiers Hands On Education Related To Establish An Event Forum That Premiers Hands On Education Related To Quinceañera and Wedding Planning From Conception To Completion.Quinceañera and Wedding Planning From Conception To Completion.

Offer Professional Companies, Businesses and Community Organizations An Offer Professional Companies, Businesses and Community Organizations An Avenue To Provide Relevant Information, Products, And Services To The Hispanic Avenue To Provide Relevant Information, Products, And Services To The Hispanic Community.Community.

Develop A One On One Interactive Experience For Event Attendees, Sponsors And Develop A One On One Interactive Experience For Event Attendees, Sponsors And Exhibitors.Exhibitors.

Develop Brand Recognition And Loyalty Within The Hispanic Community Through Develop Brand Recognition And Loyalty Within The Hispanic Community Through Special Event Marketing.Special Event Marketing.

Provide Sponsors and Exhibitors An Opportunity To Build Business To Business Provide Sponsors and Exhibitors An Opportunity To Build Business To Business Relationships.Relationships.

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Promotions and MarketingDETAILS:DETAILS:*Saturday, February 19th*Saturday, February 19thOne Day, Free EventOne Day, Free Event

Over 60 Interactive/Informational BoothsOver 60 Interactive/Informational Booths

ENTERTAINMENT PRESENTED ON STAGE:ENTERTAINMENT PRESENTED ON STAGE:*11:00-11:15 AM Segura Promotions and Marketing Presentation *11:00-11:15 AM Segura Promotions and Marketing Presentation *11:15-11:45 AM-VeeRonna Ragone-Harpisit *11:15-11:45 AM-VeeRonna Ragone-Harpisit *12:00-1:00 PM- Azteca Wedding Plaza Bridal And Quinceañera Fashion Shows *12:00-1:00 PM- Azteca Wedding Plaza Bridal And Quinceañera Fashion Shows

*1:00-1:15 PM-America’s Most Wanted Male Review-“Girls Night *1:00-1:15 PM-America’s Most Wanted Male Review-“Girls Night Out”(Featuring Lorenzo)Out”(Featuring Lorenzo)

*1:30 PM-Phoenix College Dance Troop–“Salsa Made Simple” *1:30 PM-Phoenix College Dance Troop–“Salsa Made Simple” (Featuring Blanca (Featuring Blanca And Audrey)And Audrey)*2:00 PM-3:00 PM- Azteca Wedding Plaza Bridal And Quinceañera Fashion *2:00 PM-3:00 PM- Azteca Wedding Plaza Bridal And Quinceañera Fashion Shows Shows *3:00-3:30 PM-Kokomo-(Featuring Carlos Santana Look Alike)*3:00-3:30 PM-Kokomo-(Featuring Carlos Santana Look Alike)*3:30- 4:00 PM-DJ Lashy-(Performing Diez Anos Espues)*3:30- 4:00 PM-DJ Lashy-(Performing Diez Anos Espues)*4:00 PM Dream Wedding Giveaway *4:00 PM Dream Wedding Giveaway A Complete Wedding Package Given A Complete Wedding Package Given To One Lucky Couple (Must Be Engaged And Present To Win)To One Lucky Couple (Must Be Engaged And Present To Win)

WORKSHOPS:WORKSHOPS:*1:00-1:30 PM-Usana Health Sciences Inc. (Speaker-Armida Valenzuela)*1:00-1:30 PM-Usana Health Sciences Inc. (Speaker-Armida Valenzuela)

-Optimal Health Solution-Optimal Health Solution

*Saturday, February 6th and 12th*Saturday, February 6th and 12th““DREAM WEDDING” REGISTRATION REMOTES: DREAM WEDDING” REGISTRATION REMOTES:

*10:00 AM-4:00 PM-Azteca Wedding Plaza (1010 E. Washington Street- *10:00 AM-4:00 PM-Azteca Wedding Plaza (1010 E. Washington Street- 602-258-2568)602-258-2568)

-Registration-Registration-2X4 Exhibitor Booths-2X4 Exhibitor Booths-Sampling-Sampling-Promotional Giveaways-Promotional Giveaways-And More…….-And More…….

STRATEGIES:STRATEGIES: Offer Educational And Informational “Seminarios En Español” That Offer Offer Educational And Informational “Seminarios En Español” That Offer

Pertinent Information About All Aspects Of Wedding And Quinceañera Pertinent Information About All Aspects Of Wedding And Quinceañera Planning.Planning.

Present Experts That Offer An Engaging And Informative Question And Present Experts That Offer An Engaging And Informative Question And Answer Forum In Spanish and English.Answer Forum In Spanish and English.

Conduct A Full Comprehensive PR And Marketing Campaign To Include Conduct A Full Comprehensive PR And Marketing Campaign To Include Radio, Print, Internet, Street Promotions, Media Alerts And Press Radio, Print, Internet, Street Promotions, Media Alerts And Press Releases, Reaching The Hispanic Community And Consumer Interested In Releases, Reaching The Hispanic Community And Consumer Interested In Planning A Wedding Or Quinceañera. Planning A Wedding Or Quinceañera.

Provide Exhibitors, Sponsors and Vendors A Unique “Dream Wedding” To Provide Exhibitors, Sponsors and Vendors A Unique “Dream Wedding” To Giveaway That Will Promote Client Products And Services Through Pre-Giveaway That Will Promote Client Products And Services Through Pre-Event Promotions And Registration. This Will Be Accomplished Through Event Promotions And Registration. This Will Be Accomplished Through Local Radio Support And Live Remotes (Kiss 104.7 FM, Super Estrella Local Radio Support And Live Remotes (Kiss 104.7 FM, Super Estrella 106.9 And 107.1 FM, And La Campesina 88.3 FM).106.9 And 107.1 FM, And La Campesina 88.3 FM).

Give Participants Accessible Ticket Pre-Registration Opportunities At Give Participants Accessible Ticket Pre-Registration Opportunities At Exhibitor/Retail Locations. Exhibitor/Retail Locations.

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EXHIBITOR PACKAGE INCLUDES:EXHIBITOR PACKAGE INCLUDES:Name Inclusion In 44/60 Second Shared Commercials On 106.9 And 107.1 FMName Inclusion In 44/60 Second Shared Commercials On 106.9 And 107.1 FM Super EstrellaSuper Estrella

February 5February 5thth-19-19thth, 2005 ($2250), 2005 ($2250)

2 Hour “Dream Wedding”2 Hour “Dream Wedding” Live RemotesLive Remotes At Azteca Wedding Plaza, From 11 A.M.-1 P.M. On 106.9 And At Azteca Wedding Plaza, From 11 A.M.-1 P.M. On 106.9 And 107.1 FM107.1 FM

Super EstrellaSuper Estrella February 5February 5thth, And 12, And 12thth 2005 ($3,000) 2005 ($3,000)

4x2 Table At 4x2 Table At Azteca Bridal Plaza Azteca Bridal Plaza February 5February 5thth And Or 12 And Or 12thth, 2005 10 A.M.-4 P.M. (20 Tables, Please RSVP), 2005 10 A.M.-4 P.M. (20 Tables, Please RSVP)

18/30 Second Shared Commercials On 18/30 Second Shared Commercials On 104.7 Kiss FM 104.7 Kiss FM February 14February 14thth-19-19thth, 2005 ($2000), 2005 ($2000)

2 Hour 2 Hour Live RemoteLive Remote On On 104.7 Kiss FM104.7 Kiss FM 12-2 P.M. February 1912-2 P.M. February 19thth, 2005 ($3100)., 2005 ($3100).

Name Inclusion In 25/30 Shared Commercials On 88.3 FM Name Inclusion In 25/30 Shared Commercials On 88.3 FM La Campesina.La Campesina. February 12 February 12thth-19-19thth, 2005 ($1800), 2005 ($1800)

Logo Inclusion In 2 Quarter Page Ads InLogo Inclusion In 2 Quarter Page Ads In La Voz La Voz February 9February 9thth, And February 16, And February 16thth, 2005 Issues ($2000) , 2005 Issues ($2000)

Logo Inclusion In 2 Half Page Ads InLogo Inclusion In 2 Half Page Ads In TV y Mas TV y Mas February 4February 4thth, And February 11, And February 11thth, 2005 Issues ($2000), 2005 Issues ($2000)

Logo Inclusion In 1 Half Page Ad In Logo Inclusion In 1 Half Page Ad In ClassificadosClassificados February 15 February 15thth, 2005 Issue ($350), 2005 Issue ($350)

2 Quarter Page Ads In2 Quarter Page Ads In The Catholic Sun The Catholic Sun February 3 February 3rdrd, And February 17, And February 17thth, 2005 Issues ($500), 2005 Issues ($500)

100 Of 5,000 Pre-Printed 100 Of 5,000 Pre-Printed Event Tickets.Event Tickets. ($200) ($200)

2 Insertions In Inmaculado Corazón De Maria And Saint Anthony’s 2 Insertions In Inmaculado Corazón De Maria And Saint Anthony’s Church BulletinsChurch Bulletins February 6th, And February 6th, And

February 13February 13thth, 2005 (Priceless), 2005 (Priceless)

Name Inclusion In All Weekly Name Inclusion In All Weekly Media Alerts And Press ReleasesMedia Alerts And Press Releases February 2005 ($2000) February 2005 ($2000)

Name Inclusion And Name Inclusion And Website LinkWebsite Link On The Segura Promotions and Marketing Website - On The Segura Promotions and Marketing Website - www.segurapromo.com

February 2005 ($3000)February 2005 ($3000)

Signage/Banner Signage/Banner At Event February 19At Event February 19thth, 2005, 2005

8 X 8 Booth8 X 8 Booth (Piped And Draped, Table, Trash Can, And 2 Chairs) February 19(Piped And Draped, Table, Trash Can, And 2 Chairs) February 19 thth, 2005 ($300), 2005 ($300)

Breakfast And LunchBreakfast And Lunch (For Two) On February 19 (For Two) On February 19thth, 2005 ($40), 2005 ($40)

Total Value Over $ 20,000.00Total Value Over $ 20,000.00 TOTAL COST: $ TOTAL COST: $ 300.00300.00