SEGRA 2016 DESIGN THINKING · © Copyright 2016 Idris Mootee THANK YOU. [email protected]....

© Copyright 2016 Idris Mootee

DESIGN THINKING: LEADING CHANGE MANAGEMENT

SEGRA 2016

Idris MooteeCEO Idea Couture



World Top 20 Design Thinkers


“Success is a beast. And it actually puts

the emphasis on the wrong thing. You

get away with more instead of looking

within..”

- Brad Pitt© Copyright 2016 Idris Mootee


WHY DO WE NEED DESIGN THINKING



THE WORLD CONTINUES TO AGE



WHERE DO WE FIND GROWTH?



CAN WE FEED EVERYONE ON

THIS PLANET?



CAN WE TRUST THE ALGORITHM

THAT WE CREATED?



ARE WE OVER INDUSTRIALIZED?



ARE HUMAN BECOMING TOOLS?



WE NEED DESIGN THINKING



MANY COMPANIES’ BUSINESS

MODELS HAVE LONG EXPIRED



WHAT TO DO WITH DEAD CAMEL?



DECLARE THAT THIS CAMEL IS

NOT DEAD YET



WHIP THE CAMEL A LITTLE

HARDER AND REBRAND IT



AFFIRM THAT “THIS IS THE WAY WE

HAVE ALWAYS RIDDEN THE CAMEL”



HIRE CONSULTANTS TO STUDY THE

DEAD CAMEL AND DEVELOP BEST

PRACTICES



AND IF NONE OF THESE WORK….



PAY I-BANKERS TO MERGE SEVERAL

CAMELS TOGETHER FOR INCREASED

POWER AND VALUATION



AS A COMPANY GETS BIGGER AND BIGGER, PEOPLE GET MORE AND MORE SPECIALIZED. THE NUMBER OF PEOPLE WHO UNDERSTAND HOW THE BIG MACHINE WORKS AS A WHOLE ARE VERY FEW.



WE ARE ON THE BRINK OF A REVOLUTION

THAT WILL FUNDAMENTALLY ALTER THE

WAY WE LIVE, WORK AND OUR ECONOMICS.

IT WILL BE UNLIKE ANYTHING WE HAVE

EXPERIENCED.

DO YOU AGREE WITH THIS STATEMENT?



WE USED TO CALL THIS TECHNOLOGY



THIS FUTURE IS HERE



AS SOCIETIES GROW MORE COMPLEX, AND

STAKEHOLDERS BECOME MORE DIVERSE,

"DESIGN THINKING" IS PLAYING A CRITICAL

ROLE IN FINDING NEW SOLUTIONS



DESIGN THINKING WILL BECOME THE

“COMPETITIVE ADVANTAGE OF NATIONS,

REGIONS AND CITIES”



DESIGN THINKING IS NOT ABOUT

FINDING NEW IDEAS.

IT INVOLVES RETHINKING ABOUT

CUSTOMER VALUE, STRATEGIC

FUTURES, MANAGING CHANGE AND

COMPLEXITY.



EXPLORING THE

WIDER SYSTEMS creating a dynamic system

map of the current situations

Reframing and acting

to understand and

influence the system

explore multiple strategic

themes or scenarios

mapping

opportunities



DESIGN THINKING IS HUMAN CENTRIC.

DESIGN THINKING PUTS USER NEEDS AT

THE CENTRE OF THE POLICY

FORMULATION SYSTEM.


Wi-Fi

Starbucks

New iPhone

Self-Actualization

Vacation

UNDERSTANDING

HUMAN NEEDS


DESIGN THINKING IS A DYNAMIC

CONSTRUCTIVE PROCESS.

IT IS ITERATIVE IN NATURE AND

REQUIRES ONGOING DEFINITION,

REDEFINITION, ASSESSMENT AND

VISUALIZATION.


DESIGN THINKING SHAPES

ORGANIZATIONAL CULTURE.

IT FOSTERS A CULTURE OF QUESTIONING,

CHALLENGING AND DISCOVERY INCLUDING

EMBRACING AMBIGUITY AND VISUAL SENSE

MAKING.


DESIGN THINKING IS CHANGE.

IT IS PROVOCATIVE BY NATURE, AND

PROMOTES NEW WAYS OF LOOKING

AT PROBLEMS THROUGH NEW

LENSES.


LESSONS FROM GOOGLE


PAGE EXPECTS HIS EMPLOYEES TO

CREATE PRODUCTS AND SERVICES

THAT ARE 10X BETTER THAN THE

COMPETITION. IT IS NOT ABOUT

DISCOVERING A COUPLE OF HIDDEN

EFFICIENCIES.



500% IMPROVEMENT REQUIRES

RETHINKING PROBLEMS ENTIRELY,

EXPLORING DEEP HUMAN

BEHAVIOR AND THE EDGES OF

WHAT’S TECHNICALLY POSSIBLE.



THE MOON-SHOT MENTALITY IS THE

BASIS OF GOOGLE X TO IDENTIFY AND

IMPLEMENT ONCE-IMPOSSIBLE SCI-FI

FANTASIES. PROJECT WING IS AN

EXAMPLE.



SHOOT FOR THE MOON

An inspirational short-film


“Mediocrity is my biggest fear. I'm not afraid

of total failure because I don't think that will

happen. I'm not afraid of success because

that beats the hell out of failure. It's being in

the middle that scares me...”

- Robert Downey Jr.© Copyright 2016 Idris Mootee


IT’S NATURAL FOR PEOPLE TO

WANT TO WORK ON THINGS THAT

THEY KNOW AREN’T GOING TO

FAIL. BUT INCREMENTAL

IMPROVEMENT IS GUARANTEED TO

BE OBSOLETE OVER TIME AND

PROVIDES NO SOLUTIONS TO OUR

WICKED PROBLEMS.


“I feel like there are all these

opportunities in the world to use

technology to make people’s lives

better. At Google we’re attacking

maybe 0.1% of that space. And all the

tech companies combined are only at

like 1%. That means there’s 99%

virgin territory.”

- Larry Page


ARE YOU ATTACKING 1% OR 2% OF THE PROBLEMS AND WHY?


IN THE AGRICULTURAL ERA,

SCHOOLS MIRRORED A GARDEN.

IN THE INDUSTRIAL ERA, CLASSES

MIRRORED THE FACTORY, WITH

AN ASSEMBLY LINE OF STUDENTS.

IN THE DIGITAL-INDUSTRIAL ERA,

HOW WILL LEARNING LOOK LIKE?

AND WHAT DOES YOUR ORGANIZATION LOOKS LIKE?


IN 1940S, SCHUMPETER ARGUED

THAT LARGE FIRMS WOULD BE

MORE EFFECTIVE INNOVATORS

• ABLE TO SPREAD COSTS OF R&D

• GREATER ECONOMIES OF SCALE AND

LEARNING EFFECTS

• TAKING ON LARGE SCALE OR RISKY

PROJECTS


LONG-TERM STRUCTURAL

TRANSFORMATION HAS FOUR

CHARACTERISTICS: CORE

ASSUMPTIONS, SCALE (THE CHANGE

AFFECTS), DURATION (IT LASTS FOR

YEARS), AND EMOTIONAL COMMITMENT

OF STAKEHOLDERS.


AN ENVIRONMENT THAT IS TYPIFIED BY

AN INCREASED LEVEL OF COMPLEXITY

AND INTERCONNECTIVITY. WHAT DOES

REGIONAL ECONOMIC DEVELOPMENT

MEANS?

TIME FOR MOON-SHOT.


THERE ARE JUST WAY TOO MANY

PEOPLE WORKING AT WALL STREET.

NOT ENOUGH DESIGN THINKERS.


THANK YOU.

[email protected]

SEGRA 2016 DESIGN THINKING · © Copyright 2016 Idris Mootee THANK YOU. [email protected]....

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