SEgO your own way…

Tailoring your SEO strategy to your own market : France as a case study

• The link earning model in practise

Links (the bane of my Seo Life)

PROBLEM

• Normal/UK tactics don’t work- unless you like rubbishlinks.

• French Seo Gurus don’t seem to mind using shadytechniques to get links : http://www.laurentbourrelly.com/blog/897.php

EX : http://forum.veille-seo.com/echanges-de-liens-f39.html

EX : http://link-builder.fr/

Links (the bane of my Seo Life)

Link earning : Who do I actually want to earn links from ?

What would make me link to link me if I wasn’t me? What is natural in your market?

Solution #1

Clients !

Client Links

Pros• You can be incredibly open with them and say straight up that its for a link back to

our site .

• Generally they provide you with an article/pictures/info/history , anything you want to have.

• Its free

• It’s the best kind of natural link you can get / they spread it around their social network and everyone is happy .

• You establish a non-commercial relationship with them that they appreciate because it seems like you are looking after them .

Client Links

Cons• French people like to spend ages doing everything (eg : lunch).

• Their incredibly backward bureaucracy system means that everything has to be signed off by everyone

• Most of them don’t manage their own websites so you have to wait a month or two for them to get the webmasters to get your link up .

• Sometimes you have to write the article yourself (eg :500 words on plastic coffee stirrer distributor)

Although the cons are longer. The pros definitely outweigh the cons.

Links (the bane of my Seo Life)

Solution #2

Link earning : Who do I actually want to earn links from ? What would make me link to link me if I wasn’t me? What is natural in your market?

Give people what theywant!

Giving people what they want Links

Eg 1 : Xavier Foucauld

• This method establishes a friendly relationship• That you can then use for outreach (positive impression

because you’ve tried to help them )

Links (the bane of my Seo Life)

Link earning : Who do I actually want to earn links from ?

What would make me link to link me if I wasn’t me? What is natural in your market?

Solution #3

Be an Expert

1. Forums :

• Eg : http://forum.netpme.fr/1-creation-entreprise/62256-re-resilier-contrat-machine-a-affranchir/105004#msg-105004

• http://60gp.ovh.net/~intendan/spip.php?article468

2. Relevant websites:

• Eg : http://www.greenetvert.fr/experts

• Follow Experts : : http://www.scoop.it/t/mobilite-geolocalisation James Newton .

2. Social Media:

• Make sure you’re using the right platforms :

• Youtube vs Dailymotion - Viadeo vs Linked In

• Amazon vs Leboncoin .

• Scoopit / Daily good

• Takeaways : • Earning links takes ages – you have to get creative. But it’s

worth it in the end .• By all means follow the Gurus, learn from them, but instead of

copy pasting tactics that have worked for them, find out whythey work and then try and apply it to your target market to the same effect .

And ….Don’t do this : http://www.phracktale.com/realisationshttp://setcorp.ru/main/pressrelease.phtml?news_id=40661&language=russianhttp://www.rezopro.net/informatique,gps.htmhttp://www.kypselia.com/portfolio-item/efcolia/http://www.lexikoo.net/G,gps,informatique.htm