Segmentation of business market

14
SEGMENTATION OF BUSINESS MARKETS

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Transcript of Segmentation of business market

Page 1: Segmentation of business market

SEGMENTATION OFBUSINESS MARKETS

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5 VARIABLES

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DEMOGRAPHIC

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OPERATING VARIABLES

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PURCHASINGAPPROACH

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PURCHASINGAPPROACH

PURCHASING CRITERIA

GENERALPOLICIES

NATURE OFEXISTINGRELATION

POWERSTRUCTURE

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SITUATIONAL FACTORS

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PERSONAL

CHARACTERISTI

CS

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THANK YOU

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Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow.www.iiminternship.com


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