Mobile Monday, Paris

September 4th, 2006

SEGA CONFIDENTIAL

A History of Success and Innovation1951 The company moved to Tokyo, and Service Games of Japan (also known

as SEGA) was officially registered, initially to provid coin-op machines to U.S. military stations in Japan.

1983 SEGA’s first consumer video game console produced: SG 1000

1986 Sega Enterprises was bought by a partnership between Sega Enterprises Japanese management and CSK, forming Sega Enterprises Ltd., a Japan-based company.

1989 Sega's new home console - the Genesis - is launched.

1990 Game Gear - Sega's handheld console, which went up against the Game Boy - is released.

1991 Sonic the Hedgehog is born and becomes Sega's new mascot when sales of the first game in the series go through the roof.

1995 Sega launches the Saturn a few weeks before Sony launches its main rival, the PlayStation. Sega Rally Championship and Virtua Fighter become instant hits.

1996 Sega launches Sega Saturn Net Link, an online console gaming network. 1999 Sega releases the Dreamcast. Launch games Sonic Adventure, Sega

Rally 2, and Virtua Fighter 3.

2003 Relaunched as purely a software publisher.

2004 SEGA / Sammy merger.

SEGA CONFIDENTIAL

SEGA’s Global network• Since 2004, SEGA and Sammy formed SEGA SAMMY HOLDINGS • This new start, as the SEGA SAMMY Group, will further our leading position as

a global entertainment company, by uniting corporate resources and maximising our corporate values. This sees the merger of two of Japan’s most prominent entertainment companies

SEGA – video game leaders

SAMMY – pachislot and pachinko domination

FY’05 Combined Sales of SEGA & SammyRevenue: $4.7 Billion

Net Profit: $470 Million

Market Capital: $10 billion

(as of 2nd Sept 2005)

SEGA CONFIDENTIAL

SEGA Japan•SEGA Mobile created in 2001

•More than 400 games•2/3 Doja games•1/3 Brew games

SEGA America•SEGA Mobile created

•50 games (Brew and Java)

SEGA Europe•SEGA Mobile created in 2005

•GLU Relationship•5 games so far

SEGA CONFIDENTIAL

SEGA Mobile on the globe

SEGA Japan•SEGA Mobile

•Research & Development•Product Development

& Design•Licensing

•Arcade & Console Publisher•IP Owners

SEGA America•SEGA Mobile

•Console & PC Publishing•Hollywood Licenses

SEGA Europe•SEGA Trade Marketing

•SEGA Mobile•Console / PC Publishing

•GLU Relationship•Localisation•Deployment

•Product Development & Design

SEGA CONFIDENTIAL

SOE Mobile’s access to global network of resources

SEGA CONFIDENTIAL

Mobile is also a technology

NTT DoCoMo and Sega developed SA800i

Sega in the Mobile Market in EuropeACHIEVEMENTS SO FARSince our launch in early 2005, SEGA Mobile has achieved ELSPA’s number 1 position with

our first title release : Sonic the Hedgehog part 1 being named the fastest selling mobile game N°1 in March & April, N° 3 in May and June

ROUTE TO MARKET• Initial distribution outsourced through iFone as an immediate route to market that now Glu

will continue to hold the distribution rights until Q1 2007.• SEGA focus for Q4 2006 and beyond is to secure direct agreements with premier

distribution partners throughout the EMEA region.

STRATEGYEntertainment for all

– Every game– For everyone– On every format– Using our experience and resources

SEGA CONFIDENTIAL

Meet the Team

• Al Pritchard – MD UK, Head of Mobile

• Darren Newnham – Business Development Manager

– Jessica Gwyther – Account & Marketing Manager

– Philippe Jeudy – Account Manager

• Agostino Simonetta – Producer

– Max Brode – Assistant Producer

– Georges Sakkas – Associate Producer

• Team draws experience from:

– Vodafone, O2, THQ, Namco, Jamdat

– Content Creation, Marketing, Finance

SEGA CONFIDENTIAL

SEGA CONFIDENTIAL

Sonic Mobile!

June 2005 SEGA signs 8 title deal

with iFone / GLU

Dec. 2005 Super Monkey Ball Mini-Golf released

April 2006 Sonic the Hedgehog

Pt 1 released

May 2006 Chu Chu Rocket

released

June 2006 Virtua Tennis 3D

released

September 2006

Sonic the Hedgehog Pt 2 released

January 2007 Monkey Ball Full Tilt

scheduled

February 2007 SEGA Rally scheduled

March 2007Virtua Fighter

scheduled

Nov. 2006

Héhé!

SEGA CONFIDENTIAL

Route to Market

Jan. 2007

Ahah!

Dec. 2006

Hoho!

Thank you

SEGA CONFIDENTIAL