Seesion Plan for Strategic Management Sparkle 2015

8/9/2019 Seesion Plan for Strategic Management Sparkle 2015

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INNOVATIVE LEARNING METHOD

STRATEGIC MANAGEMENT

SCHOOL OF MANAGEMENT AND BUSINESS STUDIES,

MAHATMA GANDHI UNIVERSITY, KOTTAYAM

PREPARED BY

DR. SIBY ZACHARIAS

(FACULTY, SCHOOL OF MANAGEMENT AND BUSINESS STUDIES,

MAHATMA GANDHI UNIVERSITY, KOTTAYAM)

JANUARY 2015

1



M-*&$ I 5 O$#'$ O3 S)#+)$'4 M+/+$$/) ;Bsi$ess 6oic2 As A Fie O+ S#2 I$

S#r*#e%ic M*$*%e.e$# ; S#r*#e%ic M*$*%e.e$# Moe ; Bsi$ess E#hics A$ S#r*#e%ic

M*$*%e.e$#0

M-*&$ II5 B&'/$ V''-/, M''-/, O67$4)'$<Ch*r*c#eris#ics o+ Missio$ S#*#e.e$# T2&es

o+ S#r*#e%ies<I$#e%r*#io$ S#r*#e%ies<I$#e$si'e S#r*#e%ies<Di'ersi+ic*#io$ S#r*#e%ies<Mich*e

6or#er Ge$eric S#r*#e%ies0

M-*&$ III5 S)#+)$'4 3-#&+)'-/8 e$'iro$.e$#* *$*2sis<e1#er$* *$ i$s#r2 *$*2sis ;

i$#er$* *$*2sis , s#r*#e%ic *$*2sis *$ choice<i$&# s#*%e ;.*#chi$% s#*%e<ecisio$ s#*%e<

c#r* *s&ec#s o+ s#r*#e%2 choice0

M-*&$ IV5 S)#+)$ I9$$/)+)'-/8The N*#re o+ S#r*#e%2 I.&e.e$#*#io$ ;Resorce

Aoc*#io$ ;S#r*#e%2 *$ S#rc#re<Cre*#i$% S&&or#i'e C#re<I.&e.e$#i$% S#r*#e%ies i$

F$c#io$* Are*s0

M-*&$ 5 )#+)$ $+&+)'-/8The N*#re O+ S#r*#e%2 E'**#io$<Re'ie A$ Co$#ro<

Ch*r*c#eris#ics O+ E++ec#i'e E'**#io$ S2s#e.s ;Cri#eri* For S#r*#e%2 Co$#ro ;Mech*$is.

For S#r*#e%ic Co$#ro0 Co$ce&# o+ V*e Ch*i$= S#r*#e%ic 6ro+ie o+ * Fir.= Fr*.eor/ +or

A$*2-i$% Co.&e#i#io$= Co.&e#i#i'e A'*$#*%e o+ * Fir.0

F&#):$# R$+*'/

H%e Mc.i*$, Strategic Management

Hi##, Ire*$ *$ Hos/isso$, Strategic Management

Bhir*"*, S0B *$ A#here2*, MB, Cases in Strategic Management

>oh$ A0 6e*rce II, Rich*r B? Ro!i$so$, >r0, Strategic Management

A-h*r /*-.i, !si$ess &oic2? Strategic Management

P.S Rao, Business Policy & Strategic Management

P. Lynch, corporate strategy

Hamel G and Prahalad C K, competing or the uture

3



Recommended Readings/ Guidelines for the subject

Participants are re!uested to go through the ne"spapers especially #usiness papers li$e

%conomic imes, Business Line, Business Standard and maga'ines li$e #usiness today, Business

"orld, etc. he students are supposed to read the articles in reerred (ournals and use online

(ournals li$e %BSC), %M%R*L+, -S)R, etc on a regular #asis.

DR. SIBY ZACHARIAS

SL NO ASSIGNMENT TOPIC DATEOF SUBMISSION

1 VISION, MISSION, OBJECTIVES OF COMPANIES IN AN

INDUSTRY( MINIMUM ; COMPANIES!JANUARY 1<TH 2015

2

INDUSTRIAL PROFILES

4



FEBRUARY2/* 2015

30 AUTOMOBILE INDUSTRY40 TYRE INDUSTRY

90 6HARMACEUTICALS

:0 HEALTH DRINKS@0 HITE GOODS

0 KITCHEN UTENSILS

0 COSMETICS0 READYMADE A66ARELS

70 SHOES380 BAGSSUITCASES

330 COM6UTERS340 CELL 6HONES

" BOOK REVIE= FEBRUARY 10TH 2015

>CASE STUDY

1. THE STRATEGIC

ASPIRATIONS OF THE

RESERVE BANK OF

INDIA

JANUARY 2<): 2015

2. DOORDARSHAN?S

PROBLEMS IS DD DEAD@

FEBRUARY "#* 2015

". RASHTRA DEEPIKA LTD

MARCH 10): 2015

>. SOFT BREADS LTDFEBRUARY 1;): 2015

5. SOCIAL MEDIA

=ORKPLACE FEBRUARY 20): 2015

5

UESTION PAPER J+/&+# 2): M+#4: 10TH

2015

; COLLECT 50 JINGLESMARCH 25

TH

2015

HISTORY OF ADVERTISEMENT OF ANY COMPANY

THROUGH YEARS

MARCH 2;TH 2015

. C+9)'-/ 6+$* S)-# A9#' ): 2015

5



INDIVIDUAL ASSIGNMENT8TERM PAPER

SL

NO

ASSIGNMENT TOPIC DATE OF SUBMISSION

1 MANAGEMENT TERMS MARCH "1ST 2015

2 5 M'/&)$ C:+$/$ A9#' 2015

D#. S'6 Z+4:+#'+

CASE 1

THE STRATEGIC ASPIRATIONS OF THE RESERVE BANK OF INDIA

The Reser'e B*$/ o+ I$i* (RBI) is I$i*s ce$#r* !*$/ or #he !*$/ o+ #he !*$/ers0 I# *s es#*!ishe o$ A&ri

3, 379@ i$ *ccor*$ce i#h #he &ro'isio$s o+ #he Reser'e B*$/ o+ I$i* Ac#, 379@0 The Ce$#r* O++ice o+ #he

RBI, i$i#i*2 se# & *# Ko/*#*, is *# M.!*i0 The RBI is +2 o$e !2 #he Go'er$.e$# o+ I$i*0The his#or2 o+ RBI is cose2 *i%$e i#h #he eco$o.ic *$ +i$*$ci* his#or2 o+ I$i*0 Mos# ce$#r* !*$/s

*ro$ #he or ere es#*!ishe *ro$ #he !e%i$$i$% o+ #he #e$#ie#h ce$#r20 The B*$/ *s es#*!ishe o$

#he !*sis o+ #he Hi#o$ Yo$% Co..issio$0 I# !e%*$ i#s o&er*#io$s !2 #*/i$% o'er +ro. #he Go'er$.e$# #he+$c#io$s so +*r !ei$% &er+or.e !2 #he Co$#roer o+ Crre$c2 *$ +ro. #he I.&eri* B*$/ o+ I$i*, #he

6



.*$*%e.e$# o+ Go'er$.e$# *cco$#s *$ &!ic e!#0 A+#er i$e&e$e$ce, RBI %r**2 s#re$%#he$e i#s

i$s#i##io$<!ii$% c*&*!ii#ies *$ e'o'e i$ #er.s o+ +$c#io$s +ro. ce$#r* !*$/i$% #o #h*# o+ e'eo&.e$#0There h*'e !ee$ se'er* *##e.&#s *# reor%*$is*#io$, res#rc#ri$% *$ cre*#io$ o+ s&eci*ise i$s#i##io$s #o c*#er

#o e.er%i$% $ees0

The 6re*.!e o+ #he RBI escri!es i#s !*sic +$c#io$s i/e #his5 0#o re%*#e #he isse o+ B*$/ No#es *$/ee&i$% o+ reser'es i#h * 'ie #o secri$% .o$e#*r2 s#*!ii#2 i$ I$i* *$ %e$er*2 #o o&er*#e #he crre$c2 *$

crei# s2s#e. o+ #he co$#r2 #o i#s *'*$#*%e0 The 'isio$ s#*#es #h*# #he RBI 0*i.s #o !e * e*i$% ce$#r*

!*$/ i#h crei!e, #r*$s&*re$#, &ro*c#i'e *$ co$#e.&or*$eos &oicies *$ see/s #o !e * c*#*2s# +or #he

e.er%e$ce o+ * %o!*2 co.&e#i#i'e +i$*$ci* s2s#e. #h*# he&s ei'er * hi%h *i#2 o+ i+e #o #he &eo&e i$ #heco$#r20 The .issio$ s#*#es #h*# RBI see/s #o e'eo& * so$ *$ e++icie$# +i$*$ci* s2s#e. i#h .o$e#*r2

s#*!ii#2 co$c#i'e #o !**$ce *$ ss#*i$e %ro#h o+ #he I$i*$ eco$o.20 The cor&or*#e '*es o+

$eri$i$% #he .issio$ s#*#e.e$# i$ce &!ic i$#eres#, i$#e%ri#2, e1cee$ce, i$e&e$e$ce o+ 'ies *$res&o$si'e$ess *$ 2$*.is.0

The #hree *re*s i$ hich o!"ec#i'es o+ #he RBI c*$ !e s#*#e *re *s !eo03) Mo$e#*r2 &oic2 o!"ec#i'es sch *s co$#*i$i$% i$+*#io$ *$ &ro.o#i$% eco$o.ic %ro#h, .*$*%e.e$# o+

+orei%$ e1ch*$%e reser'es *$ .*/i$% crre$c2 *'*i*!e0

4) O!"ec#i'es se# +or .*$*%i$% +i$*$ci* sec#or e'eo&.e$#s sch *s s&er'isio$ o+ s2s#e.s *$ i$+or.*#io$*ccess *$ *ssis#i$% !*$/i$% *$ +i$*$ci* i$s#i##io$s #o !eco.e co.&e#i#i'e %o!*20

9) Or%*$is*#io$* e'eo&.e$# o!"ec#i'es sch *s e'eo&.e$# o+ eco$o.ic rese*rch +*cii#ies, cre*#i$%i$+or.*#io$ s2s#e. +or s&&or#i$% eco$o.ic ecisio$<.*/i$%, +i$*$ci* .*$*%e.e$# *$ h.*$ resorce

.*$*%e.e$#0

S#r*#e%ic *c#io$s #*/e$ #o re*ise #he o!"ec#i'es +* $er +or c*#e%ories5 The #hrs# *re* o+ .o$e#*r2 &oic2 +or.*#io$ *$ .*$*%i$% +i$*$ci* sec#or

E'o'i$% #he e%* +r*.eor/ #o s&&or# #he #hrs# *re*=

Cs#o.er ser'ice +or &ro'ii$% s&&or# *$ cre*#io$ o+ &osi#i'e re*#io$shi&= *$

Or%*$is*#io$* s&&or# sch *s s#rc#re, s2s#e.s, h.*$ resorce e'eo&.e$# *$ *o&#io$ o+

.oer$ #ech$oo%20

The .*"or +$c#io$s &er+or.e !2 #he RBI *re5 Ac#i$% *s #he .o$e#*r2 *#hori#2

Ac#i$% *s #he re%*#or *$ s&er'isor o+ #he +i$*$ci* s2s#e.

Disch*r%i$% res&o$si!ii#ies *s #he .*$*%er o+ +orei%$ e1ch*$%e

Isse crre$c2

6*2 *s e'eo&.e$#* roe

Re*#e +$c#io$s sch *s *c#i$% *s #he !*$/er #o #he %o'er$.e$# *$ schee !*$/s

The .*$*%e.e$# o+ #he RBI is #he res&o$si!ii#2 o+ #he ce$#r* !o*r o+ irec#ors he*e !2 #he %o'er$or

*$ co$sis#i$% o+ e&#2 %o'er$ors *$ o#her irec#ors, * o+ ho. *re *&&oi$#e !2 #he %o'er$.e$#0 There *re

+or oc* !o*rs !*se *# Che$$*i, Ko/*#*, M.!*i *$ Ne Dehi0 The *2<#o<*2 .*$*%e.e$# o+ RBI is i$#he h*$s o+ #he e1ec#i'e irec#ors, .*$*%ers *# '*rios e'es *$ #he s&&or# s#*++0 There *re *!o# 44888

e.&o2ees *# RBI, or/i$% i$ 4@ e&*r#.e$#s *$ #r*i$i$% coe%es0

The RBI ie$#i+ie i#s s#re$%#hs *$ e*/$esses *s $er0

S)#$/): 5 A *r%e !o2 o+ co.&e#e$# o++icers *$ s#*++= *ccess #o /e2 *#* o$ #he eco$o.2= ie

or%*$is*#io$* $e#or/ i#h 44 re%io$* o++ices= es#*!ishe i$+r*s#rc#re= *!ii#2 #o *##r*c# #*e$#=

*$ +i$*$ci* se+ s++icie$c20

=$+/$$5 S#rc#r* ri%ii#2, *c/ o+ *cco$#*!ii#2 *$ so ecisio$<.*/i$%= eroe s&eci*is#

/$o<ho= s#ro$% e.&o2ee $io$s i#h ri%i i$s#ri* re*#io$s s#*$ce= sr&s s#*++= *$ e*/

.*r/e# i$#ei%e$ce07



O'er #he 2e*rs, #he RBI h*s e'o'e i$ #er.s o+ s#rc#re *$ +$c#io$s, i$ res&o$se #o #he roe *ssi%$e #o i#0

There h*'e !ee$ see&i$% ch*$%es i$ #he eco$o.ic, soci* *$ &oi#ic* e$'iro$.e$#0 The RBI h*s h* #ores&o$ #o i# e'e$ i$ #he *!se$ce o+ * s2s#e.*#ic s#r*#e%ic &*$0 I$ 3774, #he RBI, i#h #he *ssis#*$ce o+ * &ri'*#e

co$s#*$c2 +ir., e.!*r/e o$ * .*ssi'e s#r*#e%ic &*$$i$% e1ercise0 The o!"ec#i'e *s #o es#*!ish * ro*.*&

#o ree+i$e RBIs roe *$ #o re'ie i$#er$* or%*$is*#io$* *$ .*$*%eri* e++ic*c2, *ress #he ch*$%i$%e1&ec#*#io$s +ro. e1#er$* s#*/ehoers *$ re&osi#io$ #he !*$/ i$ #he %o!* co$#e1#0 The s#r*#e%ic &*$$i$%

e1ercise *s !##resse !2 e&*r#.e$#* &osi#io$ &*&ers *$ oc.e$#s o$ '*rios s!"ec#s sch *s #ech$oo%2,

h.*$ resorces *$ e$'iro$.e$#* #re$s0 The s#r*#e%ic &*$ o+ #he RBI e.er%e i#h +or sec#io$s e*i$%

i#h #he s#*#e.e$# o+ .issio$, o!"ec#i'es *$ &oic2, * re'ie o+ RBIs s#re$%#hs *$ e*/$esses *$ s#r*#e%ic*c#io$s reire i#h *$ i.&e.e$#*#io$ &*$0 The s#r*#e%ic &*$ rei#er*#es *$#ici&*#io$ o+ e'o'i$% e1#er$*

e$'iro$.e$# i$ #he .ei.<#er.= re'isi#i$% s#re$%#hs *$ e*/$esses (e'**#io$ o+ c*&*!ii#ies)= *$ oi$%

**2 i#h #he o#*#e .*$*#es +or e$h*$ci$% e++icie$c2 i$ o&er*#io$s i$ +r#her*$ce o+ !es# &!ic i$#eres#s0The res#s o+ #hese e++or#s *re i/e2 #o .*$i+es# i$ *##*i$i$% * 'isi!e +ocs, rei$+orce &ro+icie$c2, re*is*#io$

o+ sh*re se$se o+ &r&ose, o&#i.isi$% resorce se *$ !i<& o+ .o.e$#. #o *chie'e %o*s0

His#oric*2, #he RBI *o&#e #he #i.e<#es#e #ech$ie o+ res&o$i$% #o e1#er$* e$'iro$.e$# i$ * &r*%.*#ic .*$$er *$ .*/i$% &iece.e* ch*$%es0 The ie..* i$ *o&#io$ o+ * co.&rehe$si'e s#r*#e%ic &*$

*s #he ris/ o+ #r*i$% o++ #he +e1i!ii#2 o+ #he &r*%.*#ic *&&ro*ch #o cre*#i$% ri%ii#2 i.&ose !2 * se# .oe

o+ &*$$i$%0

&$)'-/

3) Co$sier #he 'isio$ *$ .issio$ s#*#e.e$#s o+ #he Reser'e B*$/ o+ I$i*0 Co..e$# o$ #he *i#2 o+ !o#h #hese s#*#e.e$#s0

4) Sho #he RBI %o +or * s2s#e.*#ic *$ co.&rehe$si'e s#r*#e%ic &*$ i$ &*ce o+ i#s e*rier &r*%.*#ic*&&ro*ch o+ res&o$i$% #o e$'iro$.e$#* e'e$#s *s *$ he$ #he2 occrJ h2J

CASE5 4

Door*rsh*$s 6ro!e.s5 Is DD De*J

DD is the India’s premier public service broadcaster with more than 1,000 transmitters coverin

!0" o# the countr$’s population across on estimated 70 million homes% It has more than 20,000

emplo$ees manain its metro and reional channels% &ecent $ears have seen rowin

competition #rom man$ private channels numberin more than 65, and the cable and satellite

'



operators () * +% -he ) * + networ. reaches nearl$ 30 million homes and is rowin at a ver$

#ast rate% DD’s business model is based on sellin hal# / hour slots o# commercial time to the

proramme producers and charin them a minimum uarantee% or instance, the present tari

#or the rst 20 episodes o# a proramme is &s%30 la.hs plus the cost o# production o# the

proramme% In echane the procedures et 7'0 seconds o# commercial time that he can sell to

advertisers and can enerate revenue% rea.even point #or procedures, at the present rates,

thus is &s%75, 000 #or a 10 second advertisin spot% e$ond 20 episodes, the minimum uarantee

is &s%65 la.hs #or which the procedures has to chare &s%1,15,000 #or a 10 second spot in order

to brea.even% It is at this point the advertisers #ace a problem / the competitive rates #or a 10

second spot is &s%50, 000% rocedures are possessive about bu$in commercial time on DD% s a

result the DD’s pro8ected rowth o# revenue is onl$ commercial time on DD% s a result the DD’s

pro8ected rowth o# revenue is onl$ 610" as aainst 5060" #or the private sector channels%

+o#tware suppliers, advertisers and audiences are desertin DD owin to its unrealistic pricin

polic$% DD has options be#ore it% irst, it should privati9e, second it should remain purel$ public

service broadcaster and third, a middle path% -he challene seems to be eploitin DD’s

immense potential and emere as a #ormidable pla$er in the mass media%

:uestions

i% ;hat is the best option, in $our view, #or DD<

ii% nal$9e the +;=- #actors the DD has%

iii% ;h$ do $ou thin. that the proposed alternative is the best<

!



10



CASE >

SOFT BREADS LTD

So+# Bre*s L#, * !re* .*$+*c#rer +ro. so#h, e$#ere i$#o #he !si$ess o+ !re* .*$+*c#ri$% i$ #he

$or#her$ I$i* i$ #he 2e*r 377@ !2 *ciri$% !r*$ $*.e Deicios +ro. * oc* !*/er Kee& Sohi i$

Ch*$i%*rh /$o$ +or his *i#2 !re*s0 The !*/er /e&# o$ &re&*ri$% *$ sei$% !re*s, hoe'er, $o i#h *

i++ere$# $*.ehe*#h2 i$ ch*$%e &*c/*%e0383So+# Bre*s L# i$'es#e he*'i2 i$ #he .*chi$er2 *$

ei&.e$#0 I$ +*c#, i# i$'es#e * s. o+ r&ees #hir#2 +i'e crores o'er * &erio o+ +i'e 2e*rs0 I# %o# i..ei*#e

*cce&#*$ce +ro. #he .*r/e# *s Deicios, * hoseho $*.e, *s e /$o$ +or i#s *i#20 Gr**2, i#

c*&#re .*"or .*r/e#s i$ *"oi$i$% ci#ies o+ H*r2*$* *$ 6$"*!0 I$ #he 2e*r 488@ i#s #o#* #r$o'er *s 38

crores &er *$$. i#h @8 .*r/e# sh*re i$ Ch*$i%*rh0Me*$#i.e, He*#h2 *so %o# so.e reco%$i#io$ *$ *s

*!e #o %ro0 So.e o+ his o2* cs#o.ers *so shi+#e !*c/ #o hi. re*isi$% #h*# #he !*/er h*s ch*$%e #he$*.e o+ #he &roc#0 I#s .*r/e# sh*re, i$ 488@ s#oo *# 3@ i$ Ch*$i%*rh ci#20 I$s&ire !2 #he sccess o+

Deicios, #he !*/er "oi$e i#h his #o rich +rie$s #o +or. * &*r#$ershi& !2 #he $*.e o+ He*#h2 Foos i$

#he 2e*r 4880 The2 *cire *$ *#o.*#ic .oer$ &*$# #o .*$+*c#re !re*s0 The &*$# *s !e##er #h*$

#h*# o+ So+# Bre*s L#0 The2 ere *!e #o rece #heir cos#s *$ s#*r#e sei$% !re*s *# o$e r&ee che*&er #h*$

#he co.&e#i#ors0 The2 *so i$#roce $e &roc#s sch *s hoe he*# !re*, !re*s e$riche i#h 'i#*.i$s,

!re* +or /is i$ choco*#e +*'or i#hi$ o$e 2e*r #heir .*r/e# sh*re %re #o 9@ i$ Ch*$i%*rh0 I$ #he 2e*r

488 #heir #r$o'er *s 34 crores *%*i$s# 48 crores o+ So+# Bre*s L#0 No #he2 &*$ #o e$#er i$#o !si$ess o+

c*/es *$ !isci#s o$ * *r%e sc*e0

Re* #he *!o'e c*se *$ *$ser #he +ooi$% es#io$s5

*) Discss #he s#r*#e%2 o+ So+# Bre*s L#0 !) Discss #he s#r*#e%2 o+ He*#h2 Foos0

c) 6er+or. * SOT *$*2sis +or So+# Bre*s L#0

) Do 2o #hi$/ #h*# So+# Bre*s L# h*s .isse so.e#hi$% hie *ciri$% #he !r*$ $*.eJe) h*# *re #he *#er$*#i'es !e+ore #he So+# Bre*s L#J

11



BOOK REVIE=

NO NAME AUTHOR

3 THE ORLD IS FLAT THOMAS L FRIEDMAN

4 HEN GIANTS LEARN TO DANCE ROSABETH MOSS CANTER

9 RICH DAD, 6OOR DAD ROBERT T KIYOSAKI

: THE TOYOTA AY 5 3: MANAGEMENT

6RINCI6LES FROM THE ORLDS GREATEST

MANUFACTURER

>EFFREY K LIKER

@ COM6ETING FOR THE FUTURE HAMEL G0 AND 6RAHLAD C

K

BUILD TO LAST5 SUCCESSFUL HABITS OF

VISIONARY COM6ANIES

>IM COLLINS AND >ERRY

6ORRAS

LEADING CHANGE >OHN KOTTER

THE TI66ING 6OINT5 HO LITTLE THINGS CAN

MAKE A BIG DIFFERENCE

MALCOLIN GLADELL

7 BLUE OCEAN STRATEGY CHAN KIM

38 CA6ITALISM AT CROSSROADS STUART L HART

• E+4: T$+ :+ )- #$'$ +) $+) S' B--

UESTIONS

STRATEGIC MANAGEMENT QUESTIONS

M-*&$ I ( D+)$ 03 S&6''-/ 280182015!

12



30 E1&*i$ #he co$ce&# o+ s#r*#e%ic .*$*%e.e$# *$ #heir ch*r*c#eris#ics i$ e#*iJ

40 h*# o 2o .e*$ !2 S#r*#e%ic M2o&i*J90 De+i$e S#r*#e%20 E1&*i$ #he +*c#ors #o !e co$siere +or seec#i$% #he !es# s#r*#e%2

:0 E1&*i$ #he e#*i co.&o$e$#s o+ s#r*#e%ic .*$*%e.e$# &rocess

@0 h*# *re s#r*#e%ic *i*$cesJ E1&*i$ #heir *'*$#*%es *$ is*'*$#*%es0 Ho #o .*/e s#r*#e%ic

*i*$ces or/ sccess+2J

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13



40 Co.&e#i#i'e *'*$#*%e e*s #o s&erior &ro+i#*!ii#2, "s#i+20

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90 Discuss the steps involved in process o# strateic control and Discuss success#ul

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38 (a>plain )? matri, and list out its advantaes and disadvantaes%(b rie@$ eplain criteria #or evaluatin strateic alternatives

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0580182015

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Seesion Plan for Strategic Management Sparkle 2015

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